Cover Image: The Business of Being YOU

The Business of Being YOU

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Member Reviews

Quite informative and insightful. An exceptional guide to knowing and finding your niche and your personal brand. With a concise directive and a visual blueprint leading you, step by step in accomplishing your dream of business ownership. It also warns about the misleading paths and pitfalls, that some find themselves entrapped in.
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Personal branding is equally important in corporate world and in the world it's if startups. It plays different roles in both though. In my opinion personal branding is something to work on for a number of years and you'd better have a concrete goal and a plan in place. The good thing about this book is providing examples, sharp by step approach and exercises for self-training. The book is very good for someone who is just starting or thinking of building a personal brand.
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I received a free copy of this book from Netgalley in exchange for an honest review.

This is a solid resource for building your own brand that touches on each area of media, including social media, and also addresses how you see yourself.  There are end of chapter exercises which help you put what you have learned into action.
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