I absolutely LOVED this book! I could not put it down. Jamie's story is so relatable and real. I have had similar experience with getting lots of rejections and keeping on pushing ahead and moving forward. She has reignited my passion for making a real difference in my industry. I have enjoyed Jamie going live in her Facebook group each day and cannot wait for her all day event on February 22nd. I feel honored to have been given the opportunity to get a sneak peek at this important book for entrepreneurs.

have watched Jamie Kern Lima before on QVC and have tried some of her products, I was very excited to read this book and it did not disappoint. Great methods and ideas for following your dreams, building confidence and finding and using your voice.

I absolutely loved “Believe IT” from beginning to end. I told all my friends they need to preorder it ASAP! Jamie is an incredible role model for all ages! She shares such vulnerable moments of her life with each of us that inspires us to keep going even in our lowest moments of life. I cried and laughed while reading her journey. She is an inspiration to all women and men to live out their dreams despite what blocks may come our way. If our why is strong enough no one or thing can stop us from succeeding! Believe IT is a must read!

This is a great book to remind someone of how valuable they are. Author Jamie Kern Lima shares her story of how she became well-known in the makeup industry. Starting with nothing, and working out of her living room, her story certainly inspires others.

I received an ARC of the book, but this review is of my own opinion.

I was contacted to participate in the book launch for this, but didn’t get my copy in enough time to read it to participate in the launch. So I can’t rate the book, but 0/5 stars for how disorganized the launch was and how negative the people were in the Facebook group.

This is a great book.! Jamie writes from the heart with raw vulnerable truth while being contagiously encouraging, uplifting and motivating. Her story is interesting and inspirational and she shares many great lessons. This is one of those books that I didn't want to end and I highly recommend it!

I reached a point in my life where things were just stagnant and I didn’t quite know how to get unstuck.

I’ve read countless self-help, personal development books over the years and thought this book would be like all the others. Little nuggets hidden within the pages but not enough to truly get me motivated to try something different in life. But after the first few chapters, I could tell that this book would be a change I was waiting for.

As I read chapter after chapter, it was like the book found me at just the right time in my life. Having dealt with some of the same mindset beliefs as Jamie Kern Lima, I couldn’t help but feel attached to this book and continue reading to the very end.

This book is broken down into various key lessons learned over her lifetime from countless mentors and influencers in her life. Jamie recounts her stories in each chapter and sums it all up in the end with a new core belief to shift her in the right direction in life.

This book offers a multitude of insights that points you to the path of believing in yourself like never before. A simple yet powerful read, begging you to shift your mindset and start believing in your abilities to make things happen.

Kudos to Jamie Kern Lima for her success over the years and for proving that you can achieve your biggest dreams in life with the right amount of grit, determination, strong work ethic and most importantly if you give yourself the gift to...

Believe IT.

I hardly ever read, I just don’t take the time being a busy mom and business. Owner. This book spoke to me in so many ways. I smiled, I cried, I related . Loved this book so much. Want to read over and over. I bought the digital copy but want the book so I can highlight!

Jamie’s real life experience and personal challenges helped her transform vision into a successful business, helping thousands of women feel worthy and important. “Believe IT” can transform your life as well.

Get yourself the Kindle version! You’re gonna wanna highlight A LOT!
This was very inspirational, and Jamie says and shares a lot of things that just need to be said and shared, especially today! Regardless if you are aware of Jamie Kern Lima for her IT Cosmetics fame (a brand whose products I love in addition to their mission), I guarantee there will be something that resonates with anyone who picks up a copy of this book—for me, I found it to be a veritable treasure trove and such a treat! I highlighted so many amazing gems, but I want you to discover them for yourself, and so I will not share or spoil any details.💎
I preordered a Kindle copy and joined Jamie’s book launch team to be able to read an ARC.

This book is fresh and ideas are great. It reads like a story and is an easy read for all. If you are starting out or are older this book gives you take aways to use in you areas of life. This book show several people's lives and how they turned them around.Love the book.

This was just a complete joy to read. Not only do we get a glimpse of the intense work Jaimie has put into building her empire but we also get to feel the roller coaster of emotions that she had experienced as well. She's an influence to us all on how to persevere through challenges, to believe in yourself, your dream, and to what your heart holds true, no matter what. It was a pleasure and an honor to read through her life's experiences and it has changed me, definitely for the better!

Jamie Kern Lima's Believe It: How to Go from Underestimated to Unstoppable is an inspiring read! I had not heard of Jamie, or IT Cosmetics, before reading this book, and, really, I should have considering that Jamie is a self-made, highly-motivated, hard-working woman, who created a make-up company from the ground-up, which was eventually sold to L'Oreal for billions of dollars. Jamie then became L'Oreal's first female CEO. In this remarkable story of her life, from the tale of finding out, as an adult, that she was adopted, to meeting her idol and mentor, Oprah Winfrey, Jamie shares her heart and the lessons she learned along the way on her path to success. Jamie's achievements did not come easily or all at once, and she shares how hard she worked, the grueling days (and nights) she put in, in order to reach the pinnacle of her victories and all of her dreams. In doing so, Jamie imparts essential teachings and lessons designed to assist women in making their own dreams come true. Jamie's story was a pleasure to read, and I will surely pick this book up again when I need a bit of Jamie's inspiration and encouragement in my own life.

