Before I start out reviewing the actual content of this book, I need to take a moment to talk about the adorable cover. If I’m totally honest, I wasn’t sure if I wanted to read this book the very first time I heard about it. But one of the things that made me stop and give it a chance was how cute the cover is! I love the new illustrated cover trend and I’m so glad that I chose to pick this book up.

If you don’t know the premise of this book, it’s fantastic. It’s the basic You’ve Got Mail plot. Jack’s parents run a small deli called Girl Cheesing, while Pepper’s family started one of the biggest food chains in the US. The two of them go to the same school and have been chatting anonymously through an app that Jack created. But while they may be friends over the app, they soon start a Twitter war between their families’ food businesses over a grilled cheese recipe. What ensues is a classic love-hate relationship and a really great book.

I adore love-hate relationships, so the premise had me hooked, but I’ll admit that I was also pretty nervous. Since I love this trope so much, I was unsure how it would play out, but my fears were for naught. To start with, I adored Pepper and Jack both as individual characters, and together as their relationship evolved. In fact, I loved how you really got to see a friendship develop between these two before a romance ever blossomed.

As for the rest of the characters, I loved how complex all the sibling relationships were. Jack has an identical twin, and has a lot of insecurities from that, while Pepper and her sister Paige have some drama going on as well. I felt like the dynamics were done really well, where these siblings rooted for one another even when they were fighting. You could definitely feel the sibling bonds. I also really loved Jack’s mother. She made me laugh and I thought she was a fantastic parent. The other side characters, including Jack’s best friend Paul, and Pepper’s semi-rival Poojah, didn’t really win me over. I either didn’t care for them much or found them annoying. Then, of course, were the characters you weren’t supposed to like, which were just an annoying headache in my opinion. (Looking at you, Landon.) I felt that a lot of the side characters were one-dimensional, which was really disappointing since the main characters were so fleshed out.

Since I read this when I was in school mode, I didn’t have time to binge-read the book, but I kept wanting to pick it back up whenever I had the chance, which speaks for itself. More often than not when I get busy, I completely forget about the books I’m currently reading and take forever to finish them, but this book kept drawing me back. One of the things that took me by surprise with this book was how much I craved some of the baked goods that were described. I’m not normally drawn to food in books, but the desserts in this one made me wish that I could try some Monster Cake.

There were two other aspects that stood out to me as well done. The first was the New York City aspect. Many authors struggle to get the NYC vibe right, but in my opinion, Tweet Cute got it just right. We have Jack, who’s a born and bred New Yorker, and Pepper, who’s scared to even explore the city after moving from Nashville. As someone who has both been a visitor to NYC, but now lives there, I thought both aspects were so well done. I related to Pepper’s fear of getting lost on the subway, but I understood Jack’s pride in his city. I really love how NYC was incorporated into this book.

Just as well done was the Twitter aspect. Many books that involve social media of some kind miss the mark for me, but this one was spot on. The Twitter war had the two characters flinging gifs, snark, and one-liners back at one another, and I could easily see this happening in real life. It was lots of fun to read and since the plot hinged on this Twitter war, I was very happy with the execution.

Overall, I gave this book 4 stars. I really enjoyed it while I read it, and I’d highly recommend it, and it was only my few nit-picky dislikes that kept this from getting a higher rating. I’m so glad that I got a chance to be on the blog tour because I think so many people will enjoy picking this one up when it comes out.

I've been reading quite a few romance books lately, and honestly, they were all starting to blur together in my mind. But Tweet Cute blew me away, and I'm still thinking about it fondly as I write this review. The premise - two teenagers waging a Twitter war on behalf of their family businesses but then falling in love IRL - could have easily veered into cliche territory, but the author more than managed to keep the story fresh. I enjoyed the added complexity of the anonymous app created by Jack, and the secret baking blog kept up by Pepper and her sister. I found the characters' dialogues and narratives to be believable unlike some other YA novels. I liked the slow build up of the romance, which also felt relatable. It was frustrating to read about Pepper's mom, but once the final threads of the plot were tied together, I felt satisfied with her motivations. I would recommend this book for anyone who grew up during the rise of social media, who likes baked goods, the smell of chlorine water, or even used to watch Gossip Girl.

