I was expecting this to be freaking adorable but alas, it was not at all. The first 75% of the book was a bore and it took me forever to really get into the story. However, the last quarter was redeemed itself. Unfortunately it wasn't enough to make the book amazing for me.

This book tweet cute was something different I ever read and I enjoyrd it in some parts but overall it was good book. The storyline was good but they were some parts where I was skimming because I feel like the parts in the book was very unnecessary

I requested this book via NetGalley because the blurb sounded like it would be a pretty cute read.

Pepper and Jack go to the same high school, but they're not friends. By chance, they get stuck working together because of her spot on the swim team and his on the dive team. They also get embroiled into a Twitter war, their family-owned restaurants duking it out via social media. As the war heats up, so do things between Pepper and Jack. Can they push aside their competing businesses and build something between them?

I really enjoyed this book. On the surface, it sounds like it's just a YA romantic comedy, but it's more than that. Yes, it has those elements carrying it through, and that is the main plot, but under the surface are family struggles, college decisions, and two teenagers just trying to figure their lives out. Emma Lord did a great job of balancing humor, a developing relationship, family, and identity struggles. I definitely recommend this book, and I'd read anything else Emma Lord wants to write!

"You know, for someone named Pepper, you're pretty salty about losing."

Instead of being called Tweet Cute, this book should be called Tweet CUTE because I just want to pinch this book's chubby cheeks for all of eternity. Tweet Cute has two main cute-tagonists: you've got Jack, who is part of a family business (a local Deli called Girl Cheesing), class clown, member of the dive team, and creator of an app called Weazel where students at his school are assigned animal characters to disguise their identities as they chat with fellow cohorts. Then you've got Pepper, an overachiever, swim team captain, Weazel user, and daughter to the founder of a wildly successful burger chain called Big League Burger. IRL, these two already know they're frenemies - with the class clown vs. overachiever and the dive team vs. swim team dynamic, it's to be expected. But when Big League Burger appears to steal Girl Cheesing's secret grilled cheese sammy recipe, they also (unknowingly) start to engage in a BLB vs. Girl Cheesing Twitter feud - since it's totally normal for both of their parents to put teenagers in charge of their corporate Twitter accounts. And in a twist no one saw coming, they start to fall for each other via the Weazel app too - without knowing the identity of who it is they're each chatting and flirting with. I don't remember 'zactly what the plot is of the 1998 rom-com movie You've Got Mail, but from what I do remember, Tweet Cute is essentially a reboot for a YA audience.

A few things about this book seem wildly implausible, but I didn't let it bug me too much because books like this usually tend to have plot holes and stretch-your-imagination aspects that the reader simply needs to overlook, amiright? I already mentioned the fact that you've got a couple of kiddos running corporate Twitter accounts, which is explained by one parent not being tech savvy enough to understand social media and one parent thinking her daughter is just a super good Tweeter so she wanted to put her in charge of the corporate account. Ohhhhkay. Then you've got the fact that (somehow) no one knows that Pepper's parents are the founders of Big League Burger, even though she's been attending the same school for several years. Wouldn't you (and everyone and everyone's mothers) know it if you went to school with, say, the kid of the founder of Chipotle? And with Weazel - if this app usually outs your true identity to the peeps you're chatting with within a few weeks, wouldn't everyone at the school know everyone else's aliases almost immediately? It doesn't seem plausible that Jack and Pepper wouldn't be able to suss out the other's true identity earlier in the book.

But nitpicking aside, this is a well written YA romance full of snark, foodstuffs, realistic and likable characters, drama, fluff, and fun.

"There you have it, folks. A fitting end to the cheesiest romance ever told, and a love we can all brie-lieve in."

Aw, adorable romance through social media. A little bit of strained incredulity that these two teenagers are allowed that much power in managing the social media for their family business but nice overall plot and connections and romance.

Cute! But I’m not the right audience- it was a little too juvenile for me. I won’t be posting a review this time. Thanks, anyway.

