Just as the title implies, this book is so adorable. I don't often read about high school romance but the blurb for this book had me intrigued. I enjoyed Tweet Cutevery much. I want to say that while there is just a touch of romance, this book's main focus is on teenaged drama and and family loyalty. The blurb does a very good job of helping you to infer what you'll be reading about. So, I did have an idea about what was going to happen. That said, I was pleasantly surprised that this book was so much more complex than I assumed. There are definitely lighthearted and humorous moments. And definitely moments of second hand embarrassment for me. Personally, I did not enjoy most of my high school years so I was easily able to connect to Pepper and Jack. If you are thinking about staying away from this book because you dislike bullying, I suggest you don't. There is some bullying but nothing heavy. In fact, I personally believe Jack's father and Pepper's mother were the strongest antagonists on the pages.

Ok, so now let's talk about the end of the book. The ending is a happy-for-now for Jack and Pepper, obviously because we're reading about 17 year olds and so much can change once they go off to college. But I felt had a strong connection so I believe they'll make it. Although, I would have liked an epilogue that brought us several years ahead to confirm this. Also, I was a bit disappointed in the way Jack's father got away with what he had done to Pepper's mom. I would have liked to at least see an apology on the pages. Because there wasn't, I have some bitter feelings toward him. But this is only my personal feelings and doesn't reflect on the author's story telling. This was my first book by this author and I know I would enjoy reading more from her in the future.

This is my honest and unbiased review. Thank you for taking the time red it. :)

I loved this sweet rom-com about two teens from feuding families. It’s got vibes of Romeo and Juliet with a very modern spin.

After a bit of a slow start for a chapter or two, I really started to connect to the characters when the Twitter war started. I loved the humor and seeing how Pepper and Jack's relationship in-person and online developed. I, sadly, had to stop reading to, you know, sleep and work, but if I could have, I would have read this straight through.

Tweet Cute by Emma Lord:

“Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.”

“I hate that I feel like I have to be a different person to match.”
★★★★★

The title of the book is obviously referring to “meet cute” but in tweeter. Personally I think that this story is much more complicated because the relationship between the main characters grows over time, rather than in an instant.
When I started reading this book I was expecting it to be somewhat like “What if it’s us” by Becky Albertalli and Adam Silvera; but what I’ve got was similar to what happens in “Geekerella” by Ashley Poston.
The story was at a perfect rhythm, it wasn’t too slow or too fast. The time the author invested in each of the events was perfect, making the book fluent and untiring.
The cast of character is lovable and relatable, they react in a real way. Even when most of their problems don’t happen to an average person their reactions feel real, there are no overreactions and they embrace the personality of each one of the characters.
There were too many things happening of the book; that, along with the book title that made me expect something else, made it a little bit difficult to identify the main plot of the story. I like to say that the story had mini plots because it actually felt like that, but even with the un defined main plot, the book wasn’t confusing, In fact I think it made it added intrigue with all the “What’s going to happen with…?”. Those might even count as plot twists.
In general the story is lovable, with enough romance to not make it cheese or sober and enough intrigue to not make it a stressful read. The author’s voice portraits perfectly the personality of each character and the description of the setting and the situations the characters had to pass trough, in my opinion was just right.
I would recommend this rom-com to teenagers and young adults. I’m looking forward to read more books from Emma.

A viral twitter war between the main characters Pepper and Jack make up this main plot for this romantic comedy for young adults. I also love a book set in NYC! The supporting characters really added an element to the novel, I'd recommend it!

This book was a fluffy comedy that I was happy to read in between some fantasy books. The premise of this book is two teenagers who get into a real-life Twitter war and, of course, maybe there is some romance involved at times. I didn't know what this book was about when I started it actually and I expected something else but was happily surprised! I am always happy when a book can make me laugh out loud like this one did. It's definitely funny and silly and ridiculous which is so awesome. 

