3.5 stars
In Tweet Cute, we meet Pepper and Jack, high school seniors at a private school. Pepper's divorced parents own a big burger chain called Big League Burger. Jack's parents own a small local deli called Girl Cheesing. When a Twitter war breaks out between Big League Burger and Girl Cheesing the two unknowingly are at war with each other.

Pepper feels a lot of pressure being swim team captain, an A student, college anxieties, and parent pressure. Though she has a lot on her plate, her mother continues to have her in control of the tweets.
Jack is the younger identical twin to Ethan by eleven minutes. He feels like the "other" twin and that Ethan is the golden boy. He feels like his parents think he is the responsible one who will take over the deli and that isn't exactly what Jack wants.
I loved the dual chapters between Pepper and Jack. His chapters I enjoyed more as he had some great exchanges with his twin.
My only real complaint with this book is that I felt like the Twitter war between the two took over the story. It got old really fast. Cut some of that out, make it a shorter book and it would have been four stars.

Thank you to Wednesday Books and NetGalley for a digital arc in exchange for my honest review.

This book is so cute! It's about Jack and Pepper and a feud on twitter they become involved in. This book was entertaining, and enthralled me from the first pages. I read this almost in one sitting. It was quirky, funny, and the characters were fun to read about. Overall, I would give this a 4.5/5 stars. There were some parts that seemed irrelevant to the storyline, but they didn't take up so much that the plot got bogged down. I enjoyed this story so much.

4.5 stars from me because this is the cutest, wittiest, most fun story I’ve read in awhile. Debut author and former Bustle employee, Emma Lord, knows the Twitterverse and modern landscape in which she writes and it shines brightly. On top of being deeply invested in this story, I think I have an extra appreciation for this because I work in social media, and love all the talk of brands, campaigns, PR moves on social, etc. Which brings us to our characters...

Jack and Pepper are classmates whose families own popular, competing restaurants in NYC. One day, a Twitter feud breaks out between the twos business leaving Jack & Pepper unknowingly dueling it out in a battle of wits and memes from their respective brand pages. What happens when they find out who is on the other side of the tweet war? And what about all of those feelings they’ve developed for each other IRL? Tweet Cute masterfully tells the story of growing up in the modern world and finding yourself, and your people along the way.

While this is labeled “romance” and certainly is at times, I would say that the romance aspect is a slow burn and actually isn’t what made me love this novel. I loved it for it’s sweet, sweet storyline that tied in everything millennials & gen Zers deal with on a daily basis (social media, viral posts, etc.) with its witty quips, fun characters and so much more. Jack, Pepper, and all of their respective family members and friends are characters I can totally see living in a TV series someday, that’s how much fun they are.

If you’re looking for a breezy, lighthearted, adorable story to lose yourself in this year, add Tweet Cute to your TBR, now!

This review is posted on Goodreads at https://www.goodreads.com/review/show/3114135998
and will be posted on my social media channels as well as Amazon on the pub date.

***Thank you to Netgalley and the publisher for giving me a free ARC in exchange for an honest review!***
This book was a whirlwind in all the best ways. At first, I was a little worried because it seemed like there were a LOT of plots and it was just going to seem like a hectic/chaotic mess. But it ended up being SO much fun. Combines social media and a full on Twitter war with a cute and sweet YA romance.
There were definitely quite a few typos, but it’s an ARC, so I expect they’ll be fixed for the published version. :)
I had pretty high hopes going into this one, and I have to say this book did a great job!

You might know the story but that target audience- the YA crowd-might not! Pepper and Jack are friends and classmates but they don't know that they're engaged in a war on Twitter. Their parents run rival food businesses. In this iteration, Pepper's family has a big chain of restaurants and Jack's owns a small but beloved deli. The back and forth via tweets is funny- not mean spirited as so many twitter wars are. Thanks to Netgalley for the ARC. Nice characters (their families are also a hoot) made this a good read.

