A great concept that (mostly) delivers. Although there were some formatting issues, it was still easy enough to read. Overall, I think the idea would've been much better as a New Adult instead of Young Adult, and it seemed a weird choice not to age up the protagonists/do more with the romantic storyline. While the writing was very topical, given the memes and other references, I'm not sure how this book will hold up after a few years.

Thanks to NetGalley for an advance copy - opinions are my own.

I'm giving this a 3.5. This review contains spoilers.

Let me just say, when I heard this was a modern retelling of "You've Got Mail" I was ecstatic. I knew I had to read this and I spent an unbearable amount of time waiting to hear if I'd been approved for an ARC (thanks, Netgalley!). I had my expectations set high.

And now I am ... torn. I have a lot of mixed feelings about this novel. On one hand, they are a lot of great things about Tweet Cute. Pepper and Jack are great narrators, there are some seriously cute moments, and I like that it wasn't an insta-love story. On the other hand, there are some pretty cheesy moments (no pun intended).

One thing that turned me off was how much time our narrators spend in the past – mostly Pepper. A lot of our first encounters with her are just huge information dumps that made it hard for me to get through. Jack is better, but still guilty of doing the same. I was happy when they got enough of their pasts out that I could see what was happening in present time.

It takes about halfway through the story for it to really pick up and then it's exciting and fun and we get to see Pepper and Jack coming together. But toward the end there's this weird kind of shift where Pepper seems to fall out of character and her encounters with Jack feel way different than everything we've seen before. This is probably just a draft issue, since the version I'm reading is still being edited. Or maybe it was me. Who knows.

Things are very cookie-cutter with our characters. No one stays mad for long, everyone is forgiving (except maybe Pepper's mom toward Jack's dad. I mean, if someone stole your pastry recipes and continued to use them in their deli, you'd probably be unforgiving too. Big yikes for Jack's dad for being kind of a terrible person.)
The fights the teenagers have with their parents at the climax of the story are eerily similar to each other, down to the way they erupt and the reasons they do, and even the talk Pepper has with her mom and the talk Jack has with his dad seem to resolve in similar ways. The prologue just wrapped up the cookie-cutter theme with all the main teens and their friends/significant others being present, which was especially cheesy but you can see the heart behind the intentions.

In the end, it's a cute little story I think most people will like, and I'm happy to have had the chance to read it. I'm not sure how well it's going to age, since it is set around Twitter and memes and a lot of modern references, but I think people will have fun with it while it lasts.

I absolutely loved this book—it's quick-paced, very funny, and also completely sweet. I wanted it to keep going!!

Omg this was actually the best. I was obviously interested in it because of its focus on social media and it delivered so well on that theme. This is the first YA book I've read that accurately depicts the good and bad of going viral on social media and the real life implications of it. Aside from that, Jack and Pepper are outstanding characters. Their development is so cute and so wholesome. The way this story develops as well is natural and still kept me guessing at every turn on how it would unravel. The side plots about college, their futures, and everything else were also incredibly well done and weaves greatly with the overall Twitter war.

Basically if you're looking for a well written YA novel about social media and technology with an adorable love story, this is absolutely your book. Everyone should try to read this quirky and fun novel when it releases next year!

I received a free copy of this book from NetGalley in exchange for my honest review.

This is a sweet, updated, tech-savvy, gen z version of You’ve Got Mail, The Bookshop on the Corner, In the Good Old Summertime, etc.
I enjoyed the story and it really did seem to flow organically. The Twitter war between two burger joints was amusing and accurate, as was the way both teens felt smothered by their parents’ expectations.
I really liked this book!

Shoutout to @netgalley for sending me this cute, YA rom-com!
Pepper and Jack are over the Twitter accounts for each of their parents’ respective restaurants. Pepper and Jack also go to school together. A Twitter war ensues between the two restaurants.
This book was really cute, and I loved the relationship building between Pepper and Jack - the buildup of their friendship was nice.
I really liked this book because I grew up in a family restaurant and STILL run the restaurant’s social media accounts for my parents. Some things never change. 😂 Plus, I resonated with Jack a lot when it comes to working at the restaurant and feeling like you’re expected to take the family business over.

Thanks so much for allowing me to read this one!

3.5/5

Instagram.com/neatlybound

I finished this book in one day and I would have finished in hours if I weren't busy with other things. Ahhh this was such a cute story. This is one of those rare books that makes me wish it had a movie. Pepper and Jack's chemistry, their banters and most of all Twitter wars were so fun to read. The characters were polished and their development was well versed. The story had me hooked from the beginning. I've read so many contemporaries that they're pretty predictable for me now, but this book had me at edge of my seat to know what will happen next and for the mystery involving both characters' parents. It's been a while I've read a contemporary this good, I look forward to read more books by Emma Lord.