Pepper is the main female character in this story and I felt most connected to her story. She has her fingers in so many different pies and somehow keeps her head on straight running the Twitter account for her family's business. She has to deal with college admissions and interviews, too, which I'm sure many of us can relate to. 

Jack is the main male character in this story and he is definitely the one who instigates the Twitter feud. I am kind of jealous that I can't try the grilled cheese that his family's deli makes because I absolutely love grilled cheese! Jack adds another layer to the story, creating an anonymous chat app that he unknowingly talks to Pepper on (this isn't a spoiler, it's on the GR summary, I promise!) 

Unknown identity? Is that a YA trope?! I think I remember something similar in We Are the Perfect Girl so let's make it a thing. It definitely added another whole layer to this story that made it even more interesting. It was a fairly short book so I would definitely recommend it for a quick read to break up reading or if you're in a reading slump. 

The thing I loved most about this book is the inclusion of the Twitter feud and how the online community reacts to the two of them. They begin shipping them because, of course they do, and that was just so millennial and on brand. Twitter is probably my favorite social media platform and seeing the way the romance developed in this modern age was well-done.

Banter, cheesy love, different family dynamics. What more could I want?!

A cute story, which big banter between the main two characters, and alternating POVs? I was here for that.

The story's underlying premise around family was deep and meaningful, and the character development was spot on for this little contemporary!

I really enjoyed this one, and I rate it 4.5/5 stars!

(This review will feature on my blog on Jan 7!)

**Review will be published January 20th, 2020 for the Blog tour, I will update this review with links at that time!**

Thank you to Wednesday Books for the digital copy! All opinions are my own.

SO CUTE & CHARMING Y’ALL.

This is the first book I’ve read that comes out in 2020! And it was great. Love when that happens. This is such a simply sweet high school rom-com. Lets break it down.

Okay, Pepper and Jack? PRECIOUS. From the synopsis I assumed that the drama of their budding relationship would resonate from the Twitter war and was surprised (in a good way) when it went in another direction. I thought this created a lot less of a mess and was very well done. Pepper was a great MC, but the real star to me was Jack. I LOVE THAT LITTLE CINNAMON ROLL. The poor guy just wanted to be appreciated for him (don’t we all?). I love that Pepper always knew who he was (and never mistook him for his twin). They had great banter and amazing chemistry through Twitter, texting and being together in general. It was a great slow-forming (I wouldn’t say burn, only because this book isn’t sexual at all in nature – it’s a very YA romance, which is another great bonus point) romance that had me cheering by the time I finally got my kiss scene. I was loving all of the fluff these two were giving.

I am so here for Pepper being a baker y’all. As one myself, it really solidified my connection with her. I love how willing she was to help others and tried to genuinely be kind in situations where I would understand her flipping out. Pepper had to deal with a lot on all fronts; school, mom, friends, etc. and handled better than I probably would have.

Pepper’s Mom though? Ugh. I knew she was up to something and had surmised what her “reasoning” would be and was not impressed (not with the writing or anything, just in how this character acted). If anyone needed to grow up it was her. I didn’t like the way she treated Pepper and was over her acting like a child by the end. I’m glad she did have some resolution and started acting like an actual adult.

The writing was pretty solid, I felt at times there were a lot of repetitive phrasing. So much so that I’m noting it here because of how often it occurred. I liked the New York setting and thought it was a great quirk that Pepper was afraid to go outside of her bubble to further places in Manhattan (because that would SO BE ME). I haven’t read a book with Twitter and burger/grilled cheese restaurants at the fore front. This made me love it more because I felt it was a newer look for young adult contemporary. And for someone that doesn’t even have a Twitter account, I didn’t mind one bit.

This was a great debut book and I’m excited to see what Emma Lord has in store next. If this is any indication, it will be another hit. Definitely check this one out! It’s as cute as it sounds.

