Maybe because I have a blog (not my primary money making endeavor mind you) but it was fun to see the other side of it. I can't imagine the stress of always being "on". This book was a fun read and gave some insight on the lives of influencers, the good and the bad.

A story of 3 mummies all competing for the Blog Ahh Award and cash prize fund that goes with it leading to some extreme competition.

The Mummy Bloggers is certainly not what I was expecting at all. Addictive and shocking. I really couldn't put this down and highly recommend it to everyone.

Fast paced, well written and easy to follow as all the characters were so different.

The only thing I didn't like in this book was the bad language in relation to Abi's character. I do realise it was part of the character but find it unnecessary to such extreme - maybe it isn't classed as bad in Oz/NZ? Saying that though it didn't spoil my enjoyment of the book which I found to be one of the most compelling reads I've ever read.

Full review will appear on my blog after publication date.

I really enjoyed this, the characters were very believable and the sense of an accelerating runaway train was very delicious!

This was such a fun read. Super entertaining, quick paced, and funny. It was crazy over the top, but that added to the fun. I didn't like any of the main characters, but I don't think your supposed to. But never the less I still loved reading this book.

Abi, Elle and Leisel all wrote mummy blogs, but all with a different view - there’s the Green Diva, Stylish Mama and the Working Mother. Elle is married to Abi’s ex-husband and Abi’s partner Grace is Leisel’s sister!! All three are up for the prestigious Blog-ahhs. It started off as a small compeition amongst the three, but as it gets more serious there are blog trolls, an attack, an illness and a death, The book was much deeper and darker than first apprared, was a brilliant entertaining read.

This was a tricky book. I couldn’t make my mind up for a long time, was I supposed to like the characters or hate them? I have to say after reading the first chapter for each of them, I hated them and didn’t know if I’d stick with the book, they were that detestable. I’m glad I did though, I was massively addicted by the end. While I never grew to like or sympathise with the characters, it made me think twice about a lot of things I see on social media and maybe even thing I lost! Not something I expected from a book like this. So, while I would happily see any of the three main characters left stranded in the desert, it strangely didn’t take any enjoyment away from reading the book as a whole. Strange to review a book you like with characters you hate. I do think this is a first.

Quality of Writing: 8/10

Pace: 9/10

Plot Development: 7/10

Characters: 8/10

Enjoyability: 9/10

Insightfulness: 10/10

Ease of Reading: 10/10

Overall Rating: ⭐️⭐️⭐️⭐️

So, I received this book as an advanced reader copy through NetGalley, but I didn't realize at the time that it's been published before. This book originally came out in 2017, but with a pink cover. That being said, apparently it's getting a second run.

This book was good. It had a unique storyline with characters that each varied from the others.

Elle (The Stylish Mumma) is the uptight and "fake" mom who hires people to do everything for her, but takes the credit. She comes off as perfect because she doesn't actually do anything herself.

Abi (The Green Diva) is the "hippie" blogger. She's the one with the far out opinions and who enjoys playing devil's advocate a little too seriously.

Leisel (The Working Mum) is, well, the working mom. She's the breadwinning, overworked, authentically tired mom with a stay-at-home husband.

Holly did a wonderful job of creating three clearly different personalities, motivations, even worlds. Each of these women has a unique background, and a somewhat unique future. They all have different kinds of content on their blogs and they go through different trials.

The plot line was very predictable in some areas, but there were a few twists I didn't see coming. The ending was mostly satisfying, but I wish she'd write a sequel instead of republishing this one. I think there's potential for a sequel, especially with the way Holly left things on a bit of a cliffhanger.

There was only one point I wish could be cleared up. <strong>Spoilers in bold!</strong>

**What happened to Adrien at the awards show? Did he have a panic attack? Was he poisoned? Has he made himself sick somehow? Did Elle slip him something? He's acting all strange and the next thing you know he's sitting outside like nothing happened. What happened?

Spoilers over.

So, anyways, the book was a cute look into mommy blogging and internet culture. It did a good view of expressing different viewpoints and was overall very pleasing to read.

If you throw a book at me that is about blogging, written in email format, letters, etc, you know I will read it! So when I saw The Mummy Bloggers, I ran to read it. Please note: this book was written in 2017, so keep that in mind as they do make mention of that a couple of times in the book.