This book is like going to your favorite ice cream shop and getting unlimited toppings - it's very sweet. Tweet Cute is a fun hybrid of You've Got Mail and Cinderella that hits the sweet spot of will-they-won't-they story tropes. It's got everything going for it - organic, sparky romance, an interesting plot, and a great set of driven characters. There is one thing you should be prepared for when you read this book: intense cravings for a warm grilled cheese.

This book was unpredictable - I thought I had the entire plot figured out: the two main characters would hide behind their anonymous twitter identities until the very end of the book when they would be revealed - but that's not what happened. Instead, the book took the story in a more interesting direction and was all the more refreshing for it. One of my few complaints about this novel is the pacing - it started out at a good speed, but in the middle it lost the thread and slowed down. It felt a bit repetitive and like the middle section could have been trimmed down significantly without losing any plot integrity.

I can honestly say I've never read a book that had a meet cute via two corporate Twitter accounts that are having an online feud. That being said, I was pretty concerned about how that would translate to a book - even in real life a lot corporate twitter accounts try to emulate the Wendy's Twitter account sass and tone. Luckily, Emma Lord really crushed the overall tone, language, and memes that the two accounts used. It was easy to believe that these two Twitter accounts could exist in real life and go as viral as the Wendy's Twitter account did.

Pepper is a character that successfully add depth to the perfect student trope. She's not just a perfect student (who is top of her class, captain of the swim team, and runs a baking blog) - she's realistic and has flaws, and was actively cracking under the pressure of her mother's expectations. Jack, on the other hand, was struggling to escape his twin's shadow and was also struggling to manage his parent's assumptions that he will continue to manager their family deli after he graduates. Their chemistry was great from the beginning, but it took an interesting journey as their digital rivalry grew to controllable heights. The dynamic that this online fight between the Twitter accounts they each managed for their family's companies was really fascinating and unique. It started off as a legitimate rivalry, but end up becoming an emotional burden to upkeep on both of them. Also, the inclusion of the anonymous messaging app really helped to further spice up their friendship and relationship. 

While it has it's flaws, Tweet Cute is one of those YA books that once you're done reading it you'll immediately Google if Netflix is making an adaptation of it (not yet that I've found). Personally, I can't wait to read whatever Emma Lord writes next - I'm sure it will be as cute and charming as this book. Give this book a read if you love cute books or are looking for a YA contemporary with an original core idea. 4/5

Unfortunately I couldn’t finish this book. I had a difficult time connecting with the characters and couldn’t keep reading. I appreciate the opportunity to read it and review it.

Tweet Cute is a YA contemporary romance that had a lot of potential for me, but I think it just suffered from doing a little too much. This story is about Jack and Pepper. They get in a twitter war behind their respective family's restaurant usernames. They don't initially know who they're at war with, but they go to the same school. I'm intrigued. Jack develops this app and everyone that goes to the school is on it and anonymous. Jack and Pepper are talking, but they don't know it. I'm intrigued. Put the two together and... why? Some parts were really cute and I actually did like the writing - I would pick up another book from this author if the premise appealed to me.

Tweet Cute follows the complicated and stressful lives of two fellow NYC teenagers who attend the same prestigious prep school. Both Pepper and Jack consider themselves outsiders and misfits in different ways amongst their respective families and peers -- leading to the ensuing Twitter war of snarky memes and sarcastic messages the two find themselves embroiled in.

Pepper's family owns Big League Burger, once a local Nashville family restaurant that exploded into one of the largest burger chains. BLB is accused of stealing a grilled cheese recipe from Jack's family's deli. After a corporate marketing campaign begins, Jack starts an online feud with Pepper, unbeknownst to either of them, with one accusatory tweet that goes viral. Will the same sparks that are flying in each 140 character message translate to the real world once everything is revealed?

