Cover Image: Africa's Business Revolution

Africa's Business Revolution

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Member Reviews

Unfortunately, I am not able to read this book because it was archived before I could read it. I hope to pick up a physical copy in the future and then I will be able to revise this review. I am grateful to the publishers for enabling me to read this book.

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Africa has always been of interest to the World and in recent times, the huge potential the continent holds is of renewed interest to Enterprises across the world.

The writers start with identifying the various business opportunities that Africa presents. Giving examples of a few international companies that invested in African countries, they show the exponential returns these companies experienced.

They make convincing arguments about why it is key to invest in watch the African market and prepare to invest heavily.

Ofcourse there are a number of challenges experienced (lack of basic infrastructure and systems, political instability etc), it doesn't change the fact that the largest companies in Africa earned a combined $1.4 trillion in revenue.

They provide 4 innovative practices that should form the basis of strategic investment in Africa.

Enterprises interested in reaping the long term benefits of investing in Africa need this book as a starting guide.

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There is a lot of interesting and helpful information in this book. For anyone who would like to know how a business can be successful in Africa, this book is a must.

Many entrepreneurs and business leaders disregard Africa not knowing the untapped potential for growth here. The stories many entrepreneurs who take the challenge of solving the problem Africans face are featured here. I for one didn’t know that the business here already reached hundreds of billions of dollars!

One of the beauty of this book is that the authors carefully laid out the foundation on how to be successful here. Moreover, they also acknowledged the challenges and offered solutions on how business organizations can make the most of investment in this continent. Obstacles which are inherently available in African due to its unique history and culture are also discussed.

Business leaders who are looking for more opportunity to grow can invest now in Africa and this book will be a great help.

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Stating clearly and comprehensively Africa's Business Revolution is all about a coming shift in global finance and economy. Africa is poised to lead as a global economic player. This book will not surprise many that have looked at this continents developing markets but it does take a sweeping look that you just can't find elsewhere.

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