This was the first book that I read by this author. and I thought that it was the perfect cute, contemporary rom-com. It had the most adorable plot line, with a great social media twist. I found this one very hard to put down, because I couldn't wait to see how everything was going to Pan out.
 The bonds formed between Pepper and Jack were so sweet to watch blossom. I love that both of their families had backgrounds in the food industry, it gave them something adorable in common. I was also a huge fan of how both characters had so much to lose during their families' restaurants Twitter war.
There were a lot of cheesy parts to this book, but what do you expect when the main characters have names like Pepper and Jack. Also when one main plot line revolves around grilled cheese, things a sure to get cheesy. The quick pacing throughout this story worked really well in keeping me wanting more. I would highly recommend this read if you are in the mood for something sweet with a little bit of tang.

This book was a quick, fun read. I enjoyed the banter between the main characters and the way they grew into themselves as the book progressed. The Weazel app is lovely and something wholesome to come out of the internet. I wish it were real! Overall, this book was super cute and I'm glad I read it!

Emma Lord hit this out of the park with her debut novel. This is the perfect 'YA, cute romance with a life lesson' story. It follows Pepper and Jack through their senior year of high school, not only learning about themselves and their futures, but also some valuable life lessons along the way.

This book hit really close to home for me, as I grew up with a family owned small restaurant and feeling the pressures similar to what Jack felt, while also feeling similar responsibilities that Pepper had. I loved the character development, especially the 'real life' feel you got from the characters learning their mistakes and overcoming them. The story was a perfect build up, a believable tale of two teenagers going through the awkward motions of high school life to becoming young adults. This book was very well written and very hard to put down, at times I didn't - funny enough while working in said restaurant (yes, I came back to run it with my family!), I found myself trying to sneak in pages here and there to find out where the story took me.

Bravo, Emma Lord, I sincerely hope this book gets picked up to become a movie because it is a feel good tale that is destined to be a big hit! Can't wait for more from her.

This epic love story of these "cheese-crossed lovers" was such an fun and engaging read! Emma Lord manages to encapsulate what it means to be young and the child of a business owner. This new and inventive twist on the Montagues and Capulets takes us on a journey, navigating the waters of a fast-growing food empire and a smaller family-owned business. I loved the relevance of social media feuding, drama channels covering the news on YouTube and the ultimate repercussions of cancel culture.

The underlying storyline of parental pressures and college looming in the future for both our protagonists makes this story still feel tangible.I loved the fact that the story does not shy away from emotion, especially Jack's vulnerability.

I am so glad that the book is written from both Pepper and Jack's perspectives. Often when reading a contemporary book it's written from a singular perspective which creates immediate bias for one character or another.

New York is a great backdrop to this story since the city itself has so many various puzzle pieces that fit together to create a whole. It makes the contrast between Big League Burger and Girl Cheesing so prominent.

I also find Lord's writing refreshingly complex for a contemporary novel. I laughed, I cried and I has so much fun reading this book! People who enjoyed books like Frankly in Love and Red, White and Royal Blue will absolutely adore this imaginative twist on Romeo and Juliette.

Read my full review on my blog!

Pepper and Jack both reminded me of myself when I was in high school. On the surface sure of who they were, but inside they had all of these feelings and insecurities. Total teenage angst with their personal problems feeling larger than life. It created a personal tension that paralleled their tweet feud and budding romance that amped the tension moving the plot along and keeping me turning the pages. Ah, sassy, teenage love.

The thing that I loved the most about this novel was that despite their parents business rivalry the two manage to build a friendship that each of them needed and looked forward to. Yes, there was the alt plot of an anonymous online romance, but it was the real one that held my interest. These two needed a best friend and it seemed they found that in each other. In a totally “tweet cute” kind of way.

No surprise that I enjoyed this novel. It was light hearted fun, but also had a depth to the relationships, both teen and parental. I sped through these pages like a kid ripping wrapping paper off my gifts eager for the happy ending. My rating? I’d give it 10 adorbs for cuteness but since that’s not on my rating bar, I’ll give Tweet Cute a ❤️❤️❤️❤️❣️!

I received a free copy of this book through NetGalley and the publisher for my honest review and it was honest!

