arc provided by netgalley in exchange for an honest review

This book was everything cheesy that I wanted and more. It was adorable and heart-wrenching and full of delicious food and witty banter.

I knew this was a romance so I was expecting those aspects and the whole Twitter war thing but I didn’t expect the amount of depth we got from these characters throughout the story. We got to see them mature and grow and see their friendships and family relationships bloom and become stronger and it was beautiful to read it. I loved that we got to see their flaws and their parents flaws and how they worked them out and learned from them by the end of the book.

Plus, all the food descriptions and references were amazing and I want Monster Cake right now.


This was so much more than a cheesy romance book and I adored it!

4/5 ⭐️

This is a very cute and cheesy young adult contemporary novel.
First 40 % I was very invested but after that, I lost interest. I think that the pace of the story was a bit off.
Everything was..extra!! The Twitter war was after a while became boring.
I enjoyed family and friends bonds from both leading and side characters. For me, sisters and brother's relationship was the most beautiful and real part of the book.
Perfect light and adorable read for all the fans of the genre.

Extra tip; read-only when you have snacks and dessert nearby all that food talk will open your appetite!!

Thank you, to the publisher and NetGalley for the copy of the book in exchange for an honest review.

This was the CUTEST book ever! I loved it! It was very Romeo and Juliet, but it was definitely an original story. Pepper was smart and had Twitter comebacks for days. And Jack was super smart and funny. This was very entertaining and it had me hooked from the beginning. All of the characters in this book were awesome. And all of the conflicts were resolved by the end of the book which was great. This mentions so many good desserts and I really want some of that Monster Cake. #pepperjackforever :D

This was a fun read. Jack and Pepper were well-built characters, and the writing was compelling enough to keep attention. The Tweet feud was a bit childish for me, some of the comments seemed too ridiculous. Also the fact that they use the restaurant accounts to hate on each other seemed a but unrealistic, I don’t think a feud lime this would actually happen.
Either way, if you like YA and internet drama, I’m sure you’ll enjoy this book.

Pepper and Jack are classmates but who's family have a rival food chains that starts off because of a stolen grilled cheese recipe. This starts on all out Twitter war. This was definitely cute and funny. I enjoyed this read. I liked the main characters and the story line. Thank you St Martin's Press for an ARC of this book for an honest review.

Hollis’ 4.5 star review

So, before actually starting this book, I had a feeling this would be cute (and honestly that’s as high as my hopes were because I’ve been burned before!) but by 49% I knew I would love this. And I did. Side note, I know 49% doesn’t sound impressive considering it’s halfway through the book and most people can see the writing on the wall by that point, but this felt.. long. Not in a bad way, but this is a substantial romance read, so. I don’t know, I don’t know why I’m defending this point, regardless, I loved it, let’s move on!

This contemporary is chock full of all the best kind of tropes. Opposites attract, secret identities, business rivalry, slowburn, friends-to-more.. also, lots and lots of sassy tweets and memes.

Additionally, the author leaned into these tropes but made them better? I don’t know. If you’ve seen You’ve Got Mail, it’s pretty obvious how some of the events go down, and yet it felt less cheesy (hah!) and far more layered (with cheese?).

Pepper and Jack both have very real soul-searching to do, compounded by very real expectations, and obstacles, set in place by their parents. I’ll admit the area of the parentals is kind of where things got dragged down a bit for me, in particular I struggled with Pepper’s mom, but I do feel things are wrapped up nicely without it all feeling like a cop-out or too far fetched. It doesn’t mean I liked how things went down, but, I mean, there are underlying motivations that pushed everything in motion.

But back to Pepperjack. These two, I mean, wow. I loved how these two interacted from the very first page. It was such a gradual shift but it was so well done. The chemistry, everything, was just sweet and awkward and perfect. The banter sprinkled throughout, the humour infused in so many situations, even outside of the MCs, was so great. I laughed, nay, giggled, at so many spots. But it was the quiet moments, too, particularly between the two leads, was just.. special. You really felt their connection, their understanding of each other, and that more than anything made this book wonderful.

This was such a fantastic debut and I look forward to more people reading it the closer we get to release (it’s November, as I write this, lolz), and am so excited to see what Lord has for us next. I’ll definitely be first in line to get my hands on it.