Emma Lord completely exceeded my expectations. While hate-to-love is not my favorite trope, I love a good disdain to love story, and this novel knocked it out of the park. The use of social media within the narrative was refreshing compared to a lot of teen focused books these days. Lord was able to capture teen vernacular without sounding awkward and out of place. Thankfully, the story isn't overwhelmingly focused on Tweets so the plot could develop around it instead of being overtaken.

The personalities and chemistry between the leads were well written. Watching these two deal with their personal insecurities while juggling family, school, social life and college admissions was enjoyable, and I found myself rooting for the pair pretty early on. I definitely recommend this book to contemporary romance readers who are looking for a modern twist on an old tale.

This book was well super cute! I loved Pepper and how she had this quiet witty side not know at school and jack was the class clown but made a secret app so his classmates could be friends. I just loved it ❤️

You get a feel for the school, the two families, the friends, and the main characters! It’s smart, funny, witty, cute, and made me so hungry! This is such a good YA book, all ages will enjoy it. Just kissing for those wondering about steam!

For a debut - Emma Lord- knocks this out of the park! If you love twitter or social media in any format you will enjoy that side of the book- its one of my favorite platforms because of things that happen in this book. The romance is just part of it- that take the YA style but had a true real life feel for it.

Thank you to the publisher and NetGalley for providing me an advance copy in exchange for this review!

This book was a breathe of fresh air. I throughly enjoyed reading Pepper and Jack's story especially when they went to twitter war! If you are a fan of contemporary YA/teen filled with romance, family drama and humour then this book is definitely for you.

Such a fun and original concept. I love when big brand social media accounts banter online. It’s always really fun to watch.

This was such a fun romance novel, but it was really cliche and predictable too. I loved the original concept when it came to the twitter banter and the food aspect, but the twists were too predictable for me to absolutely adore the story.

I wish I had loved this more, but it was just a bit average. I had a fun reading experience though, and I know lots of people are going to enjoy the dynamic of this story.

Meet Jack—heir to a neighborhood deli with all of his grandmother’s treasured recipes, the less popular twin, secret app developer. Meet Pepper—NY transplant, daughter of a growing fast food chain owner, dessert genius. These two get caught up in a full-on Twitter feud over grilled cheese, but ends up blossoming into a friendly rivalry, viral internet sensations... and perhaps even more?

There were so many nooks and crannies to this story, and in summation, it was CUTE. I loved seeing the growth and realization Jack and Pepper each had respectively, and the simultaneous fondness they had for each other. The pressure to perform, to be perfect are all so familiar, but what their story conveys (more than anything) is passion. This was a great YA to kick off 2020!

Wednesday Books
Pub Date: January 21. 2020
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Thank you to Wednesday Books and NetGalley for my copy of this fun, witty, updated YA version of You’ve Got Mail.
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Summary from the book: Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
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Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
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My Thoughts: For someone who doesn’t read much YA, I enjoyed this YA romcom so much! I’m the aunt of two nephews. I enjoy talking to them about what they care about, their lives, hopes and fears. Pepper and Jack narrate the story of their Twitter war to help out their parents and their competing businesses. The homage to You’ve Got Mail is all there, from the NYC setting (love!) to the big, bad chain restaurant vs the little family deli that’s struggling to survive. The heart of the story is the two main characters and their friendship that grows, their relationship with their parents and siblings. It’s not all silliness and Twitter memes. I found it to be a wonderful escape for me while a navigated a very difficult time in my life. 4 grilled-cheese sandwiches🥪/5!

Emma Lord's debut novel, Tweet Cute, is a remarkable YA novel. It's charming, sweet and so very funny.....It is also....dare I say it? It's CUTE.

I love how Emma Lord incorporates teen social issues. The characters - as most teens do - are trying to live up to their parent's expectations. They do not quite realize that it is OK to be who they are yet. They are unsure how to fully express themselves to their family and peers. They are basically living their best awkward teenage life.

