This story was good. But not my favorite my Stephanie London. I loved the MC and felt for her awful situation with her Ex. I didn't feel as connected to the Male MC and idk if it was because I felt his Hemsworth lookalike vibe was over played, or what. Loved the female MC though.

Great read. Funny, heartfelt, well written story of two people on seemingly very different life journeys. Both have given up on forever and have zero interest in happily ever after and only want to get though the day with their personal goals in mind. Monroe, after having been left by jerk of a husband skipped town only wants to run and save her floundering restaurant and go home and be left ALONE. People are not on her list of things she likes. Ethan, a Chris Hemsworth look a like has left Australia after having received an ultimatum from his fiancé. Rather than cave he packs his things and heads to the US to find the father he never knew about so clearly hasn’t met and winds up in Monroes small town. He has less interest in romance than Monroe does. As he is so good looking in a town of women starved for men he is pursued relentlessly. He has as little interest in love as Monroe does. So they decide to help each other. She needs customers and he needs to get the nutty women to stop relentlessly pursuing him. They decide to team up in a fake relationship to help them both. What could possibly go wrong? And so begins their dance. Will they find their path to love, happiness, trust and their own happily ever after and save themselves while meeting their other goals? It’s an easy fun summer (or any time really) read that will make you smile and melt even the coldest of hearts.

Oh my heart! I am swooning so madly over Forever Starts Now by Stefanie London. It is a flirty, witty and emotional small town romance with an Aussie Thor look alike drop dead gorgeous hero with issues and a redheaded fierce heroine with more issues. I didn't know how time passed while I was reading the story.

Ethan Hammersmith ( yup that name is all trouble) has come to USA from Australia in search of his true identity. His real father. Forever Falls is a stop in his search. Monroe has been here forever with her family who dreamt of having her own bakery but dreams get crushed. She is heartbroken and dulled. And now the biggest challenge in her life is to save the diner where she works as manager. Ethan needs to hide from the town's attention due to his Chris Hemsworth like appearance and Monroe needs people to pay and not just loiter around to have a look at Ethan. So comes the not so brilliant idea of Fake Relationship. And you know, those tend to get awfully real so fast.


This story holds the warmth and beauty of small town romance in spades. Forever Falls is a picturesque town with quirky, nosey, kind, simple people. Monroe is such an amazing woman. Her husband cheated on her, she had to stop dreaming about own bakery and spend all the time and money on her sick father yet she has not lost the light in her soul. She is a delightful and sweet presence to anyone and her sassiness is so awesome. On the other hand, Ethan feels unmoored and lost when the biggest lie of his life was exposed. He has left everything behind for a search that only makes him feel frustrated, restless and sad. Monroe made him feel real happiness after a long time. This man is so sexy and confident and swoon on steroid. Charming, witty, sexy..the full package. They became partners for mutual convenience but soon it became true friendship. Their chemistry was sizzling hot. Holy slow burn goodness! But every great love story becomes greater with complications. Ethan doesn't know if he can stay and make a life in Forever Falls with his unresolved issues. Monroe doesn't know how to move forward after losing a man who brought back the spark in her heart. Everything works out just perfectly at the end.


Forever Starts Now by Stephanie London brings all the warm, fuzzy and adorable feels in my heart and soul. It was a beautiful love story with beautiful characters.

I reviewed an early copy voluntarily through Netgalley and Entangled Publishing.

This book was a funny, heartfelt small town romance with memorable characters. It was a great book for me to finish today, poolside. The writing was solid and kept me interested from the first page until the last. This book gave me all the feels. Family. Friendship. Secrets. Best of all--Emotion. The character growth and conflict were perfect. Huge thank you to Netgalley and Entangled publishing for allowing me to read and review this wonderful book.

Two characters with broken hearts find a way to piece themselves back together thought the unexpected love and support they find in fake relationship!

After finding out the man he thought was his father isn’t related to him from his mother on her death bed, Ethan upends his whole life in search of his missing family. This search takes him from his home in Australia and all across America as he searches out his birth father…

When hunky Australian, Ethan shows up in Forever Falls, he is perfect man for Monroe; only here temporarily, not her type and extremely gorgeous! Just what she needs to get back at her cheating ex-husband as he slinks back into her life causing her more trouble!

