Posted to Goodreads: Pepper wants to be perfect. She does whatever it takes to be the best. She is the star of the swim team and a straight A student. Her family owns the soon-to-be international Big League Burgers company and she takes her role in the business very seriously. Jack is the class clown and is trying to figure out his place in the world. He is not perfect like his twin brother but he knows there is more waiting for him then his family's deli. In person, Pepper and Jack are school acquaintances who border on frenemies but Twitter they are the people behind their families social media accounts who have just started a war of words. There's just one problem as they interact in real life the begin to develop feelings for each other that will complicate every aspect of their relationship.

This was just a really cute romcom of a book that delved a little deeper. Lord took the cute concept of a Twitter war and used it to examine familial pressures. Pepper and Jack's issues with their families felt relatable and believable. The book was fast paced and filled with adorable moments that make it perfect for anyone looking for a quick fun read.

An adorable romcom that hit all the right notes for me as far as characters, humor, and pacing. I'm not usually a contemporary teen romance reader, but I couldn't put Tweet Cute down. Highly recommended!

"I really need to get my daughter a copy of this book."


"I know a ton of my students would love reading this."



These were the thoughts that I had on repeat once I got about a third of the way into the novel and could tell that my enjoyment was going to endure through the duration of the reading. Tweet Cute was very cute with more complexity than I think the name led me to believe. Don't get me wrong--it's sweet and funny and adorable, just like Jack and Pepper, but it also delved into the pressures students feel from school and family and social media and even their friends. I enjoyed how the journeys of our main characters paralleled each other in many aspects and how she resolved the conflicts that arose because of one less than thoughtful tweet and the exchanges that followed. By the end, I was happy with where each of these characters ended up and found myself wishing I could peep in on them one more time, just to see how they were doing.



This was definitely not an angsty teen drama; Tweet Cute was clever and layered and sweet and the perfect addition to my classroom library.

Thank you to NetGalley for the ARC of this book. Tweet Cute is a super cute, super sweet YA romance.
Pepper and Jack (I mean, how cute! #pepperjack) are two high school seniors that are dealing with, not only the pressures of attending an elite high school, but they have the added pressure of their family's businesses. Jack's family owes a family oriented deli and Pepper's family is the owner of a big corporate burger joint. Unbeknownst to Jack and Pepper, they find themselves in a twitter war relating to their family businesses.
This story takes on several themes and I found myself rooting for both Pepper and Jack to find their voice in their family dynamic and of course, I wanted them to find one another along the way, I love that this book focuses on social media, it's so relevant for tweens today. I really liked this one! I would definitely recommend this book to teen readers!

Tweet Cute by Emma Lord
⭐️⭐️⭐️⭐️
Pub date: 1/21/20
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Pepper is a type A over-achiever determined to succeed in her competitive private high school. Jack flies under the radar, forever in his very popular twin’s shadow. Both Pepper and Jack secretly run the twitter feeds of their family’s respective restaurants. When Jack’s family deli accuses Pepper’s family’s massive burger chain of ripping off their famous grilled cheese, a Twitter war ensues. While Pepper and Jack fight each other anonymously via social media, they get to know each other through swim team duties and through an anonymous texting app. Pepper and Jack have no idea who each other truly are, creating an inevitable true Romeo and Juliet-meets-grilled cheese situation.
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This book was SO CUTE. I have had this one through @netgalley for a few months now, and I almost considered skipping it... YA is not usually my thing and I was looking for a meatier read. I’m so glad I gave this one a chance because it was a light and quick palate cleanser. The characters were likable and spoke like actual teenagers, which I always appreciate in YA. The plot was cheesy and predictable, but it honestly didn’t take away from my enjoyment of the story. I was rooting for Pepper and Jack! This book also had me drooling for a grilled cheese, so all my fellow friends on a diet, trigger warning 😅 Thank you @wednesdaybooks and @netgalley for my advanced readers copy! Tweet Cute is available on 1/21/2020.