This book is truly amazing! I haven’t enjoyed a book so much in a while - and reading is one of my joys! I love how the author, Jamie Kern Lima, shares her life experiences and how I can relate so easily to her story (even when I am not a billionaire yet!). Jamie is so brave, vulnerable and authentic throughout the whole book. Her story makes me want my dreams even more, work even harder, believe in myself without doubt, and speak up to stand up for myself, my dreams/goals and others. I am inspired to remember my "why" every day, to take one day at a time and do what I must to move forward a step, to work with joy, surround myself with people that uplift me, and to have fun throughout the journey.

What a great book! I want all my friends and family to read it. Very inspiring and so real.

Thank you, Jamie Kern Lima, for sharing your story, your struggles, your journey, your a-ha moments, and your victories with the world.

Have you ever read a book so profoundly impactful that you’re not only still thinking about it after finishing— you’ve got a clear and soul-filling sense that it’s going to influence your life for years to come? Yup— that’s how I feel about Believe IT.

Part memoir, part personal development advice tome, Believe IT is the story of IT Cosmetics’ founder, Jamie Kern Lima. The book is passionate and direct, but manages to remain approachable through its delivery with a lighthearted, welcoming tone. From start to finish, you get a clear sense in your gut that the authenticity referred to so often in the book is genuinely present in Jamie.

Unlike some personal development books that flirt with the memoir genre, Jamie gets vulnerable in a cogent, meaningful way that illuminates her learnings. I found the narrative well-balanced, with vividly recounted memories lending needed layers to the Jamie Kern Lima story— nothing about the personal anecdotes she shares are there gratuitously.

There’s a raw honesty in Believe IT, and it does not in any way romanticize what it takes to grow a business to the point of a billion-dollar acquisition. She opens up pretty wide about how building IT Cosmetics affected her relationships and health, including her desire to become a mother. Jamie also touches on the myth of balance in Chapter 13, which for me (mom of 3, a woman in tech leadership, many more hats than I sometimes feel I can handle), was particularly compelling.

Sharing lessons learned through an often emotional (and nearly always relatable) look at significant life events, we get to know Jamie and understand the circumstances that shaped her and molded her mindset. Reading about the failures, the closed doors, the successes, the triumphs— I found myself equally impressed as I was motivated. And she says as much herself in the book— part of her objective in sharing her story is to uplift and inspire other women to get past self-sabotage, realize their potential, and become acquainted with their own strengths and ability to persevere.

My biggest takeaway from Jamie’s story is a simple message to the women who read it: Yes, you can do it. So go on and do it.

I received an Advanced Reader Copy of the Believe It ebook, courtesy of the Believe IT launch team.

So far this book has been AMAZING!!! Jamie Kern Lima is an inspiration!!!!
I am learning so much about myself, can't wait to get to the end!!!!

Believe It is different from other motivational books I’ve read, because Jamie is so incredibly relatable. She’s down to earth, and humble, and very honest, while encouraging and inspiring readers to push themselves to reach their goals regardless of the obstacles, or perceived obstacles in their way.
I decided to read this book, because I’ve followed Jamie and used It Cosmetics for years, but I was even more moved and inspired by Jamie’s story than I expected.

Amazing, Inspiring, insightful and heartfelt Her journey, her stories are relateable Every chapter is filled with raw emotion. I would find myself asking “what would I do in that situation” or “how can I do better or be better in my life & relationships” Jamie was THE pioneer of standing up for women, just the way they are, trying to end the notion that women need to attain perfection in order to be beautiful. Each woman IS beautiful... I think she was the person that started that change, and this book shares some of that story.

I was blown away at the authenticity and raw emotion Jamie shared in this book. I laughed (out loud!), cried and couldn’t help but feel amazing about myself as I walked through this journey with her. I felt connected to her through the whole book and didn’t want to put it down. Thank you Jamie for sharing and for helping me feel empowered and proud to be a woman of courage.

Cannot think of a better way to start the year than with this inspiring book! Jamie shares her story so authentically - and not just her success story, but a perseverance story. How she was able to keep going year after year of so much rejection and doubt from other people. How she was working through personal struggle amidst professional success. Sharing her struggle and how she kept going so transparently lights the way for other women to believe they are worthy to go after the dreams in their hearts. I highlighted so many parts to go back to in this book. A wonderful uplifting read - I looked forward to my time reading it each morning.