Favorite Quotes:


She’s a wizened old cow who hasn’t had sex in over a decade. I’m sure her girl parts are about as interesting as day-old bread.

“Are you wearing eyeliner?” “Yes. And it’s not easy to put on. I tried a smoky eye yesterday, but I just looked like I got in a fight.”

It’s all I can think about. I’m glowing so much, I’m practically radioactive.


My Review:


As with every Susan Mallery book I have been lucky enough to stumble upon, The Friendship List was better than an all-day all-you-can-eat and carryout trip to Willy Wonka’s. It was good fun with several cleverly written, witty, and highly entertaining storylines that held something for everyone. I adore and covet Susan Mallery’s writing style, she is a master storyteller and I quickly fall into her smoothly scrolling tales that seem to be populated with oddly endearing characters who are delightfully easy to know while realistically flawed and endeavoring for improvement. Her dialogues and observant narratives are crisp and lively yet comfortable and a pleasure to navigate. Of course, my favorite character in this tale was the all-wise and lovely Dagmar, a woman I am sure was crafted by the use of hidden cameras following me!

While I didn’t have one thing in common with the main characters I enjoyed them anyway. Unity was a grieving young widow who was stagnant and unable to move on even after three years, and Ellen was a single mom of a teen who had not been on a date since becoming pregnant as a teen herself. Their friendship and sassy banter sparkled with delightful humor and were a welcome reprieve and absolute joy after a reading a slate of tense thrillers. I have decided I need a regular infusion of Susan Mallery in my life for good balance.

Unity and Ellen have been friends forever.
Always together...
Thick and thin, rain, shine, and now hiding.

Unity doing her best to make herself the youngest member of the Silver Pines retirement community.
First, by partaking in a large number of the community activities.
Then by making herself an indispensable fixture through her hometown handyman service. Staffed by and servicing the senior community.
All the while, making a habit of being as nondescript as possible. And silently grieving the death of her husband and high school sweetheart, Stuart.

Ellen is a teacher, a single mom, a great person and friend.
She, like unity, has a very select group of friends, and loves her job, nondescript clothes, and has built a life around her son.
And she, like her friend, thinks that her life is fine, fulfilled, and happy.
At least, that is until she stumbles into a conversation between her now teenage son and a friend.
During which he discloses that he will not be going on the upcoming college out of state college tour to California. Because he has decided NOT to go to school out of state because he has to "be there for his mother" Because he "is her whole life."

Meanwhile...
Unity is receiving a bit of a push out of he nest of her own. As she has been declared at 34 to be "too young, tall, and fit to be a member of the senior pickleball team.
And has been made an unaware datee and a well intentioned by ill-fated blind date with her senior bestie's great-nephew, Thaddeus.

Something has got to be done.
And it appears that Ellen, spurred into action by her son's heartfelt words. Has come up with a plan to prove to herself and the world that she, and Unity by extension. Can and will have a life. Or are perfectly willing to die trying.
By way of their "Friendship List".
A bucket list of sorts that the two women challenge themselves to complete. While we the readers come along for the ride.

The Friendship List is a very sweet and poignant glimpse into what starting over can mean. When major shifts in the dynamic of one's life occur.
In the case of Ellen. The shift from single parent to that of single empty nester.
And in the case of Unity. The shift from happily married military wife, sans child. To childless young widow.
And the lengths, both long and short, comical and painful that one sometimes must go to. In order to find their way back to self, life, love, and the possibilities of forever.

*Special thanks to Harlequin and Netgalley for providing the review copy on which my non-biased critique is based.

The Friendship List is one of the best book I read in the women’s fiction category as it’s highly entertaining but also full of food for thought.
The story of two women stuck in life and who never had the time to experience different things in life is both uplifting and poignant.
You cannot help feeling for Ellen and Unity, they are strong and terrified by the changes in their life. Ellen needs to change in order allow her son to feel free, Unity needs to change in order to overcome her grief.
The path to healing and growing up is helped by a list of things to do and the items are related their fears.
There are other characters in this book that needs to change Keith and Thaddeus and their story are intertwined with those of the two women.
The story is character driven and the reflections and changes make the plot engrossing and enjoyable.
There’s a lot of character development and you can read about how the characters overcome their fears and reach happiness.
I love this book because it made me think and reflect on my life. I think it’s not hard to find part of ourselves in the characters and it can be an excellent way to find new paths to change.
An excellent story that kept me hooked, strongly recommended.
Many thanks to HQN and Netgalley for this ARC, all opinions are mine.