This book was so cute & witty! I was sucked in from page 1. Pepper, our heroine, is Twitter witty and striving to be top student at school. Jack, our hero, is goofy and a twin. These two do NOT get along usually. Jack loves teasing and provoking Pepper whenever the opportunity arises! Once Pepper’s mothers burger business tweets about a new grilled cheese, all tweet hell breaks loose! Jack is upset the burger chain copied his grandmothers grilled cheese recipe, so he begins the tweet war between his families deli & the burger chain. Pepper & Jack start to become more of friends in person before they discover each one is part of this tweet war! They decided to keep tweets and friendship separate. Watching these two banter & grow into friends to a cute HEA was fantastic! There’s was also a side where the two were taking to secret ppl via a school app! I highly recommend this book! It won’t disappoint! Just adorable!

This story was so ADORABLE!! It really reminded me of You've Got Mail for a new generation. The story flowed wonderfully and the ending was perfect! I loved how the romance was a slow burn and the story had so much yummy food. I'm still holding out hope that they add all the recipes to the end of the finished copy as my eARC didn't have any of them (I totally cried).

The story itself was pretty easy to follow and I can't wait for another one by this author. It was full of sassy comebacks and so much humor that I just couldn't put it down!! So just know that once you start this one you won't be stopping until the last page.

The rival of the Grilled Cheese was perfect it really showed you how fast a spat on Twitter or really any social media could get out of hand very quickly. I felt so sorry for these kids or at least for Pepper because he mom just couldn't hire someone who knew how to use social media correctly and was totally relying on her teenage daughter to deal with a corporate account. Although it did feel very believable.

Overall, I would love a movie out of this one. I really do think that those who loved You've Got Mail would die hard love this one!! It was cute, sweet, and so funny! Just make sure to have some sweets around because your gonna need them!


Go Into This One Knowing: No Love Triangle, No Cliffhanger, Slow Burn Romance

I loved this book more than I thought I would. I've read books before where social media was a big part of the plot and it just turned out cheesy and incredibly ridiculous. Lord knew what she was doing though! Everything just fit so well.

The characters were fantastic and you really connected with the struggles they faced and cheered for them when they succeeded. Pepper moved to New York from Nashville after her parents divorced and she had to deal with a new city as well as a new school. Her experiences in her freshman year of high school put her on a certain path and now, during senior year, those views she had are slowly changing. She gets to show her true self to her classmates and makes life long friends.

Jack has different struggles. He has a twin brother, Ethan, who is incredibly popular at school and Jack feels second best. He feels like the spare child his parents just happened to get and even at home, Ethan is "the golden child."

I really enjoyed seeing Pepper and Jack interact. I loved that we got both of their POVs in the book as well because we got such intimate access to their thoughts and feelings. They meshed so well together and I really enjoyed their story. They both had hidden ambitions and we got to see them realize what they are really passionate about. We also got to see some high school drama play out in such a tasteful way.

I also enjoyed the side characters. Sometimes side characters can get lost in the mix and be bland, but Lord did them justice (other than maybe Paul, Jack's bff). If Lord ever visits this world again, i would really love her to write about Ethan when he's in college and dealing with his romantic relationship.

I read this book in a single sitting. It was incredibly cute and I think a lot of people will be able to identify with both of the main characters.

3.5 stars
In Tweet Cute, we meet Pepper and Jack, high school seniors at a private school. Pepper's divorced parents own a big burger chain called Big League Burger. Jack's parents own a small local deli called Girl Cheesing. When a Twitter war breaks out between Big League Burger and Girl Cheesing the two unknowingly are at war with each other.

Pepper feels a lot of pressure being swim team captain, an A student, college anxieties, and parent pressure. Though she has a lot on her plate, her mother continues to have her in control of the tweets.
Jack is the younger identical twin to Ethan by eleven minutes. He feels like the "other" twin and that Ethan is the golden boy. He feels like his parents think he is the responsible one who will take over the deli and that isn't exactly what Jack wants.
I loved the dual chapters between Pepper and Jack. His chapters I enjoyed more as he had some great exchanges with his twin.
My only real complaint with this book is that I felt like the Twitter war between the two took over the story. It got old really fast. Cut some of that out, make it a shorter book and it would have been four stars.

Thank you to Wednesday Books and NetGalley for a digital arc in exchange for my honest review.

