This book is so much more than advertising on Amazon and should be read by anyone that is even thinking about starting to sell on Amazon. It explains the Amazon platform and how to use it to your advantage. It will help you build your brand and find new Customers to market to. I like how the book is set up with easy to locate subjects. This is a book I will keep going back to as I get ready to expand and begin to sell on Amazon. The step by step how to set up a sellers account to discussing keywords to ways to extend your reach on Amazon are all subjects I now feel more confident with and will have an easier time implementing thanks to the Ultimate Guide to Amazon Advertising.
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