Overall audience notes:

Young adult contemporary
Language: some language throughout
Romance: a few kisses
Trigger warnings: cyber-bullying

3.5 stars

I liked the idea behind this one as corporate social media wars are definitely a relevant topic in today's times. I mean just look at the frenzy over Popeye's chicken sandwich after their back and forth quips with competitor Chic-fil-A. And while at times while reading this book, I struggled with some of the business aspects of the story, I did like the two main characters and thought they had good chemistry together. Overall it was, well, a cute read!

Not too long ago Big League Burger was just a small hamburger restaurant in Nashville owned and run by Pepper's mom and dad. It seemingly found success overnight and quickly added new locations, and is now one of the top fast food franchises in the country. Even though Pepper is busy with school and swim team, she also helps run the social media accounts per the request of her mom. (but shh, it's a secret as the rest of the world doesn't need to know the online voice of Big League Burger is just a teenager)

Jack feels like he lives in his twin brother's shadow but he still always tries to do the right thing by helping out at his parents' deli. He is livid when Big League Burger rips off the recipe for his family's grilled cheese sandwich with special sauce. This means war. Twitter war, to be specific, as he's going to use the deli's Twitter account to give Big League Burger a piece of his mind. Shenanigans ensue and Pepper and Jack are going to spend a lot of time trying to one up one another. But maybe there's also time for a little romance too!

So it's probably going to sound like I have more complaints about this book than anything, but I really did like the story. The biggest problem for me was trying to just go with the story and not take it too seriously rather than question how realistic it was that a teenager was running a social media account for such a gigantic company. Jack's situation made more sense because it just was a mom and pop operation. In general I had a difficult time understanding Pepper's mom as it was hard to get her motivations at times. Many of the questions I had regarding her end up being answered by the end of the story, but in some ways it felt like it was too little too late.

I liked how the story alternated between the perspectives of Pepper and Jack and thought they were pretty well-developed lead characters. It truly is mind boggling how much of a role social media plays in our lives now versus when I was a teenager and the internet was just becoming a mainstream thing. Overall, the author did a good job writing a modern, young adult romance.

Thank you to the publisher and Netgalley for providing me with an advance digital copy in exchange for an honest review!

3.5
A cute, relatively tame (with the angst being around family or perfectionist school expectations) high school realistic fiction book.

The premise is fun and what I liked best about the book. having two teens who find themselves managing the Twitter accounts of their families’ food businesses felt fresh and funny and not quite realistic but close enough to be enjoyable and entertaining. They both go to an elite private school in NYC, and have some poignant moments navigating their siblings and family dynamics.. as well as their own lives and the business and all the ways things blow up on Twitter.

A little too wrapped up and cutesy for me and the characters were a bit light, but the twin representation was decently done and reflective and I liked that. I also enjoyed that it was approachable and not too dark in case that's not what a kid is looking for (which can be hard to find with books about high schoolers!).

An easy win to rec to students.

Thanks to the publishers and Netgalley for an ARC in exchange for an honest review.

This was cute but some of the modern name dropping felt odd since most of the references felt more like 2010. But for a cute and quick contemporary read this was nice.

Plot: This book had such a fun premise! As soon as I read the summary of the book, I knew I had to add it to my TBR list. And I'm happy I did! This book was so fun, and I really liked the twists and turns the story took. The book didn't unfold the way I expected it to, which was a pleasant surprise to me. I also think this book had a perfect ending.

Characters: The characters were all fun! I really liked Pepper and Jack, and kept hoping they would realize their feelings for each other. I also really liked Pepper and Jack's family and friends.

The cover: It's a really cute cover!

Overall: I was bordering on getting into a reading slump before beginning this book, and I'm happy to say this book saved me from that! I couldn't stop reading this book. I'm very happy I read it! This book had me laughing out loud several times during it, which is one of the best things I can say about a book. It also kept making me so hungry! All the baking Pepper does in the book kept me craving all the food. (And also, I would please like some Monster Cake IRL.) This was a fantastic debut, and I look forward to reading more of this authors books in the future! I highly recommend this book!

Tweet Cute, written by Emma Lord, is a charming young adult romantic comedy set to be released on January 21, 2020. This debut novel is published by Wednesday Books, an imprint of St. Martin's Press.