This book is so cute! It's about Jack and Pepper and a feud on twitter they become involved in. This book was entertaining, and enthralled me from the first pages. I read this almost in one sitting. It was quirky, funny, and the characters were fun to read about. Overall, I would give this a 4.5/5 stars. There were some parts that seemed irrelevant to the storyline, but they didn't take up so much that the plot got bogged down. I enjoyed this story so much.

4.5 stars from me because this is the cutest, wittiest, most fun story I’ve read in awhile. Debut author and former Bustle employee, Emma Lord, knows the Twitterverse and modern landscape in which she writes and it shines brightly. On top of being deeply invested in this story, I think I have an extra appreciation for this because I work in social media, and love all the talk of brands, campaigns, PR moves on social, etc. Which brings us to our characters...

Jack and Pepper are classmates whose families own popular, competing restaurants in NYC. One day, a Twitter feud breaks out between the twos business leaving Jack & Pepper unknowingly dueling it out in a battle of wits and memes from their respective brand pages. What happens when they find out who is on the other side of the tweet war? And what about all of those feelings they’ve developed for each other IRL? Tweet Cute masterfully tells the story of growing up in the modern world and finding yourself, and your people along the way.

While this is labeled “romance” and certainly is at times, I would say that the romance aspect is a slow burn and actually isn’t what made me love this novel. I loved it for it’s sweet, sweet storyline that tied in everything millennials & gen Zers deal with on a daily basis (social media, viral posts, etc.) with its witty quips, fun characters and so much more. Jack, Pepper, and all of their respective family members and friends are characters I can totally see living in a TV series someday, that’s how much fun they are.

If you’re looking for a breezy, lighthearted, adorable story to lose yourself in this year, add Tweet Cute to your TBR, now!

This review is posted on Goodreads at https://www.goodreads.com/review/show/3114135998
and will be posted on my social media channels as well as Amazon on the pub date.

***Thank you to Netgalley and the publisher for giving me a free ARC in exchange for an honest review!***
This book was a whirlwind in all the best ways. At first, I was a little worried because it seemed like there were a LOT of plots and it was just going to seem like a hectic/chaotic mess. But it ended up being SO much fun. Combines social media and a full on Twitter war with a cute and sweet YA romance.
There were definitely quite a few typos, but it’s an ARC, so I expect they’ll be fixed for the published version. :)
I had pretty high hopes going into this one, and I have to say this book did a great job!

You might know the story but that target audience- the YA crowd-might not! Pepper and Jack are friends and classmates but they don't know that they're engaged in a war on Twitter. Their parents run rival food businesses. In this iteration, Pepper's family has a big chain of restaurants and Jack's owns a small but beloved deli. The back and forth via tweets is funny- not mean spirited as so many twitter wars are. Thanks to Netgalley for the ARC. Nice characters (their families are also a hoot) made this a good read.

This book is like going to your favorite ice cream shop and getting unlimited toppings - it's very sweet. Tweet Cute is a fun hybrid of You've Got Mail and Cinderella that hits the sweet spot of will-they-won't-they story tropes. It's got everything going for it - organic, sparky romance, an interesting plot, and a great set of driven characters. There is one thing you should be prepared for when you read this book: intense cravings for a warm grilled cheese.

This book was unpredictable - I thought I had the entire plot figured out: the two main characters would hide behind their anonymous twitter identities until the very end of the book when they would be revealed - but that's not what happened. Instead, the book took the story in a more interesting direction and was all the more refreshing for it. One of my few complaints about this novel is the pacing - it started out at a good speed, but in the middle it lost the thread and slowed down. It felt a bit repetitive and like the middle section could have been trimmed down significantly without losing any plot integrity.

I can honestly say I've never read a book that had a meet cute via two corporate Twitter accounts that are having an online feud. That being said, I was pretty concerned about how that would translate to a book - even in real life a lot corporate twitter accounts try to emulate the Wendy's Twitter account sass and tone. Luckily, Emma Lord really crushed the overall tone, language, and memes that the two accounts used. It was easy to believe that these two Twitter accounts could exist in real life and go as viral as the Wendy's Twitter account did.

