Thank you Netgalley for the advanced copy in exchange for an honest review. This was a very cute YA love story complete with vibes from a classic RomCom. The characters were engaging. The story was relevant in our time of social media frenzy! I would recommend this book to the middle school librarian and students I work with.

Jack and Pepper two teenagers having it out on a twitter war that involves their family legacy. Two restaurants, Pepper's parents own a chain of BTB while Jack's parents own Girl Cheesing. what begins as a twitter war between these two ends up with them falling for one another. It wasn't supposed to be personal, but it turned pretty personal in the end. So what happens with pepper and Jack when it does get personal? well you have to read to find out! I have to say this book was such a sweet read, innocent and funny at times. Pepper was trying so hard to please her mother, that at times I think she felt lost herself, and her friendship blossoming with Jack sort of pulled her out of that, also her newly friendship with Pooja helped her come out her shell and not be so competitive with others. Jack felt he was always in his twin's brother shadow, and Ethan felt the same way about Jack. They just didn't know how to not be someone else around each other. You really learn that sometimes we set rivalry with our siblings when there is no need to do it. I absolutely adored this book, I wish I could give it a 5 stars but something else was lacking. it was still a great read!

This was a ton of fun to read. The snarky Twitter war between Pepper and Jack was funny and their real life interactions were cute and sarcastic and I love them as a couple. When Jack got happy that Pepper could always tell him apart from Ethan, I couldn't stop smiling. When Pepper and Jack spoke with their parents about how they feel inadequate and what they want for their futures, I had tears. This was so well written, had good pacing, and I rooted for the characters from the beginning. Great read, can't wait for the world to see it!

This was a fun, quick, adorable read! I really loved how Pepper and Jack were facing similar pressures at school and at home, but that manifested in different ways for them. It made their lives, their personalities, and their dynamic feel very real and relatable in different ways.

The complex effects of their twitter feud and the relationship between their families revealed toward the end of the novel also added a layer of realism that grounded what was otherwise a gloriously fluffy book. Nothing is completely black and white, and all the characters were doing their best.

I also loved the dynamics between Ethan and Jack, Pepper and Poojah, and Paige and her mom. All the characters felt fully realized and shared common but distinct struggles with trying to fit themselves and each other into narrow narratives. Definitely enjoyed this read!

5/5 absolutely loved this. I loved it so much more than expected and I started reading this without much context or background knowledge. Devoured it in 2 days on a busy schedule, casually clutching my kindle for another chapter during classtime. Loved the characters, writing, pacing of the plot, dialogue and banter - one of my new contemporary favourites. A full review and author Q&A to come on my blog in January 2020 as part of the official blog tour. HIGHLY RECOMMEND.

if i could give a book more than 5 stars i would.

I LOVED EVERYTHING ABOUT THIS BOOK!!!!!!! the plot, the characters, the constant fighting (re: flirting), everything was just so... *chef's kiss*

ok so this is the second book i read with a similar plot and it was just as good. it was so cute!!!!!!!! i abso-freaking-lutely loved jack. he has my whole heart. pepperjack is adorable.
this is the very first time i like absolutely every single character in a book, it's just THAT good.

pepper and jack's constant bickering was truly the cutest. i loved them so so so so much. i loved that pepper was one of the only people that could immediately tell the twins apart without even trying.

i don't think i'll get over this book anytime soon and i cannot wait for it to be out into the world.

I absolutely enjoyed the rivalry in this book. I highly recommend this book to anyone and everyone. I can't wait to read more by this author. Her writing style is really good.

The epitome of adorable, this light and funny YA romance for the 21st century is a breath of fresh air from start to finish. Anyone who has ever watched You’ve Got Mail will find an instant love for the Twitter war taking place between two teens who represent their families’ businesses - a major fast food chain and a hometown deli. Pepper and Jack attend the same prestigious school in New York City, but their home lives are vastly different - as well as their personalities at school. Pepper is extremely focused on her grades and blending in with her peers, while Jack is the class clown who knows he doesn’t fit with everyone else. They connect anonymously on a school chat app, and become confidants despite the fact that they don’t know who they’re speaking to. But at school, they also unknowingly become Twitter adversaries as they battle it out over a stolen grilled cheese recipe.