Susan Mallery has upped her game and The Friendship List may just be her best book yet! I've read quite a few novels of her's and this is by far my favorite. There's just something about a book that deals with friendship and dating that always draws me in and Susan Mallery has written all of this and so much more in this novel.

Ladies, The Friendship List is the perfect beach read and should be in your beach bags this summer! I understand that we only have about two more months of the season but you should definitely get this one before fall hits! Not only is it a lighthearted read with relatable characters and a rich plot, but it's the kind of book you read in a day because you can't get enough! I highly recommend it!

Two women feel as though their lives may be stuck going in the same circle year to year, so they challenged each other to complete a list to possibly move their lives in a forward motion. Ellen Fox has been a single mom since her teenage years and has slowly built a life that she is happy with, but it has always revolved around her life as a mom. She missed those wild single years, so she may need to focus on how her life will look after her son goes to college. Unity Leandre's husband died years ago and she still lives in his childhood home, with even the decor from those years. She hasn't moved beyond what life should have looked like in the dreams she had with him.

From a tattoo, to dates, to phone upgrades, these ladies challenged each other to do small and big things to move themselves forward and it was so fun to watch them complete the lists. For me the sad thing was that they weren't completing the lists together as Ellen was on a road trip with her son visiting possible colleges. This reminded me of my recent read by Abbi Waxman, but still felt different enough to enjoy both books.

With a few sexy scenes, there was a definite need for romance for both of these women for two very different reasons and I enjoyed watching women of my age fumble through dating. I loved how each woman challenged the other because they were both having the same issue but in a different context, it was fun to watch them help the other better than they helped themselves!

I typically enjoy Susan Mallery's stand alone books and I liked this one, but it wasn't my favorite.

Thanks go to the publisher and Net-Galley for the complimentary copy of The Friendship List by Susan Mallery for the purpose of reading and reviewing prior to publication. My opinions are my own, and no one has influenced them.

The Friendship List is a well-written novel with complex characters and a plot that will tug at your heart. The pacing pulled me in from the start and held me in its thrall until the fulfilling ending.

The MCs are two women who have been friends most of their lives. Each finds themselves stuck in the past and afraid to move forward. The story follows each woman through their journey to overcome their fear. They put together a list to help them and make it a competition.

Ellen Fox’s character has a seventeen-year-old son and has lived for him. She got pregnant the only time she had sex at seventeen and has never ventured into the dating pool. She’d become great friends with the coach and teacher at the school where she teaches.

Unity Leandre’s character is a jack of all trades, a woman who married her childhood sweetheart. Her husband was in the military and lost his life while serving his country. Unity can’t let him go. They had lived with his mother in her house, and although both the mother and her husband have died, she still sleeps in the bed in his childhood bedroom and has changed nothing. She truly stuck in the past and sees no reason to move on.

The Friendship List shows tremendous growth for Ellen and Unity as they go about accomplishing their lists. While Unity only suggested the list to help Ellen, who fears her son will miss out on the full college experience because she’s overheard him telling this to a friend, but when Ellen begins accomplishing her objectives, she feels compelled to do so as well.

Ellen finds out her good buddy, Keith, the coach is hot and can be more than a friend. I loved them together and wanted them to find their happy ending, which proves complicated, to say the least.

Unity meets Thaddeus through a friend, and because of the list, she jumps into a sexual relationship before she’s ready. They too are perfect for each other, but how does Unity become ready? Their romance is also complex, making it difficult for them to find their happy ending, but I really want that for them.

If you enjoy novels with massive character development where each MS learns life lessons along the way and a story that pulls you into their lives and the lives of their children and friends, then you will love The Friendship List as much as I did. While I’ve read and listened to many of Ms. Mallery’s books, this is the first I’ve had the privilege of receiving an advance copy. I am so pleased I had the chance to read this book and will continue to read and listen to other stories by her. Happy reading!

This book wasn't for me. I didn't find any of it exciting and thought it was pretty predictable. The characters weren't very likable either (except for Dagmar!). Thanks to NetGalley and the publisher for this early release in exchange for my honest review.