Monroe proposes a fake relationship to Ethan to help him search for his history and he will show the town and her family that she has moved on from her ex. But soon agreed upon kisses turn into more and they end up in something that feels like a real relationship. This will only end up hurting both of them, because Ethan’s home isn’t in Forever Falls and Monroe’s is.

Sometime you get a story where both characters are just so likeable, yo don’t want to let them go- this story made me feel that! I loved our grumpy anti-love Monroe finding her passion (in more than one way!) with Ethan. Her ex gaslight her into not believing in her self worth or her dreams and the encouragement and support from Ethan gave her back her life! Ethan is a sweetie trying to distance himself from the world as he tries to find out about his past, but Monroe breaks through his barriers and shows him what a real family is.

Ugh! I just loved these two coming together and discovering that their fake relationship is real… and I seeing their personal growth to make their HEA a reality!

This was my first Stefanie London book- and definitely not my last!

Forever Starts Now by Stefanie London is scheduled to release June 29th, 2021.

I received a complimentary copy of this book from Entangled Publishing and NetGalley. Opinions expressed in this review are completely my own.

#ForeverStartsNow #StefanieLondon #NetGalley #pinkcowlandreads

A fun read, perfect for a pool day! Set in a small town where everyone is in everyone else’s business. The two main characters both have baggage that makes them hesitant to move forward but it also makes Monroe’s “healing” believe able.

Thank you netgalley for the advance copy for my honest review.

A tale of love, loss, and what it means to be family. “Forever Starts Now” is a cute little love story that brought a smile to my face.

I enjoyed this book, but I think I wanted to like it more than I ended up actually liking it. The premise is a little weak and predictable, but the characters make up for that. I didn't totally buy the issue between Monroe and her ex - if they had different lawyers how did her's not catch that a mistake had occurred and why was it her job to fix the problem? Shouldn't he have taken care of it so all she had to do was sign the papers? I also wished Monroe had taken more of a "everything has been going so great I just hadn't even been thinking about it" kind of attitude when Ethan accused her of lying to him about the divorce-that-wasn't because she wasn't really lying to him. I forgave that part because it was resolved so quickly rather than being dragged out and leading to a huge blowup between the two of them. I also would have liked to have had a scene in which Monroe ran into her aunt - there definitely needed to be more closure on that issue. I was so glad that Monroe was forced to take a chance on her dream rather than staying on at the diner (that act was probably one of the kindest things anyone did for her). I also liked that Ethan went home and found his own closure before seeking out Monroe again, it made me more confident that they would really be able to make it work and be happy with one another. This is definitely a great summer read - more substance than some romances, but not so much that you can't read it with a smile on your face.

Thank you to NetGalley and Entangled Publishing for providing me an early copy of this book; I appreciate it !!

I enjoyed this book quite a bit; it is a perfect summertime read --- easy, breezy and sweet. The characters each had their own issues and baggage and their fake romance was surprisingly believable. I did appreciate the disclaimer at the beginning that outlined subjects that might be emotional triggers for some readers; I really wish all books did this. The descriptions of the baked goods were vivid and tickled my sweet tooth. Without giving away spoilers, I will say I liked the ending and how the issues were resolved. Overall, I liked this book.

***Thank you to NetGalley, Entangled: Amara and Stefanie London. I voluntarily read and reviewed this book. All opinions are my own.***

2.5 stars

Forever Starts Now was a little bit flat for me. I liked Monroe and Ethan well enough, but for me their chemistry was mediocre. They both spent too much time with their heads in the past, and I felt like I only got glimpses of who they were in the present. There was a little too much telling and not enough showing in terms of story-telling. The MCs did both work through their issues, which was good. This is a great book for people who love a sugary sweet—no pun intended—romance.

Cute, amusing, and heartfelt!

Forever Starts Now is an entertaining, uplifting tale that takes you on a journey into the life of Monroe Roberts, an intelligent, heartbroken, young woman who finds herself inadvertently in need of some help from the sexy, new visitor to Forever Falls, Ethan Hammersmith who may just require a little assistance of his own.

The writing is smooth and sweet. The characters are genuine, hesitant, and supportive. And the plot is a delightfully charming mix of friendship, family, life, love, introspection, secrets, misunderstandings, taking chances, and finding the true meaning of home.