Pepper and Jack (ship name: PepperJack) are adorable from the get-go. I love that their relationship is not insta-love (authors take note - there is a little too much insta-love out there). Pepper and Jack slowly build a friendship first and then become more.

The Twitter war between Big League's Burger and Girl Cheesing provides some awesome comedic relief. Social media can be such a daunting beast for any age. It is great seeing the two teens take it on.

Recommendation: A dynamic read. Readers looking for a funny, teenage rom-com will not be disappointed.

This book was so cute! I really adored the premise from the get-go, and seeing over-achieving Pepper struggle with her senior year and all of her aspirations really hit home. I enjoy YA contemporaries that are overall hopeful and positive with real-life issues that the characters work through, and this one was great for that!

This was disgustingly cute, I loved it! With main characters Pepper and Jack essentially fighting over a grilled cheese recipe, this book was full of good puns and laugh out loud moments. I think this was really great because it is definitely PG enough for a younger teen to read, but isn't written immaturely so definitely has wide appeal age-bracket wise. Would recommend for anyone looking for a really fun, happy read. Also, I would kill for an adult continuation of this story - give me Pepper and Jack in college!

There are many moments in a year where it is essential to read a sappy, light-hearted rom-com. For me, one of these moments was at the very beginning of 2020. After ending the year with a dramatic series of novels, I felt the need to branch out and have a giggle, and Tweet Cute met those needs.

Pepper and Jack go to the same school; however, little do they know that their worlds are about to collide after Big League Burger, Pepper’s family food chain steals a grilled cheese recipe from Jack’s family deli, Girl Cheesing. A Twitter war ensues, and both teens will defend their families until the end; but who will win?

Behind the scenes, Pepper and Jack are struggling to know what their future holds. Pepper’s family is falling apart after BLB became a chain. Her only solace is in the kitchen, where she and her sister, Paige, create the most scrumptious creations the world has ever tasted, and through confiding in a mysterious penpal whose identity has yet to be revealed.

On the other side of town, Jack believes that his destiny is to remain where he’s always lived and run the family business, while his twin brother is free to have whatever life he chooses. However, despite feeling trapped, Jack doesn’t hesitate to defend his family when he sees the tweet announcing BLB's newest grilled cheese addition. Life is about to get a hell of a lot more complicated, and Jack’s once fated future might be about to change.

Tweet Cute was, in lack of a better word, cute. I enjoyed the story, and my mouth watered at every mention of food (recipes please!!), but, though it was an addictive read, I didn’t fall in love. I found the writing a little difficult and oddly arranged, and the puns were never-ending. It was a good pick-me-up book, and I did enjoy it, but it was predictable, and a recycled story of what has already been written just made more modern. I do congratulate Emma Lord on her debut novel and hope that she will publish more books in the future as I am sure she will reach a large audience!

~ A special thanks to NetGalley, and the publisher, for providing me with the digital copy of this book in exchange for my honest review. ~

There is no other way to describe this book other than CUTE.

It was an incredibly cute Young Adult book that was so enjoyable to read. The characters were fully fleshed out and likeable - which is very important to me in a great book!

Tweet Cute reminded me of the movie A Cinderella Story meets a lighter version of Romeo and Juliet, but all with social media.

Even though I knew what was going to happen, it still kept me turning the pages because of how endearing the story is. The writing was fabulous which kept it to be a light and easy read.

The only difficult thing was that since it is meant for the YA audience, there were some terms that I had to go to Urban Dictionary to find. But other than that, the memes it referenced were relevant and funny! If you aren't too keen on tweeting/social media or pop culture references, you will miss some of the jokes but you can still keep up.

Great book - definitely recommend!

Thank you to Net Galley and Wednesday Books for the advanced copy of this book in exchange for an honest review.

This book was adorable! The characters are relatable and a lot of fun to read. I feel that the ending could have been wrapped up a bit more quickly, but otherwise this was an enjoyable read.