Susan Mallery hits it out of the park with The Friendship List. It's a heartwarming book filled with relationships of friends, teenage children, and romance. Ellen and Unity both find that love can hit you when you least expect it, in places you weren't looking. There are two scenarios happening for this pair of best friends, one haunted by the past and one closing in on her child getting closer to senior year and the next chapter in life. I loved how well the characters were developed, feeling like I had come to know each and every one, understanding their lives and feelings. A well written must-read for romance fans.

Raring: 4 Stars, HJ Recommended Read!

In The Friendship List by Susan Mallery, Ellen Fox and Unity Leandre have been best friends since childhood. Through every challenge life has thrown at them, they've stood by each other and made the best of things. But everything comes to a head just as the summer begins this year. Single mom Ellen's dilemma is her seventeen-year-old son Cooper. When she overhears him telling a friend that he'll be stuck at home because he doesn't think she can take care of herself if he goes away to college, Ellen is wrecked. The last thing she wants is to hold her son back. But how can she show him that she'll be fine when she's not really sure what she'll do with her life when he's gone?

The answer is the Friendship List that Ellen and Unity create together. They'll have different challenges that will push them out into the world and live their full life for a change. For Ellen, that means dating, wearing clothes that actually fit, and maybe even some lovin'. But for Unity, it's a whole other issue. Having lost her husband three years ago, her thirties have been a time of grief and pain. But if Ellen is going to be brave then Unity should too. Right? Although it proves more daunting than she even realized when she tries to put the items on her list into action. It turns out she's a bit more broken than she thought. But with Ellen's help and that of an eccentric local resident, Unity might just find her way out of all that she's been mired in for so long. Maybe even finding a few laughs and love along the way.

The Friendship List was an uplifting, hilarious, and heartfelt new standalone novel by Susan Mallery. A complete joy to read, I think women's fiction and romance fans alike will be howling with laughter and wiping away tears of happiness the whole way through.

I seriously had the best time reading The Friendship List. I do anytime I read a book by Susan Mallery, of course, but Unity and Ellen's story was an awesome mix of laugh-out-loud funny moments they endured along with soul-searching and personal issues they had to overcome. And girl power! There was a nice touch of female empowerment throughout the whole book, from Unity's "handyman" business to Ellen tackling her love life and making the moves on her man first. It was all done in an oh-so-real way, including all of the triumphs and cringeworthy situations that we've all muddled through in our own lives.

Every woman deserves a friend like Ellen and Unity had in each other. Really: #friendshipgoals. And that's something that I think Mallery does fantastically in her books. She creates realistic female relationships that inspire us while being honest about the tougher times friends go through. That was truly Unity and Ellen to a T. They didn't always see eye to eye when they stumbled over the items on their list. But you knew they still cared for one another and would be there, without fail, if they were needed. And isn't that really what friendship is all about?

I thought the idea of making a list of somewhat scary things to do to bring Ellen and Unity out of their rut was a great one. Unity's journey in particular is the one that to me was the most touching, where she was still suffering through the loss of her beloved husband, her high school sweetheart. She struggled through the entire book. I have a feeling it might seem to take too long for some readers, but I thought Mallery handled it beautifully and let Unity take the time needed to work through her grief and figure out that it was okay to move on and even love again.

Ellen's journey was more upbeat overall. She basically put her life on hold as a single mom and busy teacher. It took her wonderful son Cooper thinking he couldn't leave her on her own when he went to college to push Ellen out of her comfort zone. So she finally tried to be a little wild, have fun and date. Once she let go...she was on fire! Her victim--er, I mean love interest, was her close friend Keith. And what a hoot they were together. I adored them so much. Ellen and Keith made me giggle continuously with their initial awkwardness, but then fan my face over their intense physical attraction that took them both by surprise.

Absolutely perfect for summer reading, The Friendship List will take readers on a most enjoyable ride. Through the happiness and tears, passion and grief, Susan Mallery didn't leave one emotion unturned--and I'm sure her readers wouldn't want it any other way.

