Very well throughout out book that covers the complex topics and widespread details of online retail with lots of great examples to make it easy to understand and follow if that's what's you desire out of the book.

This is a great book covering a complex topic in a straightforward way with lots of examples to implement yourself - really well written and laid out.

Very comprehensive and easy delivered multichannel digital journey for retailers. One of the biggest examples in the book is the case study of Tesco (author used to work for this retailer), and other interesting retail examples are available as well. I like the case study of Tesco because it shows the journey from the offline transactional retail model to digital customer focused personalized business structure. Many transactional retail models like shops, cafes, restaurants are in a digital while however disruptive startups like Deliveroo, JustEat etc. help them to find a digital way to their customers. The examples from the book are great ideas which can be implemented in your retail business today.