If any of that sounds funny and completely modern, that’s because it is. Just as the title indicates, this is definitely a modern romance that is sweet and clean with plenty of humor. The banter between these two is hysterical to read, and I was rooting for them from the moment they first interacted. Jack’s such a great guy, but he’s often overlooked because his twin is so popular, and Pepper is so focused on school that she’s let a lot of her time at high school pass her by. They’re both easy to like and adorably awkward at romance, so it’s fun to read. While the book does handle some serious topics, it navigates it all extremely well while keeping the tone light. The pages flew by and I definitely got into the story quickly. Thank you, NetGalley for providing me with an ARC of this cute romance. I am voluntarily leaving a review.

I went into this book thinking it sounded cute and like a light rom-com. I was both right and wrong, in the best ways. It was cute and a rom-com but it also dealt with things such as parental pressures, familial problems, and loss. I was surprised in so many ways and read this book in a 24 hour period. I forced myself to sleep at 2am, so I would be able to continue enjoying it in the morning. It was a little bit of a slow start, I wasn't sure what was going on in the first few pages, but then it all started clicking into place. I understood there was a distance between the mother and Pepper's sisters, there was something there that was waiting to be uncovered. Then we switched to Jack's POV and I felt a little thrown off, but it was coming together, he also dealt with family expectations but in a different way. And slowly the larger plot came together.
The twitter war wasn't what I had expected, it was better. And the moment that the ship name "Pepperjack" appeared made me cackle with joy.
I am so grateful I was able to read this book in advance, it has given me strength to tackle the new school year. And now I have a few months to rave about it to my friends before I make them read it in January 2020.

Gosh, I loved this book. I am stingy with my five star ratings, but this one just hit all the right spots for me.

Pepper and Jack go to the same private high school in New York City, sort of run in the same school circles, and have never been friends. Until senior year. Something changes, and they end up becoming the cutest of frienemies.

I enjoyed all aspects of this book. The characters, the setting, the problems they encounter. Kept me entertained on a flight, and really enjoyed every page.

I hope there is a sequel. Hint, hint!

Thank you to NetGalley and the Publisher for an advanced copy of "Tweet Cute" by Emma Lord in exchange for an honest review.

What a debut! I absolutely adored "Tweet Cute" by Emma Lord. It's one of those stories that reminds me of certain aspects from my own high school years. The academic rivalries, navigating friendships, balancing work, school, family, friends are all accurately depicted. I loved the friendship that evolved between Jack and Pepper and their twitter war. There were a few twists and turns that made the story even better.

What a great YA novel. I will definitely be recommending this to high school students looking for a cute read or any of my friends who enjoy the YA genre. I look forward to future works by Emma Lord.

On the surface, Emma Lord’s ‘Tweet Cute’ reads like a modern retelling of ‘You’ve Got Mail’ with a hint of (completely nonviolent) ‘Romeo and Juliet’ for the Generation Z set. But it’s so much more than that. It’s a refreshing, vibrant take on social interactions and interpersonal relationships, and it does so in a way that feels authentic and age-appropriate.

Pepper is a New York City transplant who is caught between the overachieving expectations of her mother, and her desire to create her own path. Born-and-bred New Yorker, Jack, feels constantly overshadowed by his twin brother, and overcompensates by being the class clown. When Pepper and Jack are both unwittingly pulled into a Twitter war representing their parents’ respective businesses, hijinks ensure. And they both come to realize they have much more in common than they previously thought.

Lord creates primary and secondary characters that feel fully actualized and genuine. The story moves at a nice pace, and I was pleased that it doesn’t dwell on one overarching misunderstanding or miscommunication as its central plot line. Rather, it bobs and weaves around the dynamics of budding friendships, generational clashes with parents and authority figures, and the experience of growing up. I wholeheartedly enjoyed this novel from beginning to end, and can’t wait to see more from this author.

**Thank you, NetGalley, for providing an ARC of this novel in exchange for my honest review.**

From the first moment I saw this novel, I knew that it was one that would be at the top of my TBR. (and that's saying a lot, because it's a massive stack)
Tweet Cute was all that I expected and more. It is one of the better ya contemporary books that I have read this year.
The battle and enemies-to-friends-to more was so cute! The romance was basically nonexistent, instead focusing on Pepper and Jack's developing friendship, which makes a much stronger novel if you ask me. Pepper and Jack each had an amazing sense of humor and bounced off of each other in a very realistic and enduring way.
There was a little bit of content that I was not fond of. There was quite a bit of language and a m/m romance between side characters. The romance was clean thought. :)
Tweet Cute was a strong novel from debut author Emma Lord and I'm very interested in reading what she writes in the future and seeing how she grows as an author.
One last thought, I want Monster Cake.

