Cover Image: New to Big

New to Big

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Member Reviews

NEW TO BIG is written by David Kidder and Christina Wallace, both of whom have extensive entrepreneurial experience and currently work together at Bionic, a company designed to ignite growth within larger companies. Their text explores "How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth."  Kidder and Wallace assert that "the refounding of iconic companies – including the development of the next generation of growth leaders within those companies – is the most significant opportunity and the greatest leadership challenge of our era."  They provide historical context, but, more importantly, outline "crucial mind-set shifts" like moving from "planning in a known share-based world, to … [focusing] on discovering a brand-new customer problem or need." Kidder and Wallace refer to this outside-in thinking as the Total Addressable Problem (TAP) model and provide examples like mobile phones. They spend another chapter on turning operators into creators by shifting thinking so as to embrace productive failure, ending the addiction to being right, or to "building ladders to the moon," amongst other suggestions. This "toolkit" format is very engaging and will likely appeal to practitioners as well as merit review by our business students. NEW TO BIG received positive reviews from Clayton Christensen, Adam Grant and others. About ten percent is allocated to appendix, notes and index.
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My review will appear in the May-June issue of Global Business and Organizational Excellence. If someone is available to provide accurate page numbers for my quotes, I would appreciate them emailing me. (or sending a paginated pdf copy). Thanks so much! In the meantime, I rated the book on Goodreads, and will probably put up a tweet and/or a blog post as it gets closer to publication.
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David Kidder writes about having a startup in a big company. As a thought leader, he asks provokign questions of a big company with lots of moey as to why they dont have a 50million innovation in the recent times when the have billions in bank. He goes on to show the need for a growth teama nd who all should be members of it. Citi D10X is shown as a successful example in innovation with examples like proxymity.
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Fine of information in an easy to read book. You will learn a lot in this book! This had even more information than I expected!
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