Have you ever been caught up in one of those hilarious, snarky corporate twitter wars, completely invested in finding out what was going to happen next, and wondered who was behind the accounts? Maybe you tried to puzzle out the process of coming up with the tweets–is it a whole room of people collaborating, or maybe just one funny intern typing whatever pops into their heads, or something else entirely? In Tweet Cute, Emma Lord puts a creative spin on this scenario by putting two high school students at the helm, and takes it one step farther by turning their feud into a sweet love story. This fresh, snappy, rom-com was a complete delight from start to finish–tightly plotted, incredibly fleshed out, and full of teasing mysteries that forced me forego sleep and turn the pages until I got to the end.

It’s Pepper’s senior year, and after almost four years at a highly competitive prep school in New York City, she’s nearing burn out. At school she’s at the top of all of her classes, captain of the swim team, the poster child for perfection. No one would guess that at home she’s working hard to keep everyone happy while struggling with the quiet of a mostly empty house, a family that seems to be crumbing around her, and the constant demands from her mother to help run the corporate twitter account for their family business, Big League Burgers.

Jack is a classmate of Pepper’s who works hard at his family’s deli and spends a good portion of his time trying to get out of the larger than life shadow cast by his identical twin brother, Ethan. It’s also his senior year and he’s rapidly running out of time to find his footing in a world where the expectations of his family don’t quite match up to the aspirations he has for himself. Girl Cheesing has been in Jack’s family since his grandmother started it, and despite having a small but loyal fanbase, they’re struggling to keep the lights on. In an effort to bring in more business, Jack starts a twitter page for the deli that has a meager following.

Everything changes when Ethan wakes Jack up one morning with the news that Big League Burger has stolen one of their grandmother’s most popular recipes. Jack fires off a tweet to BLB in frustration, calling them out for their thievery and goes to school expecting that to be the end of it. Thanks to a retweet by a famous patron of the deli, the tweet goes viral and starts a twitterstorm of epic proportions. What starts off as a war between rival business turns into a game when Jack and Pepper realize they’ve been fighting with each other all along. The newfound knowledge jumpstarts their tentative friendship and the banter between the two of them is so smart and funny and oozing with chemistry. Watching them grow closer and eventually fall for one another was absolutely charming.

There are so many things to adore about this book outside of the swoon inducing love story. I loved reading about Jack’s apps and Pepper’s cooking blog. I’m completely blown away by how much I enjoyed this ya debut (HOW IS THIS A DEBUT?!) and I cannot wait to read whatever Lord comes out with next. This is perfect for fans of chaste rom coms and anyone looking to fill a You’ve Got Mail shaped hole in their hearts. Also, it is now a life goal of mine to try Monster Cake. If you’ve got a recipe, SEND IT OVER! A heartfelt thank you to Wednesday Books for the advance copy in exchange for my honest review.

Where do I even start? The fast-paced banter of the characters, the incredible twitter war, from start to end this book is a rom-com for the ages.

Not only was this one of my favorite reads of the year, this is one of my favorite reads of all time.

The characters. The characters. Holy cow, everyone, I was rooting for the characters from page one. Pepper, type A perfectionist is so incredibly easy to relate to, from her desire to keep everything under control to the cute baking moments we get to see. She’s also a blogger, so that’s super neat! Books with bloggers in them are my weakness.

Our favorite soft class clown boy Jack is so easy to find adorable, y’all. He’s genuinely funny and had me laughing out loud as I read his sections. The internal sarcastic comments we get from his point of view are so great – it’s a battle of wits with these two.

Also, they’re all Hufflepuffs??? Can we all screech heck yes in unison?!

Tweet Cute is such an adorable cute rom-com, full of witty banter, spectacular characters, a ship name to die for, and a hilarious Twitter war! I, for one, will be heading to the book store the day it comes out and already can’t wait for the next Emma Lord book!

4.5 stars

Tweet Cute is a Contemporary Young Adult novel by debut author Emma Lord, and my goodness (spoiler alert) did I love it! I read this book almost all in one sitting. Pepper and Jack just stole my heart, and for every second I spent with them, I wanted another. Pepper and her mother and sister moved to New York to grow the family business, and all was going well until a little mom and pop shop accused them of stealing their grilled cheese recipe. But the icing on the cake - the ‘other side’ isn’t just a faceless little hole in the wall place; the business belongs to one of Pepper’s classmates. One she’s just started getting to know. Jack has a knack for getting under Pepper’s skin; it seems from the moment she appeared at their prestigious prep school he starts needling her, and they’ve had a bit of an ‘acquaintance’ rival as a result. But when they’re thrown together because Jack’s picking up the slack for his brother yet again, he can’t help but start to like her.