This book was absolutely wonderful and enjoyable to read. It's perfect for fans of You've Got Mail, Well Met, and Sandhya Menon. The characters are fleshed out, the banter is top notch, and the alternating perspective gives the reader the delightful feeling of seeing how awfully wrong situations are about to go. And the food descriptions! As a self=proclaimed foodie, I was salivating during most of this book. I wish more recipes were available, other than Monster Cake. By the end of this book, I was whipping up brownie/cookie concoctions and planning a trip to NYC to investigate small bakeries and delis.

Tweet Cute was sweet as, well, Monster Cake. If you know, you know!

Absolutely loved this YA debut. Pepper and Jack are smart, self-effacing, kind, and completely adorable. Hate to love is one of my favorite tropes. This fell in that category but in a complex way, deftly weaving in high school culture and social media.

I voluntarily read and reviewed an advanced copy of this book. All thoughts and opinions are my own.

Such a cute YA Rom Com

Pepper and Jack have families that run competing businesses which causes a Twitter war to ensue. What started out as working together on a fundraiser for swim team has turned into a friendship and maybe more between Jack and Pepper.

This book takes a look at relationships between friends and family throughout all kinds of situations.

Great read, super fun characters

Clever and cute contemporary romance invovling rivalry restaurants/families.


I really like Pepper and Jack. They both seemed very real and vulnerable. Jack's constant feelings of being less than his twin brother felt authentic, making me like him. Pepper's family has fallen apart, her mother in particular was very hard to deal with as she is so centered on her growing business and ignoring the damage she is doing to her youngest daughter. Together, they seemed to create a safe space where they could be themselves, both in real life and online through an app that Jack secretly created.


There's lot of different ways these two characters are communicating, through those I mentioned and also through their companies Twitter accounts where they are creating a huge publicity fight.


Some of the things that happen made me really sad for Pepper (her relationship ith her mother for instance) and I loved the warmth of Jack's family and his relationship with his grandmother.


The story is charming and light and moves very fast between Pepper and Jack's perspectives. When everything finally is resolved at the end, I felt a little disappointed. I don't want to say what the reason for the rivalry was, but I was hoping for a little bit more. Also, I'm totally disappointed in the adults in this book. They act more like teenagers than the teenagers themselves.

Overall, Tweet Cute is adorable and a fun read for anyone looking for some romance with a little bite.

Tweet Cute is the gen-z approach to a classic rom-com. It has all the tropes of something like You’ve Got Mail, the vibe of something like When Harry Met Sally, but with a modern and teenage twist. Technology and social media enhance the story, and create new stakes for the characters.

I immediately connected to our protagonists Jack and Pepper. They’re both very sympathetic and relatable. They embody, in different ways, that universal teenage experience of feeling left out. Jack struggles with feeling overshadowed by his more popular, more charismatic twin; and Pepper with her Mother’s plan for her future. Both struggle with the pressure and expectations of going in to a family business. I think it’s notable that it’s the interests that they choose to pursue outside of their family’s businesses — Jack creating the Weazel app, and Pepper’s baking — that are the things that help bring them together.

It really uses the irresistible appeal of good dramatic irony to it’s advantage. The audience gets to see Jack and Pepper interact in three different forms with no idea they’re talking to the same person every time: at school, on the anonymous Weazel app, and over their family’s business twitter accounts.

Tweet Cute also expertly encompasses the feelings of being in your last year of high school: the fear of an unknown future, the pressure of what others want for you, and figuring out what you want for yourself. Theres a sense of these characters no longer feeling like children, but not quite feeling like adults yet, and not knowing what to do about it.

I’d recommend this delightful YA debut to anyone that wants a lovely fluffy rom-com to escape in to, especially if you’re into character driven, almost fan-fic-esque, stories. A delight from start to end.

