I got a digital copy of this book via NetGalley and was a breeze to read through.

The language is simple and at times even poetic. The fact that he has been a comic in his life clearly shows off in the book. He is clever, witty and funny, and all at the same time. HE also has a way of cutting through the crap and getting direct to the point that he wants to make. I read the entire book in a day and re-read the book again.

Also, the stories that he shares are also shared in an interesting way. His personality shines through the entire book, which in a way is what he preaches.

Will recommend this book to anyone who is starting their branding/transformation journey as we speak.

The author definitely does know how to seize attention as this book grabs you straight off! A great read with lots of relevant information.,

The format makes it so hard to read - all the formatting is still in the script. Can you resend with a clean copy? Thanks. I'll gladly review it.

Curious about stories? Start here. This book is very engaging you dive into it. The author uncovers very interesting moments. Some of them we are so used to that we do not notice as they became a part of our reality and, in fact, these are all stories told to us daily if not often.

Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World, is a thought-provoking book written in such an engaging style that I found myself reading it in one sitting. Ron Tite teaches his readers how to persuade by telling a story (or a strategic narrative) guided by brand belief. He teaches you to avoid pitch slapping in favor of a much more competent strategy. Complete with case studies and personal anecdotes, Think.Do.Say is a refreshingly informative light-read that will have you thinking differently about brand positioning and expertly avoiding the dreaded integrity gap.