Thank you net galley for the advance reader copy of this novel. This YA contemporary romance was so very cute! I loved every word, dialogue exchange, and that it had no swearing or sex. The banter between Pepper and Jack was very real and I liked that both had strong families. Each main character goes through the typical teenage angst and family struggles but it didn't feel like I was reading the same old story line. Great novel and I would definitely read more by this author.

An Okay-ish read. might be a little bit cheesy for my liking, but still it was kinda enjoyable.
Thank you for providing me a copy in exchange for my honest review.

One of my favourite romance tropes is enemies-to-lovers and when I came across Tweet Cute, the premise had me immediately hooked! I wished Tweet Cute on Netgalley and I was pretty excited that I got my very first wish granted!!! Thanks Netgalley & St Martins Press

Tweet Cute is a charming and entertaining YA romcom that lived up to expectations and really resonated with me. I wish I had read more books like this growing up to process things and worry less! This book explores great themes about belonging, complicated family relationships, academic pressures, sibling rivalry, friendships and working out direction in your life. It’s such an enjoyable story that had great pace and flowed smoothly with fantastic and relatable characters, great banter, an adorable romance and great pop culture references - it was binge worthy and left me smiling for days!

4.5/5⭐️

I will start out by saying that I feel like “teenage enemies somehow start texting, sometimes anonymously, discover they actually like each other via textual flirtation” is slowly becoming a weird niche genre in YA. And this book does admittedly feel a little “Letters to the Lost” meets “Red, White, and Royal Blue” with some “You’ve Got Mail” thrown in. It will probably draw some comparisons. But it’s just so… good. I cannot tell you how rare it is for me to read a 330-page book in one sitting, but I couldn’t put this one down. All the characters are astonishingly well crafted, with teenage issues that actually feel realistic, and look, let’s get this out of the way now, Jack is basically everything you could ever want in a male protagonist. (He’s perfect, and I will fight you on this point.) Pepper is also pretty awesome. Their slow, flirty development over the course of the book is so fantastic that you can basically forget about the anonymous chat subplot if it feels overdone.

And it’s awesome to see a book with pop cultural references that don’t totally miss the mark – make no mistake, this one is absolutely for millennials, and I have never laughed more at literary Mean Girls gifs or “sure, jan” references. And I only found three things to complain about in the entire book, which is really saying something:

1. I felt like the conflict and tension between Jack and his twin Ethan could have been a little more resolved.
2. This is admittedly an ARC, but the formatting on the texts in the e-book was a huge challenge. I am hoping the publisher fixes that issue before for realsies publication. (Hey, Wednesday Books! Please resolve this!)
3. Where is the recipe for Monster Cake?!?!?!?!? I need it in my life.

In conclusion, I give this book five stars and/or five heart eyes emojis. Fantastic, fluffy, and ultra sweet.

(This book was provided as an ARC in exchange for an honest review by NetGalley.)

"They're here for your grilled cheese," I told her.
"Not unless you've changed my secret ingredient to cocaine, they're not."

This just might be my favourite YA contemporary novel of the year!
Loveable characters, very original story, loads of fluff, yet not over the top.
Pepper and Jack were so realistic and their cute little love story absolutely believable.
I had the biggest grin on my face throughout the entire book. And that coming from a person who started outgrowing this genre means a lot!

I will be so upset if this novel doesn't get the hype it deserves.

This is such a cute YA book about friendship and relationships. Pepper and Jack get their respective family businesses into a Twitter feud. Everything is made even more complicated by the fact that they've been taking anonymously to one another on an app Jack created for students at their school. It's a very sweet book, and I loved reading it.

I loved this sweet rom-com about two teens from feuding families. It’s got vibes of Romeo and Juliet with a very modern spin.

After a bit of a slow start for a chapter or two, I really started to connect to the characters when the Twitter war started. I loved the humor and seeing how Pepper and Jack's relationship in-person and online developed. I, sadly, had to stop reading to, you know, sleep and work, but if I could have, I would have read this straight through.

Tweet Cute by Emma Lord:

“Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.”

“I hate that I feel like I have to be a different person to match.”
★★★★★

The title of the book is obviously referring to “meet cute” but in tweeter. Personally I think that this story is much more complicated because the relationship between the main characters grows over time, rather than in an instant.
When I started reading this book I was expecting it to be somewhat like “What if it’s us” by Becky Albertalli and Adam Silvera; but what I’ve got was similar to what happens in “Geekerella” by Ashley Poston.
The story was at a perfect rhythm, it wasn’t too slow or too fast. The time the author invested in each of the events was perfect, making the book fluent and untiring.
The cast of character is lovable and relatable, they react in a real way. Even when most of their problems don’t happen to an average person their reactions feel real, there are no overreactions and they embrace the personality of each one of the characters.
There were too many things happening of the book; that, along with the book title that made me expect something else, made it a little bit difficult to identify the main plot of the story. I like to say that the story had mini plots because it actually felt like that, but even with the un defined main plot, the book wasn’t confusing, In fact I think it made it added intrigue with all the “What’s going to happen with…?”. Those might even count as plot twists.
In general the story is lovable, with enough romance to not make it cheese or sober and enough intrigue to not make it a stressful read. The author’s voice portraits perfectly the personality of each character and the description of the setting and the situations the characters had to pass trough, in my opinion was just right.
I would recommend this rom-com to teenagers and young adults. I’m looking forward to read more books from Emma.

