This was an IMMENSELY cute romance!! I hated putting it down ... and when I did have to, I found myself still thinking about the characters and the story! This novel is smart and sassy and realistic. Pepper and Jack are amazing characters. Really kicking myself for not getting to this one sooner. Thanks, Netgalley, for this arc!

I don't think it is an exaggeration for me to say that Tweet Cute has become one of my all-time favorite YA contemporary books.

Do you enjoy cheesy, witty, wholesome, sweet enemies-to-lovers books? If you do, then this one would be a great fit for you.

The story is told from a dual perspective, that of Pepper and Jack. Each teenager is dealing with their own set of pressures when they both get roped into a Twitter war.

Pepper is a driven young woman originally from Nashville. That's where her parents started Big League Burger as a mom-and-pop restaurant ten years ago. Once her family's business was franchised and became wildly successful, her family relocates to NYC. In order to deal with the loneliness and sense of loss she feels, Pepper throws herself into her studies, and becomes one of the top students at the elite private school she attends. Pepper runs a baking blog with her sister, is the captain of the girls swim team at school, and also helps Taffy, the social media manager for Big League Burger.

Jack is an intelligent young man who is trying to figure out his place in the world. He is a twin who always feels overshadowed by his brother at school and at home. He is the captain of his school's water polo team, and is the son of the owners of Girl Cheesing, a NYC institution known for its legendary sandwiches.

The events of Tweet Cute are set in motion when Big League Burger tweets about a new addition to their menu, "Grandma's Special." Deciding to ignore the wishes of his family, Jack decides to call out Big League Burger in a tweet accusing Big League Burger of stealing the name and recipe of their own sandwich. Hilarity and heartbreak ensue as both teens navigate the Twitter war behind the scenes, and also grow closer in person as they bond over the pressures in their lives.

I felt the main characters Pepper and Jack were very well developed. They depicted what a typical teenager might face while they are trying to figure out who they are and what they want out of life. The pacing and development of the story was very well done, and I was engaged the entire time. I am very impressed that this is a debut novel! I can't wait to see what Emma Lord has in store for us in the future.

I highly recommend this book!

A book that I was incredibly excited to read Tweet Cute as I thought the description was new and I expected something fun. Nothing remarkable about it or interesting. This book was unfortunately not interesting at all, almost bordered on boring. The social media war premise (which is what sold it for me) wasn't properly executed. It didn't feel fresh or new. The characters were unremarkable and I found it hard.to connect to their struggles. I couldn't wait for it to end. One of my most anticipated reads of 2020 but left me feeling let down.

You've got Pepper who is the overachiever, swim captain and loves to tweet. Her family is falling apart but the fast food joint that the family runs is booming due to Pepper's tweets.

Then you have Jack who's the class clown. His family runs a deli in New York and it's having money issues.

They start a tweeting feud reminiscent of Amanda Bynes vs anyone (I really was reaching to think of a Twitter feud, I was thinking of the Apple vs Mac commercial battle and that's the only one I care about). The two do this under the cover of their family's twitter accounts. As they do this, they talk on Jack's app and are falling for each other. As they start to fall for each other, people on the internet start shipping them when they get ousted.

So lets take away the fact the a teenager built an app that is good enough for people to message each other on like Discord, and that a major fast food chain only has one college grad running the social media page. Which is why Pepper runs it. Logic doesn't exist in this world. But it's really cute and it was a fun rom com. It's not especially deep or ground breaking, but like watching "How to Lose a Guy in 10 Days" or when "Harry Met Sally" it's just so cute and heartwarming it's all forgivable. This was the perfect fluff novel and it just made me really happy.

4/5 stars.
If you like fun rom coms, you'll enjoy this. It's just so adorable and fun.

**e-Arc provided by Netgalley, St. Marten's Press and Wednesday's Books in exchange for an honest review**

Pretty adorable story of two unlikely high school students who fall in love with the help of Twitter and a few of other social media outlets. This YA novel does a good job balancing the benefits social media can bring to our lives while still offering some cautionary advice about its potential pitfalls. In the end though, social media largely prevails as a force of good, in the right hands.

