Member Reviews
Mike M, Media/Journalist
This was a great book. Anyone who has been successful with a company should know how to top off business with a follow-up product. This book will show you how to do it.
Darya Y, Reviewer
I found the book very useful and practical. It has a well-designed amount of research reference and practical advice. Really started thinking of introducing New products in company 's portfolio. The step by step process is there. Also, the book has helped me to walk through my own experiences from the side of consumer and cross-view how the industry works.
