This book was fantastic. I completely and wholeheartedly agree with the power of stories, as I find myself drawn in by a good story often.
She’s a great storyteller herself, and I was captivated by her own stories as she used them to illustrate how important they truly are.
A great addition to any business owner’s bookshelf!

As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally.

I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal component that boosts connection and also a memorable experience. In a time where people are overwhelmed with data and information from sun up to sundown, this book shares how you can share and have your stories standout. Kindra Hall excels at writing something that is both relatable and inspiring. I took so much away from this book and I know I will refer back to it time and time again.

This book was a refreshing surprise in the flood of books on storytelling that have come out lately. Kindra Hall hooks you from the get-go with, what else would it be, a compelling story! The book is also full of practical advice using storytelling to educate, inform, and inspire.

This was an excellent book on how storytelling has become mainstream in marketing/advertising. Hall's writing is very accessible and her methods very clear and logical.

The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.”

However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both an enjoyable read as well as one that inspires you to look for stories that will impact positively on your business. It’s a good one.

There is a balance of information with a narrative. It’s essentially broken into three parts:
PART 1 The Irresistible Power of storytelling
PART 2 The four essential stories
PART 3 Create the story

It becomes clear though, that not all stories are created equal and that the more engaging the story the greater the impact it will have on the brain’s ability to be open to an offer. So investing time in finding a story, choosing a story and then making sure it’s the right story, is time well spent

The author shares different kinds of stories and provides examples of each.
Value story, discovers the real value of the product to the market
Founder story, where sharing relevant history is evident
Purpose story, unites the team to achieve the goal

The fourth one, the customer story, really grabbed my attention. It made so much sense that while reviews assist the prospect to narrow down the choices on offer, stories evoke emotions, speak to a moment, add details moving the audience from thinking logically to building connection. The prospect feels understood, “ie: someone like me has felt this way and found this to be the solutions. I want that, so I’ll buy it.”

The importance of ASKING customers for the story was emphasised and identifying and asking specific questions is likely to encourage the response you are hoping for.

I would highly recommend this book.

With thanks to NetGalley, HarperCollins Business and the author for my free copy to review in exchange for an honest opinion.

I watch kindra's videos all the time, so I know how she talks.. and read the book that way.. The starting story of her husband sold on the perfume is so riveting. She tells many stories to prove her point,

Chip Heath and Dan Heath in their 2007 book, Made to Stick: Why Some Ideas Survive, and Others Die, gives a simple formula: SUCCESs, Simple, Unexpected, Concrete, Credible, Emotional, Story. In other words, a story which is simple, surprising, whole, coming from an authoritative source, touches our heart is bound to stick. Kindra Hall goes into the art of storytelling, and a simple format that could work like normal - explosion - new normal. Chip and Dan Heath gave the SUCCESs framework. This book provides a more straightforward framework: Identifiable Characters - Authentic Emotion - a Significant Moment - Specific Details.
This book has a business needs orientation, therefore tries to develop the characteristics of the value story, founder story, purpose story and the customer story. Many of the excellent stories told in the book has the element of surprise at the core. Best stories are minimally counterintuitive, great myths and world regions attest to this. These aspects do not find much mention in this book. Otherwise, this book makes good reading.

Stories That Stick is a interesting book with good information. Well written it has some good advice.

Every business needs a story, every person has a story - the key is to tell your story the way listeners but in. This book is full of stories and aims to help you to create your own. The story should cover the value of the problem gap you cover. You can find useful tips and frameworks on building your own compelling and engaging stories.