Pepper is an overachiever who succeeds in everything she sets her mind to, but when her mother asks her to take over the Twitter account for Big League Burger—the family’s successful fast food chain—nothing goes according to plan. She inadvertently begins a war with a local company that quickly spirals out of control.

Jack always thought that he and Pepper had nothing in common aside from being in the same class at their conservative private school. Jack is more of a class clown, always annoying Pepper, whom he sees as being a robot. Jack is uninterested in being popular or first in his class; his twin is more interested in such things.

When a big fast food chain advertises a stolen recipe, Jack sees it as a personal attack on his family’s small business and cannot help but retaliate by exposing BLB on Twitter. If Big League Burger can unapologetically steal a recipe, it means war—a war that brings a different side out of Pepper that he likes quite a bit.

This story was so endearing that I could not put the book down. I wanted to know what would happen next in their daily banter, whether at school or on Twitter. If you enjoy the television show, Gossip Girl, this is a book for you.

The characters are very well developed. I love how different they appear when you first meet them. Everything seems to push them together, even when they fight it. As the story progresses, they both work on their flaws and figure out what they want to do with their lives. Teens will be able to relate to their issues (i.e. finding a career, managing parents’ expectations, fear of disappointing…) but adults will also be able to understand them.

The romance is also very well written. I do not believe in “love at first sight.” Attraction, yes, but not instant love. This story eases into the romance in the most natural way, which is refreshing. I loved reading each page and hope to see more book published from Emma Lord. I highly recommend this book and give it a five-star rating.

RATING: 4/5 STARS

This was the most adorable story I've read in a while! Think "You've Got Mail" with a YA twist in our present-day social media universe. The story was modern and fresh - I loved recognizing references to celebrities, movies, music, and memes. The author did an great job of including my favorite rom com tropes (enemies-to-lovers, anonymous pen pals) in a way that felt unique instead of repetitive.

Pepper and Jack (how cute is their ship name: Pepperjack?!) were fun characters. I thought they were well-rounded out. The story is about more than their rivalry - it also touched on solving problematic relationships with family and forming new friendships. The scenes between Pepper and Jack, though, were the highlight. They had really magnetic chemistry in their online exchanges and in real life.

I'm really looking forward to more from this author! Her style fits right in with other YA contemporaries by Kasie West, Jenn Bennett, and Emily Wibberley/Austin Siegemund-Broka. If you like your books to have a dynamic storyline with some fluff (and a little cheese) on top, check this one out.

A sincere thanks to NetGalley and Wednesday Books for providing an advanced reading copy of this book in exchange for an honest review.

Social: @_shelf.awareness on Instagram

Thank you Netgalley for the advanced copy in exchange for an honest review. This was a very cute YA love story complete with vibes from a classic RomCom. The characters were engaging. The story was relevant in our time of social media frenzy! I would recommend this book to the middle school librarian and students I work with.

Jack and Pepper two teenagers having it out on a twitter war that involves their family legacy. Two restaurants, Pepper's parents own a chain of BTB while Jack's parents own Girl Cheesing. what begins as a twitter war between these two ends up with them falling for one another. It wasn't supposed to be personal, but it turned pretty personal in the end. So what happens with pepper and Jack when it does get personal? well you have to read to find out! I have to say this book was such a sweet read, innocent and funny at times. Pepper was trying so hard to please her mother, that at times I think she felt lost herself, and her friendship blossoming with Jack sort of pulled her out of that, also her newly friendship with Pooja helped her come out her shell and not be so competitive with others. Jack felt he was always in his twin's brother shadow, and Ethan felt the same way about Jack. They just didn't know how to not be someone else around each other. You really learn that sometimes we set rivalry with our siblings when there is no need to do it. I absolutely adored this book, I wish I could give it a 5 stars but something else was lacking. it was still a great read!