I don’t think there was anything wrong with the book, maybe I just wasn’t in the right mood for it. It was funny and entertaining in places, but I also got bored easily and put it down multiple times. I also didn’t feel much of anything for the characters.

I think readers who love the YA contemporary romance genre will appreciate it a lot more than me.

Lovers of YA contemporary, this has got to be high on your list of anticipated reads for 2020. This book was amazing! I’m very picky about YA contemporary and Tweet Cute was right up my alley. It has romance (with an actually awesome love interest!), humour and soooo many delicious sounding food that I had to scrounge in my cupboards to quell the cravings while reading.

This book also deals with divorced parents in a unique way (they are still friends and business partners) while focusing heavily on the discussion of dreams and next steps after high school in a really empowering way.

Anything else I say about this book will just be me gushing so all I’ll say is READ IT.

I loved this book, it was so hard to put down. The story itself was so adorable and I really enjoyed following the characters and watching them grow into themselves and help each other. The only slight downside to the story is that there are parts that won't necessarily stand the test of time. Despite that this book had me smiling and rooting for the characters, it was reminiscent of Rainbow Rowell or Jennifer E Smith stories.

Before I start absolutely gushing, let’s get the standard protocol out of the way. I was given an Advance Reader’s Copy of Tweet Cute from St. Martin’s Press through Netgalley in exchange for an honest review. All opinions are my own.

This adorably cheesy and punny novel is about a girl named Pepper and a guy named Jack who get into a Twitter war over their family’s fast food restaurants. I would say this one is a weird hybrid of Gossip Girl, You’ve Got Mail, and a recipe book and it all works (and also makes me famished). If this doesn’t get optioned for a cute Rom-Com then all of Hollywood is asleep at the wheel.

I feel like I have a pretty high standard for contemporary novels because I love Sci-Fi and Fantasy so much. I hold them above so many other genres that it’s hard for anything else to compete and, yet, this one does. The New York setting feels so real in this novel which I think is rare for contemporaries. If you’re writing in this world, there’s no need for world building. But I felt like the author really tried to put the readers into New York and she does a great job of it. Which automatically puts it toward the top of my list of favorite contemporaries. Then it has so many funny and sweet moments that you can’t help but feel your heart flutter. And then to top it all off, like the cherry on a sundae, you have so many great descriptions of sandwiches and desserts that I wish I was in my kitchen right now and not writing a review.

There were just two things that I feel didn’t necessarily match with the rest of the novel and are pretty standard fare for contemporary novels so I can’t complain too much. One is that while the parents are more involved in this novel, they also feel a little unrealistic at times. Pepper’s mother in particular doesn’t seem to be an authentic portrait of a mother who loves her daughter. There were times when Pepper came to her mother with issues and her mother either blew her off or acted like Pepper was the problem. The second one is the usual “this problem wouldn’t exist of the characters weren’t idiots.” Now, for 95% of the book I don’t think either of the main characters seemed like idiots. But there are a few moments in the book when I felt like Jack should have caught on before he did. In comparison to other main characters in contemporary novels, Jack is a Rhodes Scholar, but it does take away from the story when it happens.

Overall, I think this one is a cute story for almost everyone. Don’t read if you don’t like cuteness, will-they-won’t-they, food, New York City, or feeling all the warm and fuzzy feels. Do read if you want a quick contemporary novel that really makes you care about the characters. All kidding aside I don’t know that there is a reader out there I wouldn’t recommend this one to.

I don't ordinarily read a lot of YA, but I am so happy that I read this one! Smart, funny, rom-com that I couldn't put down. I loved how the author brought Romeo & Juliet and You've Got Mail into the present. I laughed out loud throughout. I can't wait to read more by this author. This was an awesome debut! Thank you to Netgalley and Wednesday Books for the ARC. All opinions expressed are my own.

ok folks, your girl finally read a ya rom com that she didn't have problems with, and is LIVING for the romeo & juliet parody that is "tweet cute" by emma lord (though my eighth grade twitter script "sweet tweets: r&j a twitter play" is the og remake).

the story is told from alternating perspectives of two high school seniors at a college prep school in new york. pepper, a nashville transplant, is a school keener who is forced to run the twitter page for her family's expanding burger empire, while jack is the son of a locally owned deli in the east village. when the deli accuses the burger business on twitter of stealing a secret grilled cheese recipe, jack and pepper engage in a twitter war to end all twitter wars. but if you know the story of romeo and juliet, you know that coming from rival families won't stop sparks from flying!

witty banter, well-written characters, and a plot that had many twists and turns made this story so enjoyable and just kept me grinning. there's also a healthy dose of family tension on both sides of the twitter war that gave the story a level of reality to it -- actions always have repercussions, despite good intentions.

also we stan #pepperjack in this house. definitely pick up a copy when this book hits shelves in the new year.

thanks to netgalley and wednesday books for providing me with a copy in exchange for an honest opinion!

