I got a review copy of the book from NetGalley..

What I loved about the book:
- simple concept explained in a simple way
- 50 case studies, each not more than one page Long.

What I thought could have been done differently:
- at the end of every case study a link to study the case more in depth. This way, as a reader I could pick and choose the cases that I wanted to go deep with.

Overall a good book. Good Strategy, well aligned is a recipe for successful execution!!

Author Dave Ramos of Drive One Direction shows how "One" can be powerful. By changing one word from its mission, transport to energy, Tesla widened its oyster.
Alan Mullaly had One Ford statements behind the back of business cards. Many directions you could take this to suit your company need.
While reading about Dollar tree selling everything at same price, I was reminded of Nick's Menswear suit all priced the same.
Was happy to read about Ryobi. I have been meaning to look it up, after seeing it in the house. Look at the bottom, it says One+. Its is their battery platform.