Pepper is a high-achieving senior, dedicated to earning a near perfect grade point average and bolstering her resume with extra curricular activities. On the side she helps her mother's burger business by offering advice on catchy memes and snarky tweets to the competition. Jack is a class clown who hides his intelligence and ambition under a mop of hair and a deliberately carefree facade. Deep down he's as intuitive and sensitive a hero as they come. But, it's high school and he and Pepper have roles to play that provide plenty of obstacles to a romance. Enter social media and the two can let down their guard and interact in all sorts of creative ways.

This is a story that makes good use of all sorts of virtual formats including tweets, memes, texts, blogging, Facetime, Instagram "shipping," and an app for secret chatrooms and hidden identities. Most of the novel splits its time among a few spaces: IRL, where we see Pepper and Jack awkwardly circle each other at school and swim team practice, as they explore the possibility of friendship or more; the virtual world of an online app called Weazel, where "Wolf" (aka Jack) and "Bluebird" (aka Pepper) circle each other to test the waters of friendship and more; and then, finally, Twitter, where Big League Burgers (aka Pepper) and Girl Cheesing (aka Jack) clapback in an effort to outdo each other in snark -- all while cloaking their interest in flirtation and more. The author does a nice job of juggling these spaces.

I did mention that social media in the right hands matters though, and so my least favorite aspects of the novel involve some instances of cyberbullying among teens, an icky display of texting inappropriate photos and the potential damage it can cause to a person's reputation, and finally, the weird misbehavior of adults who seem to know less about Internet protocol than the kids here.

All of mediums play pivotal roles in Pepper and Jack's romance, and in the end, it is the actual relationship between them that matters the most. There's a lot going on in this book, and it feels very relevant to our modern moment. I look forward to seeing where this author goes in her career since this is her debut

Pepper and Jack are two seniors at a Manhattan prep school. Pepper is a transplant to NYC, who arrived in NYC from Nashville with her mother. Her divorced parents own a family business turned corporation chain of burger restaurants. Jack is a life long New Yorker, a twin, and heir apparent of his family’s deli. A social media war erupts between the two businesses, with the teenagers at the helm of the tweets. Through all this they are also butting heads as members of the swim/dive teams, who need to work out pool time and coordinate a fundraiser. However, unbeknownst to them, they have a cordial/flirty relationship on an app that has been floating around their school. There are a lot of platforms they are juggling. First, there’s twitter. Second, the ‘Weazel’ app. Third, Pepper and her sister have a blog. There’s a lot of content these kids are creating!

Tweet Cute is in the genre of the full-of-coincidences-romantic-comedy, but in high school. The book is quite long and at times could use a few edits. All in all, a fun read.

I received an advanced reader copy via NetGalley.

Cute read! If you like your YA contemporaries with humor, heart, swoons and delight, Tweet Cute is the book for you. Don't miss it!

A huge thank you to Wednesday Books for reaching out to me about the blog tour! A free digital copy of the book was provided in exchange for an honest review.

I’ve had my eyes on this book ever since I saw it sold at auction. If I remember correctly, it was pitched as a modern-day "You’ve Got Mail", which is one of my favorite movies so of course I was instantly sold. So when I was asked to participate in the blog tour for this book, I immediately jumped on the chance! And I’m even happier to report that I really enjoyed this book.

This was a fun, quick, and entertaining read. I love seeing certain social media platforms work their way into stories, and the fact that this book included Twitter was really great. Not only that, but Jack built an anonymous chat app which he and Pepper interact without knowing and… It’s so cute to read their conversations. I enjoyed the whole premise of this book, too, and found myself continually eager to return to this book. (I also read it while I was on holiday break, so… I actually had a lot of free time!) The fact that Pepper and Jack attend the same school, are nearly rivals, only to be spilling their hearts out to each other over the chat app… It’s like an enemies-to-lovers trope but with a twist though I struggled bit to understand why Pepper and Jack held a lot of animosity toward one another in the first place.

I loved that we get fleshed out characters, but they never failed to surprise me. I found a lot of both Pepper and Jack’s struggle relatable, but I also found most of their issues could have been worked out with some good ol’ fashioned communication. I also enjoyed the positive parent/child relationship in this book. A lot of times I think we get parents who are all the way on one side of the spectrum (aka horrible parents). I found Pepper’s mom to be in the middle, as she relied a lot of Pepper to handle the social media aspect of Big League Burger when there was actually a social media manager for the company. It put a lot of unnecessary pressure on Pepper, especially as she’s dealing with being an upperclassman and worrying about actual teen things. She puts up a different facade in front of her mom, dad, and older sister, Paige.