I loved everything about this story - Pepper and Jack’s rival felt so organic and fun, Pepper’s very first run-in with Pooja and the resulting fallout, their working things out, and especially the families in this book. They were so present, but not obnoxiously so like in some YAs where they’re doling out punishment for silly things or without listening to anything the kids had to say. These parents wanted to know what was going on and wanted the best for their kids. And I enjoyed that so much. Even Pepper’s mother, who, out of all of them, could have listened more, loved her daughters. I do wish she had been more aware of her single-mindedness and what it was doing to her relationships with them, but I understood her motivation and can see how she’d get so wrapped up in in. Pepper and Jack had so much going on in their lives aside from each other. They had so many interests, and I like that even with the obvious right in front of them, they were still struggling about their futures and what to do. There was one scene I especially liked when Pepper called Jack out about hiding, and how even him being loud and drawing attention to himself was a way of hiding. I also liked Pepper’s relationship with her sister; the way she was stuck in the middle between her mother and her sister was an interesting element to the story, and I liked the way it unfolded as the story went on.

Both characters had a lot of growth in this book; Pepper becoming more aware of the fact that things that were happening weren’t just happening to her. Her (sometimes way off base) perception shaped a lot of relationships when what she was seeing was a narrow view, and Jack learning that even with as popular as his identical twin was, Ethan had his own insecurities about being the ‘other’ twin and never measuring up. But while this dealt with some serious issues, there was a light-heartedness to it that I adored.

There was just so much to love about Tweet Cute that I really could go on and on, but I’ll just wrap it up by saying that all of the relationship dynamics in this book were genius and this plot was phenomenal. This is one hell of a debut, and it has me so excited to see what’s next from this author!

TWEET CUTE delivers a fresh take on the ever-so classic and swoonworthy hate to love romance trope à la You’ve Got Mail but with Twitter instead of AOL and glorious amounts of mouthwatering descriptions of food. It not only gives us one of the cutest romances I’ve read in a long while, but also delves into the teen sphere of social media and pressures of being in high school expertly.

I highly recommend this if you want a quick, easy to read and devour fluff filled romance.

Pepper is a teen, whose family owns a burger fast food chain. Her mom has her doing things for the chain that takes a lot of her time as she struggles to keep doing her homework and also is on the swim team.
Jack is a thorn in Pepper's side. His family owns a family restaurant and he is also in the shadow of his twin brother. Then his families grilled cheese sandwich recipe is stolen and Pepper is the one tweeting about it. Their war turns into a twitter war and they make a deal.
Jack also has made an app for the kids in school to use but the school forbids anyone to use it.
As Pepper and Jack keep getting to know each other I enjoyed their banter back and forth. I did not like Pepper's mom and her always leaving Pepper home alone and thinking the business is more important than her daughter.
The other thing that really irritated me is how a school can step in and say no one can use the app or you get suspended. That is up to parents and not for a school to say a teen can use an app.
I received this ARC from ST. Martin 's and NetGalley.

4.5/5

Tweet Cute is a perfect way to start off the new year! With fun characters, hilarious dialogue and fantastic messages about how important communication and mental health is, Emma Lord is setting the bar for 2020 YA Contemporary. Casey McQuiston took 2019 with Red, White and Royal Blue. If Tweet Cute doesnt sweep 2020 there is no justice in the world.

It all starts with a stolen recipe. Pepper and Jack are heading the flame war for their families company Twitter feed. Memes are made. Shots are fired. It becomes a viral sensation. People are even shipping the duo without knowing who they are. Not that THAT doesn't make things awkward.
Neither are aware that the other is involved. There even sorta friends..maybe more? Bit by bit they start piecing things together. Misunderstandings, betrayal, and old truths come to the surface. At first it was fun, now its more heartache then its worth. What makes it worse is that it's not just their lives being affected anymore, it could cause more trouble for their families businesses too.