Rating: 4 Stars
Content: 2 Stars

*I received a complimentary copy of this novel from the author. All thoughts are my own and a positive review was in no way required.

THIS BOOK, Y”ALL! I am so glad I wished to get this book and actually got it because it’s got to be one of my favorite contemporaries of the year! It’s reads like a Nora Ephron movie and honestly, it reminded me so so much of You’ve Got Mail, which is one of my favorite romcom movies of all time!

Jack and Pepper are such great characters to read about. Each had their own distinct voice, life experiences, and traits that set them apart and really allowed their voices to shine. I enjoyed the dual POV’s in this novel and really felt like having both their voices represented allowed us a deeper look into not only their budding relationship with each other but also their relationships with people around them. I think that’s one of the reason’s why I really loved this book, it wasn’t just all about the romance but them as people and their lives.

Unlike some contemporary novels, the secondary characters also had pretty distinct character voices as well. Most of the time I find that secondary characters kind of blend together and become sort of one entity with numerous names. Not the case here at all! Each side character had specific things about them that really set them apart and made them memorable. Honestly, I loved this novel and these characters so much I’d totally read spin off’s for this world.

The one thing that really grated on my nerves was Pepper’s mom. I felt like her motivations were a little petty and beneath a high powered successful woman. For her to want her daughter to forsake school in favor of running a Twitter account was slightly unrealistic and did make me pause at times. The big reveal at the end on why Pepper’s mom was so petty and gungho for the rivalry was interesting and I honestly loved the way it played out. It was typical in a way but the author twisted it in enough of a way that it wasn’t eye roll petty.

The romance itself was super hella cute! I was rooting for Jack and Pepper throughout the whole novel! It was definitely a hate to lovers trope and Emma did such a good job! Most of the time it’s a dislike to lover thing but I really felt the disdain and tension in the beginning. You can definitely tell the difference between beginning of story characters and end of story characters.

THIS BOOK WILL MAKE YOU HUNGRY SO BEWARE! If you like food in any kind of way (baked goods especially) this book is gonna make you want to break out the flour and whisk and whip up your own concoction of a Monster Cake. I really hope the finalized version has the recipes for some of the baked goods mentioned because ya girl wants to give them a try!

All in all, super cute romcom contemporary! Will definitely be purchasing my own copy when it’s released!

I couldn't get through this book without crying. It's just got so much heart to it. Yes, on the surface, it's a You Got Mail retelling about two teens warring on Twitter, bonding via an anonymous chat app, and falling in love in real life, but it also deals with more serious themes of resenting and loving members of your family, how deeply the past can wound us, how misconceptions and bad first impressions can do real damage, and so on and so forth.

All the characters feel very real, though none shine as much as Jack and Pepper FOR GOOD REASON since the time devoted to setting up their relationship is so necessary to make it feel breathlessly inevitable when they do finally work it out. I'll be stanning this book all the way to January 2020, but not as hard as I stan Grandma Belly.

**Disclaimer: I was given a free e-ARC of the below in exchange for an honest review from NetGalley**

Title Tweet Cute

Author Emma Lord

Release Date January 21, 2020

Description from Amazon

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

Initial Thoughts

Ok, can I just take a minute to talk about the fact that I’m reviewing a book that’s coming out in 2020?!? Seriously, where did the year go? It feels like just yesterday I didn’t even know what an ARC was, and now, I’m reviewing books for 2020! Anyway, I was chosen for a Blog Tour of this book in January but I couldn’t resist reading it early and writing this review.

Some Things I Liked

Gossip Girl vibes. I. Love. Gossip Girl. This book had all the best parts of that story without any of the needless bitchy-ness. I loved that. And, it was self-referencing (in a way). The story cited its parallels to the hit show and I just loved that.
Additionally, I loved all of the references to various bits of pop culture.
Alternating POV. This was perfectly done. Since our main characters are both harboring secrets that the other doesn’t know, the POVs made this story so much more fun to follow.
Grilled Cheese. Buddy the Elf’s food groups are candy, candy canes, candy corns, and syrup. Mine are grilled cheese, mac and cheese, donuts, and peanut butter cups. This whole story revolved around one of the most epic foods in existence.
I also really enjoyed the multi-generational element in both of these rivaling restaurants.

