Cover Image: The Transformation Myth

The Transformation Myth

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Member Reviews

As the CEO of a nonprofit organization that experienced an immediate 50% drop-off in demand for our services in late March 2020, I am well aware of the challenges facing businesses due to Covid. The Transformation Myth provides a helpful playbook for acute disruption, like the one we have been experiencing for over a year. I can appreciate the difficulty of writing a book like this while in the middle of a crisis. While reading it, I was very aware of the challenge of the timing of a pandemic business book. While not fully about the Covid pandemic, the content was also very much about the disruption brought on by Covid. Reading it in May of 2021, it felt both too late to be useful (I've had to figure a lot of this out already) and too soon (the long-term effects of remote work on real estate and employee well-being, for instance, are not yet known). The framing of the digital resilience mindset was built on Carol Dweck's popular research on growth mindset, as 1. Respond, 2, Regroup, and 3, Thrive, is helpful and a good strategy for future periods of disruption. The Transformation Myth pulls in a lot of content from other popular authors (the aforementioned Dweck, plus Simon Sinek and others), which I have read in their books and HBR articles. Those sections were very skimmable. The authors include brief case examples from a wide variety of companies and describe either their successes or challenges during the Covide pandemic. These were fairly motivating (although they skew heavily large corporations vs. small businesses or nonprofits). The middle section is devoted to technology; perhaps this is the research that the authors had planned to publish when they elected to pivot. Cloud computing, big data, AI, machine learning, and cybersecurity are all covered in some depth, with helpful questions for business leaders to consider as they either stay ahead or catch up with digital transformation. The last section focuses on the workforce and the changing face of the office. Much has been written about remote work, and many polls and surveys have been conducted about productivity and employee experience, but (as the authors point out), it's hard to pull the remote work experience away from the ongoing stress of the pandemic when you evaluate its effectiveness or long-term viability. Because of the heavy focus on digital transformation, I think this book will still be relevant when it releases at the end of September. Leaders may also want to pick it up to have a guidebook in place when the next disruption arrives.

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