Will appear on the Romance Reviews Today site in August. http://romrevtoday.com/

THE FRIENDSHIP LIST – Susan Mallery
HQN Books
ISBN: 978-1-335-13696-1
August 2020
Contemporary Fiction

Willowbrook, Washington – Present Day

Single mom Ellen Fox has spent the past seventeen years raising her son, Coop, but now he’s about to embark on a trip to decide which college to attend. She has been apprehensive about letting the apron strings go, but when she overhears him tell a friend that he feels he can’t leave her because he doesn’t want her to be alone, she realizes she needs to take action. Ellen’s best friend, Unity Leandre, lost her beloved husband three years ago and is still in mourning. After she is “kicked out” of a senior citizen group (Unity is the same age as Ellen at thirty-four), she decides to join Ellen in making a “to-do list” of things to experience.

Ellen will be joining Coop on a university bus tour to Southern California as a chaperone alongside her fellow teacher (and friend), football coach Keith Kinne. She figures she might be able to do some of the things on her list, such as get a tattoo, but what about the biggest item on her list: have sex? She hasn’t been with a guy since she was with Coop’s dad, who left after he found out she was pregnant. Will she meet a guy on the trip? Or is he right in front of her?

Unity’s elderly friend invites her to a meal one day, but when she arrives, she discovers that she has been set up with her friend’s nephew, Thaddeus, as a possible dating interest. Unity feels she isn’t ready to date yet, so abruptly leaves. Later, she regrets her decision, feeling that it was rude, and Thaddeus was only trying to be friendly. To even her surprise, she contacts him and agrees to do some things with him that she’s never done before, like rock climbing. But Unity still has no intention of getting romantically involved with Thaddeus.

Two longtime friends realize that they need to upgrade their boring life and decide to make a pact to experience new things. For Ellen, it’s all about changing the baggy clothes she wears to those that actually fit her. She sees Keith as a friend only at first, but as the only two adults on the trip with several high school kids, including Keith’s daughter, it’s inevitable that he ends up on the top of her list of potential sex partners. For Keith, he never saw Ellen as anything more than a friend, but after seeing her sexy new clothes, his libido is soon revved up. Meanwhile, Unity continues her friendship with Thaddeus. He’s nice and easy to talk to. But she continues to keep any thoughts of romance out of their friendship, even though he makes it clear that he’s interested in her.

THE FRIENDSHIP LIST is perfect for anyone looking for a wonderful summer read. Ellen and Unity have stood by each other through the years, always being there for the other. But after realizing they’re in more than a little bit of a rut, they decide that to make some changes. Why not challenge—and encourage—each other to experience something new? Both Ellen and Keith are single parents and are currently questioning their abilities as parents. Keith’s daughter, Lissy, is sullen, and he can’t seem to talk to her. Ellen tries to put on a happy face to Coop to convince him that she won’t care if he decides to go to school in California.

Do Ellen and Unity get what they hoped for in THE FRIENDSHIP LIST? Will their mundane lives change for the better? What does the future hold for them? Find out the answer in the fun-to-read THE FRIENDSHIP LIST.

Patti Fischer

Two best friends jump-start their lives in a summer that will change them forever…

Single mom Ellen Fox couldn’t be more content—until she overhears her son saying he can’t go to his dream college because she needs him too much. If she wants him to live his best life, she has to convince him she’s living hers.

This was a fun romance/chick read.
I enjoyed the premise of this story, it was cute, sad, funny.
Everything you love in a Women Fiction is in this book.
This was my first Susan Mallery book. And I'm looking forward to reading more from her.

Thank You NetGalley/Publisher & Author for this E-ARC for an honest review!

Thank you to NetGalley and Harlequin Books for a gifted copy of this book. All opinions are my own. Pub date - 8/4/20.

Susan Mallery is fast becoming one of my favorite authors. She consistently writes wonderful women's fiction/romance novels full of heart and charm. There's a lot of sex positivity and discussion of safe sex in this novel and I thought they were really well done. My favorite part of this novel is the amazing female friendship! I love when women band together to build each other up and have each other's back. Unity and Ellen fight because hey no relationship is ever perfect but they also know when to put aside their own issues to be there for the other when the time calls for it. There were moments when I wanted to shake both of them but overall I enjoyed seeing them grow individually and together throughout the story. However, I think because the story is split between their two storylines there isn't enough room to dive deeper into their relationships with the heroes.

Overall, a quick and fun summer read!