Jack, too, feels like he can’t be his true self, afraid he’ll disappoint his family who seem to depend on him so much. But he also has a lot of internal struggle when it comes to his “perfect” twin brother. When stuff hit the fan, this is where I liked Jack’s parents, and how they not only seemed like his friends but also actual parents, who pushed, punished, and challenged him.

If the fact that I said I looked toward to returning to this book didn’t seem like a compliment to the author, well, I’m telling you it is. I found myself incredibly engrossed, and I enjoyed the way the author writes quips and witty banter between Pepper and Jack. Also, can we appreciate for a moment that Pepper and Jack’s ship name can be Pepperjack? Like the cheese!!! And this is a grilled cheese Twitter war!!! I die.

Think You’ve Got Mail meets Generation X.
A cute, easy read that’s current and full of laughs. It’s full of back and forth banter and an innocent romance. If you’re a fan of Jenn Bennett, you’ll really enjoy this book.

Pepper and Jack are seniors at the same prestigious New York school. Jack gets on Pepper's nerves with his jokes and cavalier attitude. So when their family businesses start a twitter war, it's only natural that they would try to outdo each other. However, unbeknownst to them, they are also anonymously flirting on the school chat app.

I enjoyed this book. The banter between Pepper and Jack in both real world and the anonymous app was fun and realistic. If you relate the title to a typical "meet cute" situation (i.e. every Hallmark movie), you can predict how the plot of the novel will go. This didn't stop me from rooting for Pepper and Jack and wanting them to find out about their secret chats with each other. Definitely a cute YA read that made me happy!

Rating: 4.5/5 stars

Fans of You’ve Got Mail rejoice because this one is for you! In this new adorable rom com Pepper and Jack both have families who own restaurants that sell grilled cheese. But not just grilled cheese, they seem to be the exact same recipe. What starts off as a Twitter war ends in such a delightful heartfelt story. Pepper and Jack were both strong characters who perspectives were both so fully formed I didn’t enjoy one over the other. I was rooting for them equally. Each chapter was fun and exciting no matter who’s head you were in. I thoroughly enjoyed how fully formed the story was outside of the romance. We got to see friendships and family dynamics. I liked Grandma Belly, Jack’s mom, and Pepper’s dad. I strongly disliked Pepper’s mom the entire story. While she has some redeeming qualities it didn’t make up for how poorly she treats Pepper throughout the book. I also didn’t like how Jack’s dad shuts him out a lot. Those are honestly my only negative qualms.

I enjoyed seen the sibling aspects and those relationships felt real and genuine. As well as the friendships. Pooja is a hoot and totally adore her. Paul can be a bit over baring.
I can totally say the grilled cheese and dessert talk totally made me hungry. Monster cake and so sorry blondies 🤤🤤🤤
There were a lot of references in here I enjoyed such as fight club and the boxcar children. I heavily enjoyed the NYC setting. So fun! All in all this was such a solid, fast paced, laugh out loud, fun novel. I highly recommend.

This book is a great twist on a Romeo and Juliet style of story.

Pepper and Jack are the children of rival sandwich company owners, though they don’t know it at first. They go to the same school and they tweet from their family’s company’s Twitter accounts. They start a Twitter war, that their families encourage rather than stop. At the same time, Pepper and Jack are also communicating on a secret app which hides their identities. There were many layers to their relationship, from Twitter to their chatting app, and even to their relationship in real life.

This story was a lot of fun. It kept making me hungry because of all the food that was described. There were lots of sandwiches, but there were also desserts because Pepper and her sister have a baking blog. They made delicious sounding desserts, such as Monster Cake, which is made of every sweet food you can imagine.

I really enjoyed this story! I recommend having some sweet treats nearby when you read it!

Thank you Wednesday Books for providing a copy of this book in exchange for an honest review.

I want to thank @netgalley for giving me a free copy in exchange for an honest review✨


I’ve been so excited when Netgalley approved me for Tweet Cute! I’ve been in a mood for something fluffy and light and this one delivered. In this novel, we follow Pepper and Jack’s story. Pepper is a swim captain and an overachiever. She’s also struggling with maintaining her good grades but also managing the Big League Burger’s (her family successful food chain) Twitter account. Then you have Jack who’s basically the clown in the class, living in his twin’s shadow while also working in his family’s deli. Eventually, things went down when Big League Burger steals his grandma’s iconic grilled cheese recipe. Jack will do anything to take them down, so he starts a twitter drama/war with Big League Burger twitter account.



