This book showcases the stories and details of today's powerful subscriptions like Amazon, Netflix, Salesforce, Shopufy, etc. It is always good to know the background of each business that led to a success. I'd recommend this book to anyone who is looking to build a subscription startup because learning from the most successful can support appropriate strategic planning.

As someone with a marketing background, I have found the subscription focus (eg. boxes, memberships etc), and 'captive' consumer (eg. iTunes) very interesting, and increasing. I wanted to consider it in more detail, so signed up to this book, which was a useful read. I think it would be interesting to all - from business people thinking about how subscription might adapt offerings in their industry, through to consumers who consume products via some kind of subscription. Plenty of examples, thoughts and approaches. Thanks to NetGalley for a copy of this book in exchange for an honest review!

This was a great book. It was informative and interesting. I enjoyed the way the author educates the reader about the history of the subscription model and how that has been implemented in different categories. I liked how the strengths and shortcomings of each company were explored and found myself shocked at exactly how many companies currently employ this business model. Definitely loved reading the most about the big companies as well as the female led companies that I notice are often only side notes in most books. This book was well researched and a cool read. I highly recommend it to others eager to see how the subscription model continues to shape our society.

As a large consumer of subscriptions and subscription boxes, this was a keen insight into the $$ and background of the business