Although I do not generally recommend gender-based material for my audience, most of my clients only work with women so I thought this would be a great refresher/boost for me. I love the time and attention the author takes to give into the trust aspect of know, like, trust. Great statistics, scientific studies, and anecdotes are sprinkled throughout to reinforce the content. I will include quotes in my work on trust and would love to learn more from the author about "hedonistic experiences" and how to pull them off.

The importance of creating the brand experience with the female consumer in mind is solid. It’s a really important subject and this book gives a broader overview as to why male-dominated executive teams should reexamine their marketing and sales approaches. They need to create a brand experience that appeals to the identified target market. In most instances it’s not them. Its a woman. I loved that the author described us as ‘The Chief Purchasing Officers” of households. And she quotes many numbers to support this descriptor, eg ‘... a 94% influence over 0f all home furnishing purchases...”

It is a quick read and I am sure will be thought provoking for many, who perhaps have not taken as many steps on this journey.

However, from a personal perspective I found, as I worked through the book, the content to be quite familiar. As a Brand Strategist and Entrepreneur, I have spent a great deal of time exploring these concepts, and in great detail. For example, Faith Popcorn (Eveolution), Tom Peters (Re-imagine) and then the Gallup Inc (and their extensive work on the importance of employee engagement to the delivery of the brand story and customer service). So this broader, less-detailed approach didn’t add much for me.

With thanks to #NetGalley, Greenleaf Book Group Press and the author for my free advanced reader copy to review in exchange for an honest opinion.