Linda's Book Obsession Reviews "The Friendship List" by Susan Mallery, HQN Books, August 4, 2020

Susan Mallery, the author of "The Friendship List" has written an entertaining, intriguing, memorable, and thought-provoking book. The genres for this book are Women's fiction and contemporary fiction. There also is some humor and romance. The novel timeline for this novel is set in the present and goes to the past when it pertains to the characters or events. The author describes the characters as complex, complicated, and confused.

Ellen Fox is a teacher and single mom of a teenage son that will be entering his senior year of college and is thinking of college. Ellen is really surprised to hear him saying that he doesn't want to go too far away from home because he doesn't want his mom alone.

Unity Leandre is a young widow and Ellen's best friend.  Unity's husband died in service to his country, and Unity still is mourning him after several years.

The two friends sit down and write a list of challenges, that bring them out of their comfort zones, so they can look like they are living their lives to the fullest and making changes. Is there a possibility that women can and want to change? What will happen if they do change and meet the challenge list?

This is a witty, heartwarming, memorable, and thought-provoking story. I appreciate that the author describes the importance of family, friends, taking chances, love, and hope. I would highly recommend this enjoyable book.

Unity and Ellen have been best friends forever.  Whatever is going on in their lives, they've been there with and for each other. When they recognise that their lives are in a bit of a rut they make a list of all the things they could do to move them from that rut.

When Ellen heard Cooper saying he was worried about his Mom and he wasn't sure that it was right for him to go away to college, she was devastated. When Unity had a few important people in her life point out she was living in the past - she got shirty, then she got working on a list in the meantime. Still not sure she was ready to move on.

I liked both the men in the book - Thaddeus and Keith. They were honest good men, and had a lot going for them. I loved how Thaddeus treated his great aunt and Keith loved and sweated over his daughter Lissa.

The story ambles along, alternating between the two couples mainly, with some falling out and falling in. There were some funny, laugh out loud moments. It's about friendship, moving on and growing up and second chances. In places somewhat saucy. While I prefer a women's fiction book I am going to place this right into the romance genre.

Single ladies Ellen and Unity are best friends. Ellen has a 17 year old son and hasn't been on a date since she got pregnant as a teenager, while Unity is still mourning the loss of her husband who died 3 years prior. When Ellen's son expresses fear in leaving her behind for college and Unity is kicked off her pickleball team (made up of mostly seniors and retirees), both women come to realize they are stuck in their ways. They challenge one another by creating a "Friendship List" of tasks to do that will test their boundaries and force them to overcome their fears and insecurities.

If you like chick-lit stories about grown female best friends, this is a fun read. Ellen and Unity are practically sisters and have even lived together for a time when Ellen was a pregnant teen and Unity's parents died. There is so much sisterly love between these two--they can really hurt each other's feelings and then hug it all out the next day. Ellen is like a teenager losing her virginity again as she explores sex and romance with her colleague, while Unity's journey to moving on is a bit more sad and emotionally challenging. Mallery's male love interests are always interesting. Keith is a coach who is equally tough on his daughter as he is on his athletes. It is insanely annoying and charming how much he cares about his daughter. Thaddeus, on the other hand, is a successful-stripper-turned-businessman, who equally matches Unity in emotional depth and understanding. Stubborn characters are hard to read about, but Ellen's and Unity's growth into better versions of themselves is heartwarming.

Ohhh wow! I have to say I wasn't sure what to expect with this one. Ms. Mallery is an auto-buy for me but still with this one I wasn't sure. But she hit it out of the park! The characters are so believable and realistic that every reader should be able to find a character to connect with. The story line is powerful and honest. I could see my moma, who had me at an early age, but I also saw myself who didn't. The heartbreak felt by the characters at different stages and times we honest and heartfelt and so very easy to feel yourself. At times I cried, I laughed out loud, I sighed, I wanted to shake someone so I shook my kindle,... It's one of those stories that you Feel! You will end up being so happy you read this one while at the same time hating to see the story end. I so want to see Ms. Mallery write another story including these characters. I want to see the teens, need their own stories.

I agree with others that this is a story of lifelong friendship, but it's more than that. It's a story of griefing and finding a way to move on. It's a story of growing up and somehow allowing those you love to grow as well. It's a story of learning to trust when it's not something you want to do. It's a story of allowing those you love to make mistakes when you really want to stop them from doing so. It's a story about life and how messy and wonderful and fun and heartbreaking it can be. It's a story about family being more than blood. It's well its a great story that I feel will touch you in unexpected ways. You may find yourself wanting to make your own list. And you maybe taking another look at the things you've taken for granted in your own life and loves. I highly recommend this one to everyone. It has romance, it has growth, it has life... It has everything. Such a great story and I can't wait to read more from Ms. Mallery. I suggest you pick up a copy today and be prepared to stay up all night reading!