Tweet Cute is an adorable rom-com spread from an internet tweet rivalry between competing sandwich stores that takes on an IRL spin. There's even more than just their GIF battles, but it's also a story about the conflict between our parents and our dreams, our feelings as the Outsiders, and the challenges of speaking up for ourselves. Tweet Cute is a story I devoured in a day. I couldn't help but get drawn in by the witty banter, the dual POV of Pepper and Jack, and their conflicts with their parents.

What I really liked about Tweet Cute is that while there's this whole level of story on social media and between their families, there's also the events which unfold in school. An app connects people anonymously and while the school feels like this is going to be a problem, the app allows people to shed their masks. It allows us to see each other without our masks. The freedom that it can bring for us to confide in someone without the pressure of an image.

Perfect contemporary Young Adult read. I thought it was great! I loved following the twitter drama and the story.

I wanted something light to read, and this book worked well! I loved the story and characters, and the Twitter theme was pretty creative. It was a cute, YA romance that I would recommend to anyone looking for something sweet!

Really enjoyed this fresh and fun read. Well plotted and I would read more from this author. A great idea well carried out and very enjoyable. No spoilers, but a must read!!

Grilled cheese, Twitter war, and everything in between...
“It’s weird, how you have no idea how far you’ve come until suddenly you can’t find the way back.”
When someone asks me what kind of YA I recommend, this is the kind of book I’ll be talking about.
This might be a cliche but it’s true, this is the first book by this author, and I can’t wait for the next!! It’s good that we find new authors with new writing and new stories for us to read. I loved that the story showed how different they twins were, each one with their personalities etc. And Pepper was the kind of person who was lost, but found herself, and stood up for what was right. Amazing read!

What a great YA romance. It has everything. Siblings and parents making life difficult. Teenagers getting in the way of themselves. Rivalries and friendships. Schoolwork and social media. It's all mixed together and coming out as a really sweet story about Pepper and Jack trying to fit in without losing themselves. Going from being in the same class, to become friends, to become a couple in such an easy way that it feels normal and a must-happen.

I enjoyed this book very much and I would definately recommend it for anyone liking YA and contemporary novels.

5 stars

Outstanding YA romantic comedy

Pepper Evans and Jack Campbell are both 17-year-old seniors at Stone Hall Academy, a ritzy, private school in New York City, which has only a total of about 325 students for all four grades. They know each other on sight, but they have never been friends, even though they’ve both attended the school the past four years, and they share the same pool on a regular basis where she is captain of the girls’ swimming team and he is captain of the dive team.

Pepper is an overachiever who is burning herself out, trying to be the Mini-Me of her mother, who is an extremely successful, high-powered businesswoman who started, expanded, and continues to run an expansive chain of family restaurants called Big League Burger. Her parents had an amicable divorce four years ago, and her mother left her father behind in Nashville, where the very first Big League Burger restaurant began, in order to move with Pepper and her older sister, Paige, to the Upper East Side in New York. Paige is currently a senior at a university in Philadelphia, but the two of them are very close and have created together a cooking blog specializing in desserts with quirky names. Pepper’s goal in life is to open her own bakery with Paige someday.
Jack is a chronic underachiever who is confused about his future due to strong family loyalty to his parents’ quaint, East Village, neighborhood deli, Girl Cheesing, which was started many years ago by his beloved paternal grandmother, Grandma Belly. He feels that, unlike his charismatic twin brother, Ethan, his future is already written in stone. He will work in the deli the rest of his life, eventually inheriting it completely and running it himself. In contrast, career and life options are wide open for Ethan, whom Jack believes is destined for greatness. He is both glad for Ethan and envious of his freedom of choice.