A viral twitter war between the main characters Pepper and Jack make up this main plot for this romantic comedy for young adults. I also love a book set in NYC! The supporting characters really added an element to the novel, I'd recommend it!

This book was a fluffy comedy that I was happy to read in between some fantasy books. The premise of this book is two teenagers who get into a real-life Twitter war and, of course, maybe there is some romance involved at times. I didn't know what this book was about when I started it actually and I expected something else but was happily surprised! I am always happy when a book can make me laugh out loud like this one did. It's definitely funny and silly and ridiculous which is so awesome. 

Pepper is the main female character in this story and I felt most connected to her story. She has her fingers in so many different pies and somehow keeps her head on straight running the Twitter account for her family's business. She has to deal with college admissions and interviews, too, which I'm sure many of us can relate to. 

Jack is the main male character in this story and he is definitely the one who instigates the Twitter feud. I am kind of jealous that I can't try the grilled cheese that his family's deli makes because I absolutely love grilled cheese! Jack adds another layer to the story, creating an anonymous chat app that he unknowingly talks to Pepper on (this isn't a spoiler, it's on the GR summary, I promise!) 

Unknown identity? Is that a YA trope?! I think I remember something similar in We Are the Perfect Girl so let's make it a thing. It definitely added another whole layer to this story that made it even more interesting. It was a fairly short book so I would definitely recommend it for a quick read to break up reading or if you're in a reading slump. 

The thing I loved most about this book is the inclusion of the Twitter feud and how the online community reacts to the two of them. They begin shipping them because, of course they do, and that was just so millennial and on brand. Twitter is probably my favorite social media platform and seeing the way the romance developed in this modern age was well-done.

Banter, cheesy love, different family dynamics. What more could I want?!

A cute story, which big banter between the main two characters, and alternating POVs? I was here for that.

The story's underlying premise around family was deep and meaningful, and the character development was spot on for this little contemporary!

I really enjoyed this one, and I rate it 4.5/5 stars!

(This review will feature on my blog on Jan 7!)

**Review will be published January 20th, 2020 for the Blog tour, I will update this review with links at that time!**

Thank you to Wednesday Books for the digital copy! All opinions are my own.

SO CUTE & CHARMING Y’ALL.

This is the first book I’ve read that comes out in 2020! And it was great. Love when that happens. This is such a simply sweet high school rom-com. Lets break it down.

Okay, Pepper and Jack? PRECIOUS. From the synopsis I assumed that the drama of their budding relationship would resonate from the Twitter war and was surprised (in a good way) when it went in another direction. I thought this created a lot less of a mess and was very well done. Pepper was a great MC, but the real star to me was Jack. I LOVE THAT LITTLE CINNAMON ROLL. The poor guy just wanted to be appreciated for him (don’t we all?). I love that Pepper always knew who he was (and never mistook him for his twin). They had great banter and amazing chemistry through Twitter, texting and being together in general. It was a great slow-forming (I wouldn’t say burn, only because this book isn’t sexual at all in nature – it’s a very YA romance, which is another great bonus point) romance that had me cheering by the time I finally got my kiss scene. I was loving all of the fluff these two were giving.

I am so here for Pepper being a baker y’all. As one myself, it really solidified my connection with her. I love how willing she was to help others and tried to genuinely be kind in situations where I would understand her flipping out. Pepper had to deal with a lot on all fronts; school, mom, friends, etc. and handled better than I probably would have.

Pepper’s Mom though? Ugh. I knew she was up to something and had surmised what her “reasoning” would be and was not impressed (not with the writing or anything, just in how this character acted). If anyone needed to grow up it was her. I didn’t like the way she treated Pepper and was over her acting like a child by the end. I’m glad she did have some resolution and started acting like an actual adult.

The writing was pretty solid, I felt at times there were a lot of repetitive phrasing. So much so that I’m noting it here because of how often it occurred. I liked the New York setting and thought it was a great quirk that Pepper was afraid to go outside of her bubble to further places in Manhattan (because that would SO BE ME). I haven’t read a book with Twitter and burger/grilled cheese restaurants at the fore front. This made me love it more because I felt it was a newer look for young adult contemporary. And for someone that doesn’t even have a Twitter account, I didn’t mind one bit.

This was a great debut book and I’m excited to see what Emma Lord has in store next. If this is any indication, it will be another hit. Definitely check this one out! It’s as cute as it sounds.

Overall audience notes:

Young adult contemporary
Language: some language throughout
Romance: a few kisses
Trigger warnings: cyber-bullying