The Friendship List was the perfect read for lazing about with today.
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Unity has been widowed for three years and seems to be content hanging out with her elderly friends and her grief group. Her best friend Ellen is getting ready to send her son off to college, but hasn’t been in a relationship since she was seventeen and got pregnant by her high school boyfriend. Together they create a list of things to challenge them out of their comfort zones and embark on a summer that will change both of them.

This is such a cute book! I wish a had an ocean nearby to read this, it’s the perfect beach read. These two had me checking in with my best friend today. I love reading a book about women who are uplifting to one another. And this cover is perfection! 💙
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⭐️⭐️⭐️⭐️

The Friendship List is a heartwarming, coming into yourself, emotional read. I love the closeness of Ellen and Unity. Both ladies need a little push in life. And once they give each other that little push needed they really blossom and come into their own. I love how Ellen is challenged to get out of her comfort zone when it comes to how she is dressing and take a chance on life. She is a wonderful single mom and it is past her time to feel like a women again not just a mom. Her friendship with Keith is almost perfect. I love how they both get knocked over the head when it comes to the shift in their relationship. They fit so well together. When it comes to Unity you really feel for her. Widowed at a young age she has a hard time getting over her first love Stuart. You do not see much light in her when it comes to moving on until she receives a few pushes from Ellen and Dagmar. I love Dagmar and her meddling ways. Thaddeus is Unity's perfect match but you get why both don't jump right in. I love how they take their time and how Thaddeus feels things out when it comes to Unity. He is the final push she needs. Once she realizes that you will love the growth Unity goes through. This is a sweet book of friendship, starting over again and rediscovery. I laughed and cried. My heart ached at times but by the end of this book I had a huge smile on my face. I love what Susan Mallery brings to the table in this one.

A story of two friends who due to their life experience; stuck with their life and unable to move on. Due to circumstances, both Ellen and Unity decides that they can help each other to make changes in their current life via a challenge list. Thru this challenge list, each of them discover what they have missing out and begin to enjoy their discovery. However, it is not sufficient for them. Are They still need to make the leap of faith to make the required changes and take the first step to the new life that they discover?

It is a nice and cozy read for me and toward the end, there are tears too 🤫


https://www.goodreads.com/review/show/3450653955

I did a little happy dance when I was chosen by the publisher and Netgalley to read and review this book. Susan Mallery’s books are always fun trips into the minds of her quirky characters, and this book was no exception. Unity and Ellen have been friends forever and both are single and not seeking anyone in their lives. Unity is a young widow and Ellen is about to be an empty nester when her only son Connor heads to college. Both need change in their lives and their discovery of their need for change is part of the fun of reading the book. Together, the two friends come up with a list, kind of like dares to each other, to complete. Things like sky dive and get a tattoo were more than a little daring for these two homebodies! I really enjoyed getting to know both women and their romantic interests that end up being so much more. Unity meets Thaddeus at the most unlikely place of the retirement village where she hangs out with a friend named Dagmar, who happens to be his aunt. Ellen has known “”Coach” for years, teaching with him and enjoying the camaraderie of having a good friend of the opposite sex. Thrown together on a bus trip to visit colleges, Ellen and Coach discover that maybe friendship isn’t enough for them. The sparks fly, the relationships develop, there is the usual and expected conflict and the happily ever after that Mallery’s readers crave. This book has everything that I needed to forget the reality of life and get caught up in the hilarious romp through the ladies’s attempts to be the first to complete the “friendship list.” I really enjoyed reading the book, but I must admit that the sexual scenes were described with too much detail to keep me comfortable during those parts, so I skimmed them and didn’t feel like I was missing anything other that graphic details that I didn’t want to read. Fans of light romance with many laughs will enjoy this book.
Disclaimer
Disclosure of Material Connection: I received a complimentary copy of this book from the publisher via Netgalley. I was not required to write a positive review. The opinions expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255, “Guides Concerning the Use of Testimonials and Endorsements in Advertising.”