Favorite Quote

“Full-time vice principal and part-time thief of joy.”

“Thief of joy” is one of my favorite things that Michael calls Dwight on The Office. When I saw it used here, I literally laughed out loud.

Final Thoughts

This book was adorable. I loved every page. I applied for it kind of on a whim since I really don’t read many contemporary novels but this really caught my eye. I’m so excited to be participating in the blog tour in a few months.

In the meantime, ADD THIS TO YOUR TBR, like ASAP (or as Michael Scott would say, ASA P as possible 😉).

⭐⭐⭐⭐⭐

Recommendations for Further Reading

Flawed by Becky Bird – if you like cute, contemporary romance stories, definitely give this new release by Becky Bird a try.
Cupid’s Match by Lauren Palphreyman – this book isn’t out yet but if you enjoyed the setting and characters in Tweet Cute, definitely give this new release a try.

Thanks to NetGalley for providing a copy of "Tweet Cute" in exchange for an honest review.
"Tweet Cute" promised to be a cute teenage romcom. This isn't usually my genre of choice but after reading and loving "Red, White and Royal Blue" this year I thought why not? I ended up loving "Tweet Cute" enough to give it a five star review, the same rating I gave "R,W and RB" so maybe this should be a genre I read more of. "Tweet Cute" was much more substantial than I would have expected. I didn't see all the twists and turns. The story follows Pepper, a high school overachiever whose family owns the chain fast food restaurant "Big League Burger" and her classmate Jack whose family owns a little deli called "Girl Cheesin'". Without the other knowing their connection to the restaurant/deli they get into a tweet war when Big League Burger unveils a new Grilled Cheese that seems stolen straight from Girl Cheesin's family created menu. Meanwhile Jack and Pepper are also anonymously chatting each other on a school specific app that Jack created. It is only a matter of time before the app 'outs' them to each other, they can't go on being anonymous forever. Real life sees Jack and Pepper pushed together for joint commitments to the dive club and swim teams. I really thought that the book would spend it entire page count with the tweet war and the big reveal at the end would be them finding out who the other was and its fallout. But the book swerved when I thought it would zag. I was so glad to not guess every step. Also, the book is built on the strength of Jack and Pepper as characters. The are very well drawn and their family stories are so human and believable that you can't help but be swept into the novel. I laughed out loud in several spots and that tells a lot about a story as well. I truly enjoyed this one and I can't wait for others to discover it. Great job on this one Emma Lord!

FOUR CUTEST SWEETEST FLUFFIEST TWITTING CYBER-DATING SMARTEST STARS!

Welcome to the present time retelling of “You’ve got mail!”

DIFFERENCES:

-There is no competition between local book shop and Barnes and Noble store, we had a local deli famous with its signature cheese sandwich versus burger joint that stole deli’s special cheese sandwich recipe and declares the secret recipe belonged to them!

-We don’t have stubborn as hell but charming as well adults like younger version of Tom and chick lit version of Meg! We have overachiever, responsible, competitive, serious, swim team captain PEPPER and smart, witty, sarcastic, technical genius JACK is also responsible, family oriented, hard worker boy who hated to be overshadowed by his popular, leader, charming identical twin brother!

-They don’t send EMAILS! They sent TWITS ! Actually they fight via TWITTER! But they also secretly cyber date on the application Jack designed. And in their normal life, they’re FRENEMIES who don’t stand with each other but unfortunately they sit next to each other at the classes. ( They know the rule about keeping enemy closer!)

-There are lots of PASTRIES, SWEETS,DESERTS on this book which gave me real cravings and threw a 3 am baking party at my kitchen( I’m the worst cook so I woke my husband up to cook for me!) Shame on my sweet tooth!

SIMILARITIES:
Tension between characters, story-development enemies to friends to lovers.
Undeniable chemistry
The complication when they find out their secret identities.
Never ending rivalry
Story located in NYC.
They didn’t meet the famous French Café Lalo was the best location of the movie( Please try its Nutella cheesecake when you stop by then write me thank you notes!) But the characters met at the coffee shop. Pepper actually has great gift about creating different, tasteful deserts which helped her seduce Jack at the first bite!

