If the title of this book catches your eye, and the description tugs at your curiosity to understand what “non-consensus” investment looks like, look no further: “Unlike quant (quantitative investment approaches) disciplines that depend on computers and number crunching, non-consensus investing is a framework, not a formula. It relies on creativity as much as analytics and on art rather than algorithms. It comprises a series of principles, not rules, because I believe an investment process should define but not confine the craft.”

If you, like me were drawn to the title and description then you will be thoroughly intrigued as I was by this introduction to the author’s approach. I have read many financial and investment books, many touting the same logic and results. While there are plenty of safe methods for steady gains (blue chip, S&P 500), I am always looking for outliers probe the market’s less unexplored side and return to reflect on the experience and share their wisdom with fellow investors looking to accomplish their financial freedom through various opportunities and risk appetites.

I enjoyed the author’s section on the balanced scorecard and approach to reviewing portfolio performance. The tips and footnotes are great for explaining various financial concepts. This book is a solid approach to understanding and investing in the market. The key concepts here for anyone to understand is that markets are complex and require a multidimensional approach to reviewing various variables in the market and individual stock performance for ultimate success.

Many investors make the mistake of investing based on past performance as an indicator of future returns and this is flawed. As the author states, this is an active investment approach. She provides the guidelines and identifies the key indicators investors should look at to assess performance over time, and no single or couple can reviewed in a silo, they must be reviewed holistically. This is a great approach to financial investing, if you have the time to take an active role and willing to roll up your sleeves and truly understand market dynamics and stock performance indicators.