This was a nice romance novel with likeable characters. The setting sounds like a lovely place to live, where everyone knows your name. It’s a great little book to read in the beach or for a quick getaway from life. There is some humour which is always a good addition.

Thank you to Entangled Publishing and NetGalley for the chance to read this book.

Kindle Copy for Review from NetGalley and Entangled Publishing, LLC.

I received a free, advance copy of this book and this is my unbiased and voluntary review.

Single guy is not seeking a relationship moves to forever Falls after an ultimatum from his fiancé. He is seeking his father as he ends up in this small town where he ends up getting a job at the local diner.

The manager has her own story as a divorcee whose ex ran off with the local yoga instructor, so she is weary of love. She needs to draw more business at the diner as she fakes a relationship with the stranger.

But will they end up falling for each other as they spend more time together? It is a sweet HEA that will draw you in with a handsome cowboy.

3.5 stars.
A cute story in a small town setting, featuring vibrant characters, “Forever Starts Now”, by Stefanie London (Entangled: Amara), is an enjoyable, quick read.
Ethan and Monroe are great characters, both with baggage and hiding a lot of hurt, but also so full of life and energy.
There’s a sadness in Ethan’s life that is so touching, yet he’s such a tender, passionate man, and so considerate with the heroine. I loved his personality: a charmer, a teaser, and such a goodhearted person.
I also loved how the author depicted Monroe’s traumatic experiences and how she recovered with Ethan´s help.
I liked the openness and sincerity between Ethan and Monroe, too.
I found some aspects, like the women gawking at Ethan and going to the diner because of him, a bit silly and overdone.

Wow, this one was intense. Ethan and Monroe both have a more or less traumatic relationship background and have given up on finding love. Furthermore both have big but very different family issues and that makes both characters so realistic and complex that you just feel with them. Combined with a creative storytelling, funny and steamy moments this book got me hooked.

Stefanie London's FOREVER STARTS NOW delivers a deeply moving love story between a Chris Hemsworth/"Thor" look-alike in search of birth father and a baking competition show winner struggling in the wake of a devastating divorce. This "fake dating" romance not only tugs at the reader's heartstrings, but it also tickles their funny bone as the couple strives to avoid bored small-town busybodies. London's dialogue is particularly noteworthy. Her prose impart insights into love and life - the most important one being that you have the power to create the life you want with the people you choose.

I love small town settings. It creates an atmosphere with some really great side characters that add to the story. You get all that with Forever Starts Now. For me, I had trouble connecting with the main characters. I liked the story, it was good but this is just one of those cases where the decisions/reactions made by both main characters when they were hurt in the past, kept me from really connecting with these two. I just didn't understand the extreme reactions. Unfortunately, it can be something as small as that that can take a potentially great book into just a good book. I really enjoy this authors writing and still enjoyed everything else about this book. I kind of wish this was a series. Monroe's sisters relationships were interesting to me and would have loved to see their story as well.

Great storyline! It does have some parts with terrible language and the romance parts are a bit too steamy for my taste, but I just quickly scrolled past and focused on the development of the characters and the love story. It’s an overall sweet story - the language left me a little “meh” as I didn’t think it was necessary. The steam is a little much so just plan on turning the pages and reading the great story behind it.

I love Stefanie's writing but this book was not one of my favorites. Neither character seemed very hopeful and I had a hard time getting through to the end (I actually skipped the last half to see how it ended!). Stefanie is so talented and tends to write closer to real-life situations - but in this case, it just made me sad. I will also read her books and look forward to what comes next!

Whoa. Stefanie London is becoming one of my absolute fave contemporary romantic authors. This is my third book by her, and she continues to write emotional, realistic, and steamy stories that impress me.