SUMMARY:
It’s fluffy, swoony, smart, entertaining, fast pacing, full of memes and popular culture references and social media forms. Sometimes their cyber fight overshadowed the romance part which a little disturbed me but mostly I really enjoyed this debut novel. It made me smile, feel good and have so much fun!!!Such a funny, positive, joyful reading!

Thanks to Netgalley and Wednesday Books to share this incredible ARC COPY with me in exchange my honest review!

I've rarely been someone to go against the grain of popular opinion with books (and movies, and tv, and anything else). When I saw someone on Twitter raving about this book and how highly it had been rated by early reviewers, I was excited to request a copy. I assumed I would love it too (like I usually do). It sucks to have to report back differently.

So what is Tweet Cute about?

Pepper and Jack are high school students juggling college apps, anonymous relationships on a school app, swim team, and their parents' sandwich shops (Pepper's family's fast food chain and Jack's family's local deli). When the two restaurants get into a bit of an online tiff over a copied grilled cheese recipe, the two teens take over their respective companies' Twitter accounts for a feud that was made for viral fame.

My thoughts:

Generally speaking, I should have liked this book. The second star is awarded for being a genuinely adorable contemporary romance. The characters felt realistic. The relationships between friends and family members were believable and enjoyable. The kinds of criticisms I generally have for contemporaries like this one don't apply. And yet, I struggled to get through this and I found myself ranting about it to my roommate just to get how frustrated I was off my chest.

As you can tell from any of the summaries (or actually from the title itself), this book centers around social media. This kind of focus is risky. I'm sure you've heard lots of discussion about pop culture references in books -- how they date the story and how they can feel like a cheap grasp for relatability. "This book references Mean Girls??? I've seen that!" (Also, by the way, this book references Mean Girls and Gossip Girl about a million times each. I feel like I might have been a bit less annoyed if there was any semblance of variability.) Tweet Cute was absolutely packed with pop culture references, but somehow even worse than that are the meme references. If you think pop culture references date this book (which they do, to the mid to late 2010's) oh boy, do memes date a book so much more (specifically to spring 2018, somehow. I'm assuming that's about when the bulk of this book was written).

Besides the incessant pop culture references driving me insane, the technospeak was just...wrong. You absolutely cannot write a book that is as much about social media as this book is without making sure that all of your social media content is at least correct. It was all little things that may well be caught in editing before this book is released, but calling a drama channel a vlog channel, calling it "quote retweeting", or remarking that a viral Twitter war left one account with "over a hundred notifications" eats away at your credibility to be writing a book like this. These are just three examples of the many that made me want to quit reading.

A book like this should have been one I could get through in one evening, but I got so frustrated that I had to repeatedly set it down and walk away. It sucks, because this is a book that I could have so easily loved. It has tropes I enjoy, characters I found likable, and no plot difficulties that I couldn't overlook. I think overall, I just found it pretty difficult to read a book about two teens spending a lot of time on social media by someone who just isn't quite fluent enough in technospeak to pull it off.

Disclaimer: I received an eARC through Netgalley and the publisher in exchange for an honest review. 

Pepper's family is behind Big League Burger which has quickly launched into popularity across the U.S. and is spreading internationally. 

Jack's family runs Girl Cheesing, a small deli with only one location. 

While both go to the same school, their worlds unexpectedly collide when Big League Burger launches new grilled cheese sandwiches, one of which is clearly a blatant rip off of the Girl Cheesing Grandma's grilled cheese special. Not one to take it sitting down, Jack uses the deli's Twitter account and fires off a tweet reply which unexpectedly goes viral. And quickly, Pepper's mom instructs her to fire back because while Big League Burger has a social media manager, Pepper really is the brains behind it. 

And so the feud begins. 

But there's another problem. Pepper and Jack may be crushing on each other without actually knowing the other is behind it on an anonymous app that Jack built while simultaneously engaging in a Twitter war that neither knows they're behind. 

Tweet Cute was a refreshingly fun read. While dealing with some hard-hitting topics (struggling family business, tense family dynamics), this read remains a fun read throughout. 

This is told in alternating perspectives, and I thoroughly enjoyed both perspectives. 

Tweet Cute releases January 21.