The premise for this book peaked my interest and I wasn’t disappointed. It was a very modern take on meeting someone which I enjoyed reading about. I liked the relationship between Pepper and Jack and it was a well paced story.

Who enjoys rom-coms with the feel of a younger version of the classic---You’ve Got Mail??? *hands in the air & jumping up and down* I took a break (happily) from the heavy mysteries and thrillers, to dive right into one of my favorite genres---YA!! Of course, I was interested, right off the bat!!! I saw Pepper (think---young Meg Ryan) as the beautiful, cheery, yet ambitious & driven teen girl. I felt it was more beyond her appearance than most everyone sees. Thus enter Jack, who is the complete and total opposite of Pepper---But...and this is where the story starts to take off for me! I won’t spoil the story for you; just know that you will enjoy revisiting #AlltheFeels of being a teen (at least I did)! I rated this book a 4 out of 5 stars. I mean, it is a ROM-COM and I get a literary high off that S*%&!!! Thank you to Netgalley for the ARC, in return for my honest review.

Fantastic! This YA book was funny, unique, and so charming. I fell in love with the characters and loved the NYC setting.

It’s safe to say that Emma Lord’s debut has been very well-received, which is very cool because I like seeing debut authors get support. They’re just taking off in the literary world and need all the backing they can get. But in my very humble opinion, I just don’t think this was a solid start for her career.

Quite frankly, there’s a part of me that is genuinely confused as to why people enjoy this, as I consider this has a LOT of problems. But first I’ll talk about the positives. Unfortunately there are barely any, but they are there and deserve to be highlighted. Who knows? Maybe my rant will wanna make you pick this up for some reason, lmao.

But anyway. I greatly appreciate this book’s humor. It’s actually really funny and the humor is very modern and relevant, which is very much needed in YA contemporary these days. I feel like Lord did a very good job of capturing teenage voices. Also, the way this novel handled Twitter and meme culture was honestly masterful. Twitter is my favorite social media app and the way it was incorporated into the book was very well done.

The food descriptions were so delicious (I am, after all, an absolute sucker for grilled cheese, it’s one of my favorite foods) and I wouldn’t be against a Pepper & Paige blog-inspired cookbook; their creations are genius and their Monster Cake sounds disgustingly amazing.

Another thing I liked was the exploration of academic pressure and the challenges of attending a prestigious private school and how sometimes teens lose sight of their goals and dreams all in the name of grades. They focus so much on striving academically that at the end of the day, they don’t actually have the time to think about what comes afterward. I think this particular theme could’ve been explored further and more deeply and wasn’t used to its utmost potential. And this is where it begins. The flurry of things that caused this book to blow up just like that Monster Cake in the first scene of the story.
Here’s the thing. Plot twist: I was enjoying this book! The first half was funny, compelling, and entertaining… Until it wasn’t.

I wish I could say I liked Pepper and Jack. I really, really do. Jack, I guess, was fine for me and I felt for him a lot, but Pepper was just The Worst, and is one of the most selfish and conceited characters I’ve ever read about. Seriously. This girl’s uncapable of not making everything about herself, and the fact that she’s supposed to be my age makes me want to slap her across the face because of how fucking dumb she is.

Before I keep ranting, I would like to note that everything about Tweet Cute is not to be taken seriously. It’s silly, ridiculous, stupid, and over-the-top, and it takes pride in that. But then it got to a point where it was so dumb it wasn’t funny in the slightest anymore. And this is where I discuss some of my frustrations about Pepper.

She’s messy, okay? And so is, Jack. I wasn’t expecting them to be perfect in any way, teens are super messy and that’s valid. Hell, I can be messy sometimes. Feelings are messy. Life as a whole is messy! But her actions were just too much, bro. Misunderstandings happen and miscommunication is common, especially in contemporary romances. I understand why it’s used. But at the same time, the author took it too literal when making jokes about these characters having *literally* one braincell. They didn’t even have that! They had NO! BRAINCELLS! COMMON SENSE DOESN’T EXIST FOR PEPPER.