Overall, Forever Starts Now is an engaging, witty, cosy tale by London that has just the right amount of emotion, passion, and angst to make this story a quick, breezy, enjoyable read.

This was a wonderful story and I had a blast reading it. I loved the entertaining vibe, the awesome banter, and fun characters. I loved the fake relationship aspect and how it grew into so much more. This story was filled with so much growth, healing, and love, and I enjoyed it all.

Monroe’s a bit grumpy but so sweet with a heart of gold and it kicks off with awesome verbal sparring between her and Ethan. I loved that playfulness and fun. I love how everyone thought he was someone else and how that played into everything over the course of the story. I loved learning what they'd gone through in the past, the pain they were dealing with, and felt the emotion as they dealt with their present-day struggles. I loved them forming their fake relationship and the why behind it, when they start to open up and letting their guard down and moving on from past hurts. I thought that Monroe and Ethan had great chemistry and I enjoyed the build as their feelings grew and lines were crossed.

There a lot of fun scenes with great banter and flirting, some mild drama, and so many entertaining moments that had me smiling. I liked the other characters in the story and the different bonds that were happening and that were formed. This was a light read with a nice amount of depth and details that really pulled me in.

This was a fantastic story to lose myself in and left me feeling happy and full of hope. I loved Ethan and Monroe and how their fake turned real and all the feelings and healing that happened. Great read!

This is a fun and entertaining romance. The dialog, the fake romance, past problems, and the lookalike issue all add up to an enjoyable read. The only thing I didn't care for were the intimate details. It was not as easy to skip over them as I usually do as their conversations were quite amusing and I hated to miss a word. Thanks to the publisher for providing a copy via NetGalley.

Forever Starts Now is an easy to read, entertaining story. The characters are delightful, there’s plenty of chemistry between Ethan and Monroe, and the story was heartwarming. This is a fun summer read.

Forever Starts Now is a sweet easy to read contemporary story. It's full of charming and likable characters. The small town setting really adds to over all charm of the story. I really enjoyed reading about Ethan and Monroe. Their chemistry was great and fun to read about. Overall I really enjoyed Forever Starts Now.

Ethan is wandering the country trying to find information about his birth father and all he has is a name and that he’s dead. He ends up in Forever Falls where Monroe lives stuck in her life after being devastated by her divorce years earlier.

I love this little town and the running joke about Ethan being a Hemsworth (and Australian to boot). Monroe is an amazing baker, but afraid to strike out on her own. Their romance starts off fake to help each other out, but grows into more. It’s a sweet story and a great beach read.

I was given an advanced copy to voluntarily read and review. All thoughts and opinions are my own.

If you're looking for a feel good romance with heart, look no further than Forever Starts Now by Stefanie London. This book was such a delight to read.

The story is set the small town of Forever Falls where Monroe Roberts has lived all her life. She's worked at the same diner since her school days and after being cheated on by her husband, has decided that dreams and ambitions are not for the likes of her. That is until she meets Ethan Hammersmith, a man who both looks and sounds like Chris Hemsworth and helps her see that she's capable and deserving of so much more.

Ethan has made his way to Forever Falls searching for his father and ends up finding Monroe at a time when they could both benefit from each other. Very soon, their fake arrangement starts to feel all too real and past secrets and uncertain futures come in the way of Ethan and Monroe finding what they're looking for.

This story packs an emotional punch but that only makes it all the more satisfying when Ethan and Monroe find their happily ever after. The Thor and Chris Hemsworth moments were hilarious and so enjoyable to read. Once again Ms London has delivered an incredible story with all the must haves of a romance.

What a great summer beach romance read. I loved the story of two broken individuals who come together and mend all the pieces . I finished this book in 2 days because I found I was so invested in the characters. This book had romance, humour , small town living, family values and more .....this is my first time reading a book by this author and I will be looking for more. Thanks to NetGalley and Entangled Publishing for an advance copy, I voluntarily read and reviewed an advanced copy of this book. All thoughts and opinions are my own.

I really enjoyed the story of Monroe & Ethan. Ethen being a Chris Hemsworth lookalike made for a lot of comedic relief even though his search was anything but funny. Monroe was a great heroine with deep layers. Highly recommend reading this book to see how their story unfolds.

This was a sweet, heartwarming story. Parts of the book made me cry, which doesn't happen to me very often when I read books. This was a wonderful book.