The narrative of Tweet Cute is perfect for modern times. Its so easy to make a comment without any regard to the damage it can cause. If you're tucked away behind a screen, you can't get hurt right? Wrong. Its not just the digital aspect. Lord gives us the insight into two very different family dynamics.
Pepper with a split family, work-a-holic mom, relatively close sibling and father. She's stressed from school things and being expected to take care of the companies twitter feed even though there is an assistant whose supposed to do that, all while trying to figure her own life out.

Jacks family is incredible close (well he and his twin have a love/love to throttle relationship). He works hard but sometimes it seems like thats not enough. He is expected to take over the family deli which he loves but hates the idea that he gets no choice in the matter. Its always been expected.

The flow and timing of the story was fantastic. The dialogue could get a but juvenile but that was mostly during the flame wars so its to be a bit expected I think. It's cheesy, its fluffy and so much fun. There's quite a few pop culture references in this as well. Don't get me started on the recipes! There are so many in here I want to make its not even funny. If Emma puts out a recipe book to go with this someone please tag me cause I need it. That aside, I highly recommend picking up a copy. This was a lot of fun.

Thank you Emma, Meghan, the team at St. Martins Press/Wednesday Books &NetGalley for allowing me an Arc and the opportunity to be a part of the blog tour!

What a fun Young Adult Romance! It's been awhile since I've read YA and this was so light and refreshing and fun. The book grabs you right from the beginning and the characters are so likable. The book is full of yummy food (cake, grilled cheese....) that it WILL make you want all the comfort food while or after reading it. The fact that the main characters are named Pepper and Jack is just too punny--and I LOVE puns! The book is a bit cheesy, but that's the point--it's cheesy and fun and makes you laugh and forget about real life for a bit. I adored Pepper as a character--she was so snarky and funny. Jack was a fun character too. This was a great debut novel from Emma Lord! If you love YA, this is a book not to miss!

Sometimes a book comes along just at the right time. Tweet Cute definitely warmed my cold soul this winter break and made me feel all toasty (pun intended) This debut novel from New Yorker Emma Lord mixes well developed characters with an intriguing but fun plot.
Jack's parents run a little Deli in New York and would like him to take over the family business, however, his passion lies with technology as he wants to work with apps. He's managed to create an anonymous messaging site for students at his school where people are only known by their animal-themed usernames. The Weazel app allows group messaging in the main chat room, but if two users choose to chat privately then they can, but the app will reveal their real identities to each other at a random point in their conversations (could be an hour, could be a week)
Pepper now lives in New York having moved from Nashville. She's a bit of a perfectionist who works hard at school and gets good grades, despite not knowing what she wants to do at College or if she even wants to go. She is competitive, and head of the swim team, as well as being expected to assist with the social media of her parent's growing fast-food chain, Big League Burger. This is because Pepper has a knack and the wit for Twitter. If you're up to date on your memes then you'll appreciate her humour!
So of course with any good story, our two protagonists paths cross, but as this is 2020, the meet-cute and the drama originally begins on the internet. Over a grilled cheese of all things. Big League Burger's latest menu offering is grilled cheese just like Grandma used to make. The Grandma in question being Jack's Grandma - cue the drama! The pair begin to defend their families' business over the battle ground of Twitter.
The story is told from the point of view of both Pepper and Jack, depending on the chapter. The reader gets an insight into the family life of the two, such as Jack's more popular twin, Ethan, and the up and down relationship between Pepper and her mother. The Pepper and Jack their schoolmates see are not always the same Pepper and Jack the reader sees when the characters are at home. It deals with teens who are thinking about their directions and their future, and I believe the book handles these issues quite well, so this is a good read for those in their final year of school.
I'm not a big reader of YA Romance but I have a feeling Tweet Cute will be a hit for fans of the genre and casual readers. This is because it's uplifting and cheesy, but it is relevant and current. I found it to be quite a funny novel and it makes lots of references to popular internet culture, twitter, memes, and GIFs. My only criticism is perhaps a very cynical person could pick apart the plot and find holes, but I got the impression this story is about the bigger picture and it's meant to be enjoyable and light-hearted, so I was swayed. I think if Emma Lord was to write any other books, I'd definitely be interested in reading them because she has made my return to YA Romance a great one.
To wrap up, a mention has to go to the food. Food is such a big theme in Tweet Cute. It will make you hungry, mostly for baked goods and grilled cheese sandwiches. As well as the restaurant rivalry, Pepper and her sister both run a bakery blog, so there are plenty of references to delicious cakes and snacks, and many, many puns. I did say it was cheesy!