Pepperjack’s conflicts would’ve been resolved if they just talked! Said one thing! I understand why Jack didn’t open up about creating the Weazel app. But there was this one part, where Pepper finds out about it by herself, and she just makes like 183 assumptions in a row? And even before that, she was also making 237 assumptions about why Jack hadn’t texted her after their first kiss? Bitch????? People have lives??????? And all you can think about is that you hope he didn’t hate it???? BYE.
The cast of side characters were literally all plot devices and had one (1) personality trait. They were so boring that I’m starting to forget about their existence, jsjsskjshs. Talking about the cast, I was very off-put by this book’s treatment of its one (1) brown character and its one (1) gay character.

Pooja, the girl of color, is co-captain of the swim team and Pepper’s archnemesis. All we know about her is that this one time in freshman year, her and Pep were in History class and Pepper got asked a question by the teacher that she didn’t know the answer to, and Pooja gave her the answer. Turns out the answer was wrong and then the teacher asked Pooja the question and she gave him another answer and it turns out IT WAS RIGHT! So Pepper in true Pepper fashion, instantly assumed Pooja had humiliated her on purpose and never once decided to confront her about it and made her public enemy number one in her head.

This bothers me GREATLY because everyone in this book is white (which by the way, is kinda unrealistic, I mean, I don’t know much about New York, but it definitely has a more diverse population than Alabama, y’all), and yes, writing diversely as a white white writer is important, but when we ask for diverse characters, this isn’t what we mean? Pepper spent the greater part of the story villainizing Pooja in her head, the only POC in the book, and in turn the reader was convinced that she sucked. When in fact, Pepper is so focused on herself that she can’t take a minute to look around and acknowledge that maybe she is wrong. Sure, they made up by the end and formed a friendship, but the apology wasn’t good enough for me, and it felt like a fragile whitie excuse cause she was “new” at the school back then. There’s no proper conversation about it. Pep just realizes that she fucked up and never truly apologizes. And I don’t know man, it just didn’t sit well with me.

You know what else upset me? The gay character, who turns out to be Jack’s brother Ethan, is also villainized by him ALL THE TIME. He constantly refers to him as the golden child, the school prince, and everybody’s (including their parents’) favorite. Not only that, but he is a literal caricature and apparently his only personality trait is making out with his boyfriend, how fun. It felt gimmicky and made me highly uncomfortable.

Also, everyone keeps calling this a really cute romance, which I guess it kind of is? I can’t actually tell because there wasn’t any real development here, folks! I was led to believe by the marketing that this was an enemies-to-lovers romance, better known as my favorite trope ever, and I was left highly disappointed because this is nothing of the sort! Jack has a history of calling her Pepperoni and making fun of her throughout high school, and Pepper just shrugs it off. THEY’RE NOT EVEN ACQUAINTANCES FOR GOD’S SAKE! HOW DARE Y’ALL BAMBOOZLE ME LIKE THIS! And again, I needed some more depth to the romance; at the end, it moved way too quick for my liking.

There was also this really weird plot twist at the end that was absolutely completely unnecessary? I don’t know if it was some kind of ode to Gossip Girl or some shit, but I repeat, IT! WAS! NOT! NECESSARY!

Several plotlines were taking place in the book, such as the Twitter War, Bluebird and Wolf’s interactions, Pepper’s baking blog, all of the academic pressure and stuff, etc. And at the beginning they were juggled nicely, but then it’s like the author spent too much time focusing on something and then completely forgot about the other things that were happening and then briefly talked about said things so we wouldn’t forget about their existence, just to drop them all over again. And it became a never-ending cycle of me not being able to take this book seriously whatsoever.