Monroe is a small-town girl with big (hidden) dreams that she puts on hold while she takes care of her ailing father. She is healing from a horrible divorce, and running a restaurant that is going under--fast. Ethan Hammersmith--a Thor-look-alike--is a man chasing a dream that might never exist. Before his mother dies, she reveals the name of a man that is supposedly Ethan's real father, Matthew Brewer. After a year spent looking for every Matthew Brewer he can find, his last lead takes him to the charming tourist town of Forever Falls--and straight to Monroe.

One of my favorite things about London's book is how relatable she writes a heroine. They are flawed, beautiful, tough, and inspiring. Monroe is a great example. Her first marriage resulted in disaster: her husband cheated on her with her cousin. It ended up ripping her family apart, with Monroe's supporter's on one side, and the cousin Amber's supporters on the other. I've had family issues like this, and I appreciate the author's achingly realistic portrayals of imperfect families. I really loved Monroe, To let down her guard and let Ethan into her heart is a big step. I was so proud of her. Her ambition and drive pulled her out of some dark places. Her happing ending is beautiful to see.

I liked Ethan overall as a hero. Even though we are let in on his situation early in the story, I didn't come to truly appreciate how messed up he was until the end. He was LOST. Having his world turned upside down (by learning the man who raised him wasn't his father), his search for some sort of family to ground him is sad to watch. It's heartbreaking. When Monroe and Ethan strike up a deal to help each other out--her to get more customers because of the Hemsworth-looking newcomer, and him to be able to get some info about Matthew Brewer--feels relatable. Getting to know each other was a genuine thing. Her to trust somebody, and him to let kindness in. I loved watching their relationship evolve into love.

Overall, this book was incredible. I love reading London's books; they have a cozy feeling to them, while still handling such raw emotion. This is definitely my favorite book of the author's so far, and I can't wait to read the next thing she writes.

Forever Starts Now is a sweet and charming small town romance written with an ease and simplicity that allows you to slip right in and get comfortable. Ethan Hammersmith and Monroe Roberts aren’t looking for love. Both have been put through some serious heartbreak and come out the other side stronger for it even if they have a few doubts and lost a little bit of themselves in the process. Both Ethan and Monroe are mature, lovable characters that are easy to root for. I loved the sweetness of the romance and their sassy banter. Witnessing them both open up to each other and those around them was a treat. Learning how to trust not only in others but, most importantly, themselves wasn’t easy for either of them. I appreciated the honesty they shared and the communication. They both deserved so much happiness and love and I couldn’t help hoping they got it all. The small town atmosphere is definitely a bonus.

Thanks for the advanced copy in exchange for a review.
Could not put it down, just what I needed in a Sunday afternoon with a couple of cups of tea.
I really enjoyed reading this book, light-hearted, great characters, romantic and family drama.

Oh my! Stefanie London made me feel all the emotions with this book! Her humor filled love story, also pulled at the heart strings. Monroe is a small town girl who need stop be reminded that divorce does not end your life. Ethan needs someone to remind him that family is not always blood related. These two take you on a quick, witty journey through their heart ache, and heart healing paths. This book was so fun to read, and so hard to put down! I would definitely recommend it!

This was just what I needed – a lovely, light-hearted and funny romance with a dash of mystery and lots of love.

Monroe Roberts is the manager of the diner but is struggling to keep it making enough money to be viable. She’s been burnt in love, after finding her ex-husband was having an affair with her cousin, making her reticent to trust any man. However, when a visiting Australian Ethan Hammersmith eats at the diner, he’s followed by women who seem to think he should be on the menu. The two decide to work together by having a fake relationship enabling him to search for information about his father who he only learnt about from his dying mother and boosting sales in the diner in the process. The only problem with fake relationships is when they start to feel read . . . .

I thoroughly enjoyed reading this romance! It has great characters, family drama, secrets to be uncovered and, of course, romance. Uncovering the past also gives these two the opportunity to look forward to a different future but they’ll both have to put aside their fears if they are to take a chance on love together.

Thank you to Entangled Publishing and NetGalley for my copy of this book which I have voluntarily read and honestly reviewed.

