This was really a good book with lots of practical information and suggestions. I could, however, live without the potty mouth.

This was not my favorite read. The writing did not mesh well with my style. That being said, it was very well written and will be a phenomenal message for the intended audience. That audience just wasn’t me.

Oh my bookshelf! What did I just read. Firstly huge thanks to the publisher for my ARC ,I am grateful. I enjoyed this book and I found myself bookmarking nonstop because what a WOW. This book is exceptionally written and quite enjoyable ( yep based enjoyed with wine ) and always have your notebook on standby. I thought a brand was only famous people but one can simply be a brand and it's so important you are true to who you are and what you believe in. I recommend this book to everyone who wants to distinguish their business and refine the tone of their brand.

I did not connect with Jessica Zweig's story in Be. at all. The principles and information in this book was nothing new. I much rather read from authors who come from a place of self discovery, and not constantly reminding me throughout the book how incredible their business success has become and leaving little advice on how others can get there themselves in simple, practical steps.

I wouldn't recommend this book, but if one sees value in her message; rent it from the library.

A rebranded version of branding and marketing 101. New and fledgling business owners will appreciate the simplicity and easy to follow steps in this book. It does get a bit repetitive, but it’s still worth reading through.