This book is a bit of a generalization - there is a competition for a large sum of money and exposure between different blogs. There is a category for "mummy blogs" (this book takes place in Australia) that pits 3 women against each other. The stay-at-home mom who lies on social media to make it look like her life is perfect, the working mom, and the "crunchy" mom who espouses not vaccinating children and not eating sugar, even though she does both.

Everyone has secrets. Everyone is lying. Everyone is acting out for the clicks and the followers to win the award. Discovering the truth, and who wins in the end, kept me turning the pages as fast as I could. It was a cute story that I would call a great beach read!

What a brilliant read. The premise of this book spans generations even though it is very much set in the here and now with blogs, social media, celebrity gossip, paparazzi and sexual diversity. The three main female characters are multi layered and the author brings such depth to their personalities and their thinking. I felt like I was inside their heads during much of the narrative. The background to the characters was beautifully interlinked and the relationships, while far fetched in that the 3 women nominated for the same award were closely related by blood/marriage, this didn't matter as it actually gave the book more depth and the sub plots describing all of the messy, complicated relationships were both hilarious and tragic in equal measure.
I said that this book spans generations and my reason for this observation is that this could be rewritten as a historical drama and the characters emotions and dialogue would be more or less the same. There has always been mothers who felt they weren't quite making the grade, mothers who thought they knew everything and mothers who were born to be just that. Throw in a hint of adultery, addiction, flawed personalities, ambition and ruthlessness and 'The Mummy Bloggers' is timeless.

This was a very timely story considering the influence that bloggers ( especially mommy bloggers) have on the world today. I really enjoyed each bloggers stories and the way they were connected. It was also a nice look into how real life is vs what we see on Instagram. Really enjoyed this and will definitely recommend to my friends !

This was a very enjoyable read. Three blogger mums and their worlds. It was easy to read, had sone characters you love to hate and some exciting bits to keep you turning those pages. It made me stop and think abour the instamums out there. Quite a raw fictional book which hits on some real thought provoking messages.

I couldn't connect at all with any of the characters. Oh, I tried. The chapters were so short and by the time I started to have any form of investment in the character that section focused on, it would switch to someone else. Everyone was forgettable and I just couldn't get into it at all.

I received an advanced reader’s copy in exchange for an honest review

A lot of truths about motherhood wrapped up in charmingly funny mom-lit. A surprise and a keeper

I always appreciate stories of people running tandem in pursuit of the same goal and this was no exception. Abi and Leisel were easily identifiable and appreciated for their fortitude and strength. But Ellie although being the shallow facade behind Stylish Mummy was hard to read. I would like to have seen more of Cate, Zoe and Grace.

I laughed out loud through this whole book, and definitely recognized the stereotypes from every mommy blog/board I have ever visited. Fun, fast-paced, and a great ending.

I thought this was super-fun. There is a lot of subtle humor here and great cultural critique.



Review copy provided by publisher.

Perhaps because I am a blogger, I loved this book. I loved the diverse personalities of the three female bloggers. I laughed at their extreme desire to win a prestigious award, and the lengths they would go to to win it. I felt sad at the way they turned on one another, and the way the desire to win brought out the worst traits in each blogger.

I requested this book thinking it would be mindless fluff but was pleasantly surprised! The novel centres around three different women who run parenting blogs. One who is envied by all and has a 'perfect' life and family, one who promotes green eating and living and a working mother. The book is a lot darker than expected as it shows all of the lies the women are telling in order to keep viewing figures on their blogs. In some places the book lost me a little and I felt that it dragged a bit but overall I found it a sharp and witty look at this outpouring of parenting blogs.

Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan, and a secret past.

Abi Black has quit sugar, moved to the country and is homeschooling her kids.

Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime.

All three share a label that they simultaneously relish and loathe: mummy blogger. And when they are nominated for an award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.
It was a pretty good book. NOT GREAT. It felt forced and pretty much over the top. Just did not find it was a hilariously funny book.

I did not love this book. I was super excited about the concept as I am an avid reader of blogs, and love consuming content that way. However, I think this book shows the absolute worst of the snarky blogger stereotype. It may have been in an intentionally satirical way, but the characters are incredibly unlikeable and unrealistic. I think this story does the world of blogging a disservice.