Can we talk about how completely adorable and amazing this book is??

I came into this book from a reading slump, not very excited about it or reading in general, and not expecting much from it beyond an entertaining rom-com. What I didn’t expect was for this book to grab me by the collar, spin me around until I was dizzy and couldn’t bear to put it down, pull me out of my reading slump, and kick me out the other side wondering how I ever could have doubted it.

The story follows two POVs: Pepper Evans and Jack Campbell. Pepper is an uptight, straight A’s student with Ivy League dreams, the daughter of a successful fast food empire. Jack is the class clown and twin brother of the most popular boy in school, whose family owns a small but popular deli. The two already don’t get along. Things only get worse when they get into a Twitter war through their respective company accounts over a grilled cheese recipe.

In many ways, this is a classic rom-com with all of the wonderful and wacky tropes that come along with this type of story: hilarious miscommunication and misunderstandings, convenient coincidences, witty and flirtatious banter. (SO much banter.) Pepper and Jack were just fun to read about; every scene they had together put a smile on my face. Plus, you know how I love a cheesy (hah) food pun, and this book delivered.

But the book also strikes the perfect balance between silly rom-com and genuinely impactful coming-of-age story. Pepper and Jack aren’t just flat snark machines; they’re complex, fascinating characters who deal with some heavy issues like family expectations, complex sibling and parent dynamics, and the pressures of growing up. The book portrays the realities of the stress placed on teens to do so many different things at once: succeed in school, do a million extracurriculars, have a social life, and maintain an online presence.

I loved how Emma Lord dealt with these issues, not just through the main characters, but through side characters like Pepper’s main academic rival, Pooja. It’s an important thing for kids to read about, that your entire life isn’t determined by what you do or don’t accomplish in high school, and that the education system pitting kids against each other is messed up. I wish this was a book I’d had when I was a teen.

If you’re a fan of rom-coms like You’ve Got Mail, YA contemporaries that are both silly and thought-provoking, banter, puns, and delicious-sounding food (please Emma Lord drop the recipe for Monster Cake), then do not miss this book. I had a blast while reading it. There were several times that I was so invested that I had to remind myself that the stakes were just two kids getting together, nothing life or death. It would get physical reactions out of me: I held my breath during tense scenes, hugged my knees to my chest and squealed during cute scenes, and once, shook my fist in the air like a cartoon villain when something went wrong. (I’m just glad no one was in the room with me when it happened.)

This book is definitely making the list among some of my favorite YA contemporaries. Adorable, timely, and entertaining from start to finish, it was exactly what I needed in my life. You’re probably not going to get me to shut up about it for a long time.

I thought this was a solid debut from Emma Lord. It was cute and fluffy, which I didn't mind since I love reading that kind of fanfiction. But I didn't find it particularly interesting.

Tweet Cute is a refreshing romantic comedy laid on the foundation of social media, especially the 24o characters-restricted tweets, where two young adults that are passionate about their family's business rage a war against the other based on whose grilled sandwich is originally best. Familial expectations and expectant friendships are sprinkled with humor and love. This lives up to the title but, at the same time, gives so much more; especially emotions that make you shout 'kiss, kiss, kiss' and delicious baking shenanigans that make you shout 'yum, yum, yum'!

I had to sacrifice my sleep to finish reading this but there's no regret because the cuteness was so much and I was shipping Pepper and Jack so hard, I needed to find out what would unravel with every chapter. It has twitter wars, anonymous identities on conversational apps, growing close to someone you didn't expect you would like that much, and loads of tasty baked goods!

Okay, Wow. Thank you NetGalley and Wednesday Books for the gifted eARC!

A modern day YA You've Got Mail? Yes. Please. This book was a DELIGHT. The banter, the enemies to friends to lovers, the friendships, and the family. I enjoyed it all.

This was an easy, fun read that made me smile and laugh. I really loved Pepper and Jack (PepperJack-swoon) and their feud-turned-friendship.

Also, this book made me SO HUNGRY. Anyone else craving a grilled cheese?

So many good books this year! I received this ARC from NetGalley in exchange for an honest review. I loved every bit of this book! Everything about it was cute. The tweets, the cooking, the restaurants... everything! I always love a good, clean teenage romance!