I'm always up for the fake dating trope, especially if it turns to real dating pretty quickly, and this book did not disappoint. This was my first time reading any of Stefanie London's books but it won't be the last. This book was about finding that one person who helps you get over past hurts and get unstuck from your rut so that you can finally move on in a new direction. Ethan and Monroe are both guarding their hearts pretty tightly due to painful events in their past but somehow they each manage to inspire the other to live up to their potential instead of hiding behind their walls. At the same time, although the subject matter was occasionally more serious, the author kept a light touch on her story and never let it get bogged down. Ethan and Monroe were playful, fun, and forthright with each other, her family is adorable, the cakes and cupcakes that she baked were scrumptious sounding, and Ethan even agrees to dress up in a Thor costume in order to drum up business for the struggling diner that Monroe manages.

Much to my surprise, I discovered that I have 2 other books of the author's on my TBR mountain, and they are even tangentially related to this one, as they are set in the Australian town (Patterson's Bluff) that Ethan comes from. This book is a not part of that series, but as it happens, the couple from the second book in that one do make a cameo appearance at the end of this one. After reading this, I will definitely be digging the other two out and reading them.

Stefanie has such quick wit and is an amazing storyteller. I loved this couple and the strong magnetic pull between them. so many book tropes in one. loved it.

Thank you Netgalley for this ARC for an exchange of an honest review.

It was an enjoyable read. Cute romantic story. Didn't love it but it was still a nice read.

This is a really enjoyable fake relationship romance. Ethan Hammersmith is still reeling from his mother’s death and the revelation that the man that raised him wasn’t his father. He decides to find out about his real father, so he breaks things off with is fiancé and leaves Australia to find out about his birth father. The only information he has is that he is American, is deceased’s and his name. He has been traveling around America, when his next town he needs to check is Forever Falls, Massachusetts. There he causes a stir in the single female population due to his uncanny resemblance to Chris Hemsworth. In order to keep why he is in town on the down low, he strikes a deal with Monroe Roberts to pretend to be dating. Monroe has been having issues of her own, she was betrayed by her ex-husband when he cheated with her cousin. It has been three years, but she has closed herself off to the world. I really loved both Ethan and Monroe. Even dealing with a lot of hurt and betrayal, they both are good, caring people. While this isn’t part of the Patterson Bluff series, there is a bit of a crossover. I received an advanced reader copy of this book from the author and NetGalley for my honest review.

Cute small-town romance. Could see this as a Hallmark movie.

Monroe is trying to keep the small cafe she works at in business, when she really wants to be a baker. Ethan arrives mysteriously in town and everyone is convinced he's a famous actor. The co-workers and townsfolk are fun characters. There is mystery, a non-divorce situation, a fake romance that turns real. It's an entertaining story.

Thank you to NetGalley, the author and publisher for a temporary, digital ARC in return for my review.

This was a cute story. I enjoy a good fake relationship turns real book, although the fake relationship in this story turns real pretty quickly. I enjoyed the chemistry between the main characters, although I really didn’t start to care about them as a couple until around half way through the book. I was a bit disappointed that the main character was a petite redhead (so cliche for a rom-com), but I liked the fact that she lived in a small town and wanted to stay there. While it felt like the main characters fell in love just a bit quickly, I still really enjoyed their story. I have already requested another one of the author’s books from the library.
Also- just wanted to mention that I don’t understand how the book cover relates to the actual story at all.
Thank you to NetGalley and Entangled Publishing for providing me access to this eARC for my honest opinion!

Thank you NetGalley, Entangled and Author for this amazing gifted ebook copy! Every much appreciated!

This was a really great book! This book.seriously took me by surprise and sucked me in! I was wanting more an didn't meant the book to end! The writing is what I found to be my favorite!!!!! Just amazingly well done there! The characters are realistic and you can't help but to fall in love with them.
Such an awesome book