Cover Image: The Relationship Economy

The Relationship Economy

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Member Reviews

It was a great read with some valuable information on growing and maintaining relationships. I did share the book with some colleagues and staff that report to me. Its great to empower those that are coming up the ranks and they can learn quite a bit from it.

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In The Relationship Economy, author and consultant John Robert DiJulius argues that our inner circle - the people we trust the most - is much smaller than in the past. We miss out on opportunities to make a deeper connection that can potentially enrich lives. Due to the dark side of technological disruptions, we are now relationship disadvantaged. For anyone and any business to thrive in the future, they will have to master the art of relationship building. DiJulius teaches us the importance of being authentic, obsessively curious, a great listener having incredible empathy, and loving people.

The Relationship Economy is about building a culture that recognizes the importance of each individual and making everyone a part of a community that is working toward something bigger - a community that makes them feel cared for. Seven traits are key to effective interactions: compassion and empathy, engagement and warmth, a drive to serve, ownership, charitable assumption, presence, and a desire to exceed expectations.

Your customer-facing employees may not understand the true value of the services and products they are selling to the customer. What they perceive is going to be projected on your customers. It is rational for customers to be irrational. Once employees understand there is a good probability of a customer reacting emotionally instead of rationally, they won't take it personally and will be better able to make a brilliant comeback. DiJulius' takeaways are really useful to improve your relationships, both private, and in business.

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If you are looking for a boom that will teach you new things about customer experience, this one is highly recommended. The author was able to share his experience-based wisdom on what makes great customer experience happen in your organization, from the front line all the way up to the top.

The moat important lesson I learned from this book is about FORD. This acronym stands for Family, Occupation, Recreation, and Dreams. A healthy amount of conversations about these topics solidifies relationship amongst individuals.

Other than this, you will learn a great deal on other topics. For a short book, it was able to share a lot of insights in customer experience.

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We are living in the age of social impact, relationships based economy and deep customer engagement that influence buses and brands. These relationships are powered by digital. It has never been easier and extremely difficult to build a business. This is a good book on why and how build social relationships between customers and brands.

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