So I really loved this story. I really appreciated each character’s background and the meaningful relationship they have with their family. It was interesting to see Pepper juggling between her school work & her family’s business account while also creating some amazing deserts. This book made me hungry to be honest🤣 I loved seeing her creativity with food and still being a smart girl. I loved Jack’s story. I really enjoyed following his struggle with his identity & place in his family. He always felt like he was the lesser twin, the worthless one while his other half gets to escape the family’s deli. If you love snarky tweets and memes, you’re going to enjoy this story. The twitter war was funny even if it became personal to each character. I enjoyed seeing Pepper & Jack become friends throughout the novel even though things went down with their family’s businesses. It was adorable watching these two falling in love. The pacing was amazing, I loved that we got two POV’s! I'm definitely looking forward to this author's future work!

I hate when I want to like a book but I... don't. I wanted to like this. Both of the main characters, Jack and Pepper, are fairly likable, the author has a nice writing style, and I was in the mood for some fluffy fun. But this book didn't really bring the fun.

One of my biggest problems is I find it unfathomable that Jack and Pepper, who attend an elite and insular private school where everyone knows everything about everyone else, would not be aware of each other's family business. Thus when Girl Cheesing (Jack's family's deli) started snark tweeting at Big League Burger (Pepper's family business), there would be no "surprise" to reveal between them. Jack and Pepper would have known who was who from the beginning. Similarly, the idea that Jack and Pepper were secretly messaging other in an app restricted to that school, and neither one of them would piece it together, is also a bit of a stretch.

I was also aghast at how terrible the adults in this book are. Like, truly irredeemable people who are fighting by proxy through their children, who they are forcing to work the equivalent of full time jobs with no pay. What kind of nut job forces their kid into a twitter war? But somehow everything is happy in the end? Also, Jack way crossed the line in a tweet in a way that could negatively impact Pepper's profession career her entire life. But she wants to kiss him, so all is forgiven?

The longer this book went on, the less I wanted to read it. The twitter war was drawn out and became boring. There just isn't enough story here. The concept is cute, but the plot was underdeveloped.

2.5 stars.

This is a cute, fun, quick read. I think for me it skewed a little younger than I expected. Not quite middle reader, but maybe for younger teens. If you're looking for a quick weekend or beach read, I recommend.

I absolutely loved Pepper and Jack's love story! Following a very "You've Got Mail" premise, Pepper and Jack find themselves rivals on Twitter when they get into an argument about their parents' respective restaurants, while simultaneously flirting anonymously on an app called Weazel. This book kept me enthralled all the way through, and I always wanted to know what would happen next. I especially like that this young adult book would be appropriate for a 7th/8th grade classroom!

This book was SUPER cute I CAN'T EVEN. You most definitely need to add this to your 2020 list. It is so fun, modern and sassy with a touch of needed seriousness.

I want to start this review off by stating this book lives up to its title and is absolutely cute as can be. So much of this story is fun, sweet, and I loved every aspect of it. As a teen I loved You’ve Got Mail so this modern Young Adult version was just wonderful. I thought Pepper was a really great character overall with some really interesting perspectives and desires. It was nice that this book looked at the pressures put on teens and seniors in high school. I especially enjoyed the examination of what if I don’t want to go to university after high school.

Jack was such a well written male character. He genuinely seemed to care about the people around him continually. So often the male leads in these books can be secret trash fires but Jack is so sweet I want to wrap him up and make sure nothing ever bad happens to him. His twin Ethan is a good counterpoint to him and I really enjoyed the exploration of feeling like a lesser person against your identical twin.

I did, in the end, wish there was more diversity in the cast. We have Ethan who is gay, and one character with an Indian/Pakistani name. That is the extent of any real diversity shown, and it leaves some sections and conversations a bit flat. There is a great conversation between Pooja and Pepper about the stressors of being students in a competitive private school, and Pooja race is just left out of the conversation. It makes this character read as white despite her name. I just found it odd to set a novel in New York City and make it so homogeneous.

Overall though it was a fast-paced and sweet book, that really needs a recipe addendum, as I have a might need for some monster cake!

Tweet Cute is a light-hearted romance novel featuring an enemies-to-lovers couple, a Twitter competition, and grilled cheese.