Jack is very talented at computer programming and is the secret developer of an app called Weazel that is available only to the students at his high school. He set it up so that users must have an email from the school itself in order to join the app, which effectively weeds out any potential catfishing predators. In addition, all the participants are automatically assigned a username by the app when they log in for the first time, which is always some kind of animal. Everyone remains anonymous in the main Hallway Chat, but when users talk to each other privately, one-on-one, Jack has the app set up to randomly out them to each other by their real names within one to seven days. Jack goes by the handle, “Wolf,” and he has been privately chatting with a girl with the handle, “Bluebird,” for the past two months. It has been going so well between the two of them, he has jury-rigged his app so it will not reveal their real identities to each other until he himself decides to do so. Of course, it is completely possible for Jack to know who each person using the app actually is, including Bluebird, but he’s made it a point to not look at that information for anyone, and definitely not for Bluebird. It would feel like cheating, like taking unfair advantage. And, most of all, he doesn’t want to take the chance that, if he knew who Bluebird actually is, he might not like her as much in person as he does while chatting. Or worse, she might not like him.

Jack is incredibly loyal to Girl Cheesing, and he is incensed when he learns that the huge fast-food chain, Big League Burger, has stolen the recipe for “Grandma’s Special,” his family’s deli’s top-selling, extra-special grilled-cheese sandwich. Jack’s father tells him to just ignore it, but Jack refuses. He pulls up the Girl Cheesing Twitter account, which has a handful of followers compared to BLB’s millions of followers, and tweets at their account by posting a picture of the Grandma’s Special grilled cheese in a BLB wrapper, sitting in a puddle on the sidewalk with the caption, “Tell Me I’m pretty #GrilledByBLB.” Then the unimaginable happens. A famous 80’s pop star, who is apparently a big fan of Girl Cheesing and follows their Twitter account, retweets Jack’s tweet, and suddenly there are 3000 more retweets.

Pepper sees the tweet from Girl Cheesing and is surprised to note that, yes, BLB actually seems to have stolen their recipe. She talks to her mother about it, but Mom acts like she doesn’t care and insists that Pepper write a snappy comeback to the tweet. Reluctantly, Pepper agrees. And thus begins a twitter war that takes the internet by storm.

This adorable, "enemies to lovers,” YA romance is an excellent version of the classic, romantic, comedy-of-errors plot in which two people who are at odds in real life are simultaneously in love with each other as anonymous penpals—and neither realizes that their wonderful penpal is one and the same as an awful person whom they know and despise. This plot first appeared in the movie, Shop Around the Corner (1940), with Jimmy Stewart and Margaret Sullavan. It was remade as a musical, In the Good Old Summertime (1949), with Judy Garland and Van Johnson. And updated into the modern, Internet era in You've Got Mail (1998), starring Meg Ryan and Tom Hanks. This author does an excellent job, even better then any of the movie versions of this plot, of believably motivating how two people could anonymously know each other as penpals and also collide with each other in the real world. This story also excels at having those characters fall for each other twice, both as virtual penpals and in the real world, which is one of the fun parts of this type of plot.

I love Pepper and Jack. They are both likeable, sympathetic characters. The journey of their romance is often downright hilarious as the two of them battle it out on Twitter with funny, snarky tweets. There are also many excellently drawn subcharacters in this story, most especially close members of both their families.

The setting of different parts of New York City as well as scenes at their private high school are all well done and fun to experience.

This is a G-rated book suitable for all ages. It is a “slowburn” romance in that the first kiss does not happen until very late in the book. The hero and heroine do not drink, smoke, or do drugs. In fact, they both seem to be virgins who have not dated throughout high school. Jack has only been kissed a few times, and Pepper has never been kissed until she kisses Jack. It is well motivated that they have not dated, because they have both been too busy to date.

I really enjoyed this book and consider it a keeper that I know I will read and reread multiple times.

I rate this book as follows:

Heroine: 5 stars
Hero: 5 stars
Subcharacters: 5 stars
Romance Plot: 5 stars
Coming-of-Age Plot: 5 stars
New York City Setting: 5 stars
Writing: 5 stars
Overall: 5 stars

Somehow this book reminded of the good old You've Got mail movie.

Only this time instead of two bookstores, we have two restaurants going at it on Twitter. And a spat turns into a something 'oh so cute' - young love.

This book has a lot to recommend for it. But most of all, be prepared for the hunger pangs that are sure given when you read Tweet Cute!