This was a ton of fun to read. The snarky Twitter war between Pepper and Jack was funny and their real life interactions were cute and sarcastic and I love them as a couple. When Jack got happy that Pepper could always tell him apart from Ethan, I couldn't stop smiling. When Pepper and Jack spoke with their parents about how they feel inadequate and what they want for their futures, I had tears. This was so well written, had good pacing, and I rooted for the characters from the beginning. Great read, can't wait for the world to see it!

This was a fluffy light romantic comedy.

I liked the writing and the characters (the main character didn't pissdd me off at any moment, which surprised me in a good way).

There were moment were my heart was happy (I'm a sicker for romance, more yet if is cute and sewer, exactly what this one was).

This is a very good debut and will read further books from this author.

3.5 stars ✨

Oh my goodness. This adorable gem of a debut novel. This You've Got Mail meets Romeo and Juliet story between two teenagers was so delightful to read. I was cheesing (you'll get the pun ;) ) so hard reading it.

Pepper's mom transplanted her from her hometown of Nashville to New York City where she worked really hard to fit in with her classmates which really means striving to be the best of the best-swim team captain, highest GPA holder, Ivy League colleges in her sight. Her family life is a mess but she can at least control her own life, and her family's burger franchise's Twitter account.

Jack is the class clown and always has to fight to not be mistaken for his more popular identical twin. But he's also a whiz and secretly created Weazel, an anonymous chat app that the entire student body uses much to the chagrin of their principal. When he's incensed at Pepper's family's blatant theft of his family's restaurant's grilled cheese recipe, he takes the reins of their Twitter account and goes to war with Pepper.

But they can only be anonymous with each other for so long and sooner than later one of their secrets comes to light.

This novel was so much fun to read. Emma Lord did a great job with characterizing Pepper and Jack between their respective chapters and you really get a good understanding of who they are as individuals. Pepper's drive to succeed academically is deeply rooted in her denial of addressing her family's drama and her own lack of direction in her own future. Jack lets himself hang in the shadow of his brother's praise when a lot of the work is done by him-swim captain meetings with Pepper, taking shifts at the deli. These teens have layers, and their exploration of their own lives reflects the growth they do throughout the novel.

All versions of their relationships were so endearing to watch, even their no holds barred Twitter duel. Pepper's creative baking concoctions not only won Jack's heart, but mine as well.

I couldn't find Pepper's relationship with her mother realistic; I couldn't find her mother all that realistic. Her mother was portrayed to seem more like a two-dimensional character and acted a lot more immature than Pepper. Her behavior was somewhat erratic and her negligence as a mother was inexcusable. Her almost offhand comment about not caring if Pepper goes to college or not was just that-offhand. No further discussion and no acknowledgment of Pepper's academics except to show disappointment in B's (For a parent who doesn't care whether or not her daughter goes to college and is otherwise uninterested in her life except to force corporate work on her, she surely has a lot to say about less than perfect grades).

On the other hand, I liked Jack's relationship with his parents. They're understanding and truly support Jack and their remorse at making him feel less than what they think is forgivable and treated realistically. I would have liked to see him have at least ONE deep conversation with his brother, because a lot of his issues stem from his perspective of being a twin.

Overall this was an adorable story and I couldn't keep my grin when they named their coupling "Pepperjack." You can't tell me Emma didn't center the story around grilled cheese without already having their pairing name planned out.

Thank you to Netgalley for this arc copy to read and review.

This was a fun, quick, adorable read! I really loved how Pepper and Jack were facing similar pressures at school and at home, but that manifested in different ways for them. It made their lives, their personalities, and their dynamic feel very real and relatable in different ways.

The complex effects of their twitter feud and the relationship between their families revealed toward the end of the novel also added a layer of realism that grounded what was otherwise a gloriously fluffy book. Nothing is completely black and white, and all the characters were doing their best.

I also loved the dynamics between Ethan and Jack, Pepper and Poojah, and Paige and her mom. All the characters felt fully realized and shared common but distinct struggles with trying to fit themselves and each other into narrow narratives. Definitely enjoyed this read!