Initially, this reminded me of A Cinderella Story, which is one of my favorite movies of all time. We have a “diner girl” who is kind of a nobody. A school dating chat app exists where students don’t know who they’re conversing with until a certain random time in the future. However, Pepper doesn’t know that the boy she is chatting with is also her arch-nemesis and the one she has been in the Twitter war with. Jack, brother to the “popular kid” in school happens to be the guy who created the app and has been tweeting Pepper back.

Tweet Cute is a fast-paced, witty, sarcastic, and “cheesy” enemies-to-lovers story that is perfect for readers looking for a light read.

Set in modern-day New York, Tweet Cute is centred around the dual teen protagonists of Pepper and Jack, one the overachieving daughter of a fast food chain restaurant owner and the other the largely under-appreciated son of a beloved local deli owner connected by one very important thing – a grilled cheese recipe that is alarmingly similar. And so unravels the main conceit of the story, at first focused on the Little Guy taking on the Big Name Corporation with the two teens being entangled in the ensuing Twitter battle and fallout. For such a seemingly simple and potentially frivolous premise, the book actually proves to have a lot more bite to it than your average YA contemporary.

One of the things that impressed me most about the book was the strength of the character development – this development was not just relegated to Pepper and Jack but also saw peripheral, and not so peripheral, characters included in some way too, with my personal favourites being Pepper’s mother and Jack’s friend, Paul, who is aptly described as ‘what would happen if a Nick Jr. cartoon became three-dimensional’. A lot of the turns of phrase in this book were just on-point and I found myself laughing and smiling a lot when reading it because the narrators voices were so strong and witty. Speaking of the narrators, Pepper was a wonderful protagonist, strong and sassy but also attempting to be the peacemaker in her family (uncomfortably caught between her mother and her sister) whilst also managing the million things she seems to have on her plate, between swim team practice and doing someone else’s job by running Big League Burger’s Twitter account and just everyday school concerns. Jack, meanwhile, very much feels like the neglected twin, the one who shrinks under the shadow of his more outgoing and popular brother (he’s even mistaken for him often by people), and the one who knows he will end up being expected to inherit his family’s deli even though he has a secret talent for coding and app creation. The pair of them were never allowed to become just flimsy conduits for the story that the author wanted to tell; they felt fleshed out and like they could exist independent of one another, without their love story, and, above all, they just felt believable.

What I was most pleasantly surprised by, given the focus of the premise, was that a lot of the development of Pepper and Jack’s relationship actually happened IRL instead of over the Internet. Sure, they have both unwittingly befriended one another on an anonymous app, created by Jack, which has taken over their school, but the book actually spends most of its time on building their relationship as classmates (and captain of the dive and swim teams) at school and showing that side of their lives. Let’s face it, at their age, regardless of what Twitter spat they might be involved in, school would take up the majority of their time and attention so I was thankful that Emma Lord actually took the time and space in her narrative to include their days at school and show how they, slowly but surely, became to be more friendly than just school acquaintances. Their relationship felt a lot more organic because of this element, something which cutesy, fluffy contemporaries can sometimes unfortunately lack.

This book meshed together a lot of strands of modern culture effortlessly, and none of it felt disingenuous to the characters who would, at that age, be experiencing college admissions, a whole host of online phenomenon (social media, food blogs, meme culture, Twitter wars), career pressure, the aftereffects of divorce on a family, school regulations, family pressures and expectations, and much more. Lord handled all these with care and sensitivity and, even though it was a very light and fun book, it also tackled some really serious issues without it seeming jarring to the overall tone of the story. (Side note: one particular detail that I loved was when the school found out about the anonymous chat app and clamped down on it, trying to root out its maker and encouraging anyone who knew about it to come forward, because that is exactly what would happen in real life because of concerns about safe guarding.)

In conclusion, this book was so damn adorable and absolutely a young-adult contemporary for the modern day; its plot lines are dependent upon the artificial interactions and communities that are built thanks to apps and Twitter (particularly Twitter wars) and I loved how in-touch this was with meme culture. I could definitely believe the grilled cheese Internet war that emerged between the big corporate company and the little guy deli. The characters themselves were likeable, lovely, funny, and most importantly of all, believable teenagers. If you want something cute, funny, with a good sense of humour, and a real heart to it, then you wouldn’t go far wrong in picking up Tweet Cute.