Pepper is a character that successfully add depth to the perfect student trope. She's not just a perfect student (who is top of her class, captain of the swim team, and runs a baking blog) - she's realistic and has flaws, and was actively cracking under the pressure of her mother's expectations. Jack, on the other hand, was struggling to escape his twin's shadow and was also struggling to manage his parent's assumptions that he will continue to manager their family deli after he graduates. Their chemistry was great from the beginning, but it took an interesting journey as their digital rivalry grew to controllable heights. The dynamic that this online fight between the Twitter accounts they each managed for their family's companies was really fascinating and unique. It started off as a legitimate rivalry, but end up becoming an emotional burden to upkeep on both of them. Also, the inclusion of the anonymous messaging app really helped to further spice up their friendship and relationship. 

While it has it's flaws, Tweet Cute is one of those YA books that once you're done reading it you'll immediately Google if Netflix is making an adaptation of it (not yet that I've found). Personally, I can't wait to read whatever Emma Lord writes next - I'm sure it will be as cute and charming as this book. Give this book a read if you love cute books or are looking for a YA contemporary with an original core idea. 4/5

Unfortunately I couldn’t finish this book. I had a difficult time connecting with the characters and couldn’t keep reading. I appreciate the opportunity to read it and review it.

Tweet Cute is a YA contemporary romance that had a lot of potential for me, but I think it just suffered from doing a little too much. This story is about Jack and Pepper. They get in a twitter war behind their respective family's restaurant usernames. They don't initially know who they're at war with, but they go to the same school. I'm intrigued. Jack develops this app and everyone that goes to the school is on it and anonymous. Jack and Pepper are talking, but they don't know it. I'm intrigued. Put the two together and... why? Some parts were really cute and I actually did like the writing - I would pick up another book from this author if the premise appealed to me.

Tweet Cute follows the complicated and stressful lives of two fellow NYC teenagers who attend the same prestigious prep school. Both Pepper and Jack consider themselves outsiders and misfits in different ways amongst their respective families and peers -- leading to the ensuing Twitter war of snarky memes and sarcastic messages the two find themselves embroiled in.

Pepper's family owns Big League Burger, once a local Nashville family restaurant that exploded into one of the largest burger chains. BLB is accused of stealing a grilled cheese recipe from Jack's family's deli. After a corporate marketing campaign begins, Jack starts an online feud with Pepper, unbeknownst to either of them, with one accusatory tweet that goes viral. Will the same sparks that are flying in each 140 character message translate to the real world once everything is revealed?

Emma Lord completely exceeded my expectations. While hate-to-love is not my favorite trope, I love a good disdain to love story, and this novel knocked it out of the park. The use of social media within the narrative was refreshing compared to a lot of teen focused books these days. Lord was able to capture teen vernacular without sounding awkward and out of place. Thankfully, the story isn't overwhelmingly focused on Tweets so the plot could develop around it instead of being overtaken.

The personalities and chemistry between the leads were well written. Watching these two deal with their personal insecurities while juggling family, school, social life and college admissions was enjoyable, and I found myself rooting for the pair pretty early on. I definitely recommend this book to contemporary romance readers who are looking for a modern twist on an old tale.

This book was well super cute! I loved Pepper and how she had this quiet witty side not know at school and jack was the class clown but made a secret app so his classmates could be friends. I just loved it ❤️

You get a feel for the school, the two families, the friends, and the main characters! It’s smart, funny, witty, cute, and made me so hungry! This is such a good YA book, all ages will enjoy it. Just kissing for those wondering about steam!

For a debut - Emma Lord- knocks this out of the park! If you love twitter or social media in any format you will enjoy that side of the book- its one of my favorite platforms because of things that happen in this book. The romance is just part of it- that take the YA style but had a true real life feel for it.

Thank you to the publisher and NetGalley for providing me an advance copy in exchange for this review!

This book was a breathe of fresh air. I throughly enjoyed reading Pepper and Jack's story especially when they went to twitter war! If you are a fan of contemporary YA/teen filled with romance, family drama and humour then this book is definitely for you.

Such a fun and original concept. I love when big brand social media accounts banter online. It’s always really fun to watch.

This was such a fun romance novel, but it was really cliche and predictable too. I loved the original concept when it came to the twitter banter and the food aspect, but the twists were too predictable for me to absolutely adore the story.

I wish I had loved this more, but it was just a bit average. I had a fun reading experience though, and I know lots of people are going to enjoy the dynamic of this story.