This was a surprisingly fun and informative workbook to brainstorm about starting a business. I liked the mix of personal introspection (what are you good at? what shortcomings might stand in your way? what needs in life would this business fill?) with down-to-earth checklists and charts (who will serve as your lawyer, accountant, tech geek, etc., what competitors exist and how will they react, what infrastructure is in place to support your business...). It was simple to use, fun, interesting and quite helpful.

I read a temporary digital ARC of this book via NetGalley.

A 5-star idea but it doesn't translate as well in digital form, for me personally. I'd definitely recommend this in print form to anyone teetering on the edge of not being sure about starting their own business. The tone is really light and encouraging and I love the idea of the doodles. WARNING: This book will have you drinking a lot a coffee! :)

This a cute book to help you test if you can be a business owner, launch your own idea and it is very good. The only thing, the electronic version of the book is not the best option as this book needs to be a paperback one. There are plenty of underachieving execs to work on.