There were so many elements of the story that had incredible potential. We could’ve explored the family dynamics more (which were actually pretty good). We could’ve learned more about Stone Hall, Pepper’s relationship with her sister Paige (besides the occasional phone call done to further the plot and to reaffirm us that yes, Paige resented their mom), seen more behind the scenes of the Twitter war with a lot more spice and hate, the swim team, Jack’s affinity for app development and his relationship with Paul. We never even visited a Big League Burger, even though it’s a humongous part of the storyline. Hell, we didn’t even get enough of icon Grandma Belly, who was done dirty as well and was yet another plot device! There was sheer, raw potential here that just got thrown down the drain and not used correctly and I am so sad. And this may be an unpopular opinion, but this should’ve been either a New Adult or Adult romance. Point blank period, and this is the hill I’m willing to die on. Imagine Pepper and Jack being college students who hate each other’s guts and now are interns in rivaling fast food companies. We really could’ve had it all, huh?

So many conflicts went down, and they weren’t even resolved appropriately at the end. There was so much baggage to be unpacked and things to be said, and yet, we were given a shitty-ass epilogue that magically made everyone best friends at the end. THAT’S NOT HOW THIS WORKS! PEOPLE ARE SUPPOSED TO TALK AND LET IT ALL OUT ABOUT THEIR EMOTIONS AND TURMOIL! YOU CAN’T JUST MAKE THEM FRIENDS AND ERASE THE PROBLEMS WITH SORCERY JUST TO HAVE A HAPPY ENDING! GOD!!!!!!!!!!!

One more thing: Pepper’s mom sucks. Seriously. She has all this money and power, leads one of the biggest fast food chains in America, and yet, she can’t even bother to hire a social media manager and instead exploits her 17-year old daughter into tweeting for her corporation and guilt trips her all the fucking time about it instead of, you know, letting her study and write college essays and do homework in peace like a normal teen. The worst part is that she’s never held accountable and is purified simply because Pepper has a good relationship with her. Can you tell I’m tired of the whites?

*sigh* I think that’s all, haha. If you enjoyed this book, I am: so happy for you, truly. For me, this sucked absolute ass, cause I wouldn’t even force my worst enemy to read this mess, and I wouldn’t ever want anybody to be made physically angry by a book. Trust me, it’s not a good feeling.

I think Emma Lord has the potential to do and write great things. Her writing is actually really good! This was hilarious, even I can’t deny that. But this was just a flop, and in my humble opinion, isn’t worthy of as much hype as it’s receiving.

To all my beautiful up-and-coming writers, here’s a tip for you: if you’re going to write trash, do it well!

Adorable teen romance. You've Got Mail enters the social media/smart phone age. Recommended for high schools and also middle schools (especially those with a demand for romance like Jenny Han or Sarah Dessen).

A cute rom-com with surprising depths, a really nice balance of humor and serious subjects. I really connected to Pepper and Jack and their struggles to figure out who they were as individuals and as part of their complicated families. I've been booktalking this title and I had to order extra copies for my library!

I laughed. I cried. I swooned with joy. The characters were sweet and relatable even despite my considerable age difference from them. Pick this up ASAP!!

Tweet cute is a really sweet young adult romance. I enjoyed the twitter war aspect of the story. I wasn't a huge fan of the conflicts in the story and how they were resolved. I recommend this book to lovers of young adult romance.

Tweet Cute is ACTUALLY the present day, YA version of You’ve Got Mail. We have a big corporation vs a small company and the 2 rivals are unknowingly forming a connection behind anonymous screen names. Sure, it’s restaurants instead of bookstores and they’re using an anonymous app instead aol emails but the similarities are definitely there. And you know what, I loved every minute of it!

I love how this book is so current but also timeless. Sure, Twitter feuds will probably go away in favor of a new app but there will always be kids trying to fit in and find their way. There were will be always teenagers discovering what their own path looks like vs what their parents want for them.

This book was cute and lots of fun but it also had food. SO MUCH food. I want the grilled cheese and the monster cake and the blondies. I want it all. Luckily Emma Lord is awesome and posted the monster cake on her website. I think I want to be her best friend.