~Made in Korea~
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5/5
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I saw this on netgalley and knew i had to request this one right away! I’m obsessed with the concept. Like the competing k beauty competition enemies to lovers concept is GOLDEN. I feel like this is going to have very similar vibes to Perfect on Paper by Sophie Gonzales and that will make me very happy!
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Pros
+There is just something so amazing about a girl running a business out of her locker. Also I would totally support this business irl I love me some Korean face masks!!
+I love dual perspective books. Both Valerie and Wes are so interesting
+I love the dynamic between the two main characters. I can’t even say they’re enemies to lovers (rivals to lovers maybe?) but I’m obsessed with the vibe they have
+Valerie and her grandmother!!!! my favs
+Ahhhhh the first snow myth I love it!!!
+ NOT THE STUCK IN A STORAGE ROOM TROPE IM SUCH TRASH FOR THAT
+Honestly I really love most of the side characters like Taemin and Charlie and Valerie’s grandmother!!
+This book made me cry and not a lot of books can do that
+Really great ending!
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Cons
-I don’t like when everything is so good and then everything goes wrong plot wise. It hurts my heart every time even tho it’s a natural part of every book
-It’s funny how the author calls out the over use of the miscommunication trope but still uses it lol
-This isn’t like a huge thing or any fault of the authors but sometimes the romanization of the Korean words would throw me off. i’ve taken a Korean course in college so i know how the words sound and what they look like in hangul but I kept getting tripped up on some words because of the spelling. I wish they would have been in hangul but I understand why that wasn’t possible.
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Overall I really really enjoyed this book! I’m definitely adding sarah suk to my must read authors list! This was the perfect balance of fun and seriousness and all of the characters were amazing. This just pulled me out of my reading slump!

Disclaimer: I got this ARC in exchange for media interview. Interview with the author will be up on Pop-Culturalist on pub day!

This was pitched to me by the publisher as being a mix of Frankly in Love and Netflix’s Start-Up!! I’m a huge fan of both so I immediately said yes and it lived up to my expectations. Wes and Valerie are competing in school for who has the best Korean business because only one of them can win. If you loved A Pho Love Story or Hana Khan Carries On then you’ll love this one! I loved the banter, the K-Pop, K-beauty influence, and the fact that one of the characters has eczema. It added more depth to the character and the author recently revealed on IG that she also has it. I highly recommend it and keep an eye out for my interview with Sarah the same week as the publication date in May!! (Look up pop-culturalist.com on google and it should pop up !!).

Fantasic characters. Interesting plot. The story will keep you engaged the whole time. I loved it from the first sentence.

As soon as I heard about this book, I knew I had to read it! The premise, the cover, everything about it sounded like so much fun to me. Made in Korea features rival K-beauty companies and the two students behind them falling for the competition.

Valerie Kwon has run V&C K-BEAUTY, a student business, successfully for the past three years. She plans on using her profits to take her grandmother on the trip to Paris she’s always wanted. Senior year is looking like there will be a boom in business…until the new kid shows up. Wes Jung has moved multiple times in the past 10 years because of his mom’s job as PR of a popular K-pop group. When people accidentally see the merch his mom gave to him, they immediately buy everything from him, leading Wes to realize that he can make the money he needs for his saxophone repairs and his music school applications from this. However, Valerie might not appreciate this sudden arrival of a rival.

I really liked the protagonists! The characterizations seemed a little simple at first, but that changed over time. Valerie is single-minded about her business and upset that her family, other than her grandmother, doesn’t take her and her dreams seriously. They constantly compare her to her older sister, which Valerie hates. Meanwhile, Wes wants to pursue a music major, but his dad wants him to be a doctor. Both were a little typical of Asian-American stories, but I liked how they grew throughout the book. Valerie realizes that her business isn’t everything, especially when its success came at the expense of her relationships. Wes learns to stand up for himself and tell his parents what he wants to do.

The side characters were great as well. Valerie’s cousin Charlie is the co-owner of V&C K-BEAUTY and the supplier of the products. For years, he’s been in love with Pauline, who ends up helping Wes with his business. They’re both supportive and critical of Valerie and Wes, aiding in their character arcs while having their own characterizations. A mutual friend Taemin helps both Valerie and Wes, although maybe not in the way they want. Also, Valerie is really close to her grandmother, which was a nice bond to see.

The premise was really fun! Reading about Valerie and Wes try to one-up each other throughout the school year was entertaining and a little concerning seeing how far they were willing to go. There’s also some comedic relief with Taemin, who is such a chaotic character.

I would technically classify this book as a rivals-to-lovers romance, but it’s not really hate to love, at least from both sides. Valerie does dislike Wes at first, but that’s more her disliking anything that’s an obstacle to her business. Wes doesn’t have any hard feelings against Valerie really; he competes against her because he needs the money for his music school applications since he hasn’t told his parents about wanting to go into music. They had some soft moments though, and I really liked them together.

Overall, Made in Korea was a cute contemporary about two students and their rival K-beauty companies. I really liked the characters and their dynamics, as well as the romance. If you like rivals-to-lovers romances and/or Korean-American representation, I think you’ll enjoy Made in Korea!

Cute and frothy rom-com based on a competition between two Korean high school students who run school sanctioned businesses selling beauty products. Valerie and Wes start as rivals driven to win. The relationship develops in an atmosphere that combines the values and perspectives of their traditional Korean families with current popular K culture. Good choice for a summer beach read.

I’ve never read a book about teenage entrepreneurs before, so the business rivals-to-lovers dynamic was a super fun setup for a rom-com. Wes and Valerie’s rivalry felt very real in that their motivations for competing with one another were convincing; I liked that they both had real reasons to want to outsell the other so that there was no clear pick as to who the reader should root for. (The dual-perspective narration was helpful in that area.) though at times it felt a bit surface-level, I felt like “Made in Korea” really cashed in on a lot of the possibilities presented by the premise of rival business owners falling in love.

I wanted to enjoy this book but it just left me feeling like something was missing. I didn’t get attached to any of the characters, maybe because their “personalities” fell flat or they were just unlikeable. When Valerie decides to buy counterfeit skincare to sell because she lost her plug, and her friends tell on her/stage an intervention I just thought “Seriously? This is a plot point?”
It felt cheesy and rushed, it would probably make a cute graphic novel but did not like it for an actual YA romance novel.

Sarah Suk’s debut novel Made In Korea is a well-written, light read that focuses on four Korean-American high school students. Valerie and her cousin Charlie run a Korean beauty product store, the most successful student business in their school’s history, but face tough competition from newcomer Wes and their mutual friend Pauline who join together to sell K-pop merchandise at the same school. While all four students have their reasons for running their businesses, Valerie and Wes in particular have specific financial goals that make them so competitive it threatens to ruin their friendship and the potential for something more. Suk’s excellent narrative and character development suggests a strong personal connection to her characters which brings extra life to the story. Made In Korea is a great own-voices novel with strong Korean-American representation and comes strongly recommended for fans of K-pop, K-dramas, and Becky Albertalli.