Cover Image: Deep Sniff

Deep Sniff

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Member Reviews

Deep Sniff is ambitious and mad and messy and sincere and in love with queer history and discovery. It's also a little cringe in the best way. We need more queer theory like this.
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Half a detailed history, half a memoir. I definitely enjoyed both halves, I just wish either one of them had been complete! I would have liked a lot more in-depth detial about the history and science of poppers, or a full, detailed memoir.
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A great, broad-ranging cultural history of poppers. Zmith's style is at times fragmentary, darting back and forth across timelines, drawing references from a multiplicity of media, history and theory — but it is ultimately held together by a central thesis that the pleasure principal embodied by poppers and the subsequent freedom which this inspires in its users can be used to imagine a queer future unbound by the current paradigm.
I did find the attempts at humour occasionally jarring or misplaced, but in general the book feels breezy and uncomplicated — unconcerned with being something other than what it is.
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First off, I must admit something: I bought this book purely out of my own curiosity and without my profession in mind. Because I work for a small library in a fairly conservative town I don't know if I would be able to purchase this... which is partially why I wanted to purchase it at all. I wanted to read it first to be sure, and I am pleasantly surprised at how meticulous Adam Zmith is in explaining the history and culture surrounding poppers. I learned so much into this subculture I've only had a passable familiarity with.

Thank you to Adam Zmith and Repeater for allowing me to read this.
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idk what i just read but i sort of liked it? 

This is a history of poppers (remarkably, specifically, intensely pro-poppers) that is a lot less linear than i might expect a history to be? Which i sometimes loved, and sometimes found hard to follow. The intensity of rootedness in queerness was great, and i was especially interested in the moral panic around sex that coincided with homophobic AIDS panic--how they sort of wove in and out of each other. I think in summary i might have liked either the history book portion of this OR the personal narrative portion, but together they were challenging for my brain. I think i am not artsy enough? Which! Is often how i feel about certain forms of queerness! So that works well.
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As someone who has only heard of poppers from television shows like Queer as Folk, I was really interested to learn just what it actually was. Deep Sniff by Adam Zmith totally filled in the blanks with this comprehensive and personal account of the history of poppers and how and why it came into existence. While delving into the history of amyl nitrate, the author weaves in the history of being gay in the UK and the US during the AIDS epidemic and gay rights while all the while not feeling like a history lesson. At times crude, Zmith reveals exactly why the queer community loved and continues to use poppers and argues that the stigma of poppers being strictly for homosexuals has been a missed opportunity for manufacturers and a denial of pleasure to the general public. 

Deep Sniff feels relevant and current as it was written during the Covid-19 lockdown so we really get a look at how attitudes and laws have changed regarding poppers from the 1800’s until the present. Written from the perspective of a gay man, this book is a pertinent book for anyone interested in gay history, but also as a look at our culture and the effects of labeling everything. I enjoyed this book a lot, I would recommend.
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Deep Sniff by Adam Zmith is not my typical read but I truly enjoyed this deep dive into a particular genre of history. There is a lot to unpack in this book, stories of the past interwoven with ruminations about the present and predictions for the future. My favorite aspect was going back in time and learning about queer culture through well-researched & deeply personal stories.
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Thank you to Netgalley and the publisher for my copy of this book. 

I can remember vividly the first time I took a hit of poppers . I was 22 years old and my friend Zach passed me the amber bottle and mimed the motions to inhale. I took my first hit and my body melted like butter .  Quickly the world vanished around me and the steady thumpa thumpa thrummed in my head .  It was a transcendent experience , there is really no other way to explain it . The feeling of everything and nothing all at once . In the book Deep Sniff , author and social commentator Adam Zmith , explores the history of this seemingly innocuous substance and it's deep roots in the Queer community . How a substance with such fleeting effects could have such an enduring hold on us . Part historical account part love letter to the pursuit of pleasure . The author explores the widely misunderstood and often vilified nitrate. This book was not at all what I expected and I couldn't be more delighted by this fact . More than just a linear account of how poppers became a mainstay of gay life ; Zmith digs into why a substance for pleasure has been made a stand in for it's users . Why do we cast downward glances at the pure carnal pursuit of pleasure ? What does it mean that a vapor that facilitates such pleasure is often made the Boogeyman ?  This book is a gem of queer history and a deeply personal account of one person's experience with it . Unlike the tunnel vision you experience on poppers this book is rich with nuance and varying points of view. I absolutely loved this book and highly recommend it.
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This was a well-written read that dances through the history of poppers, queer culture, gay men, commercialism, and a great deal more. It does so with a lovely sense of place, grounded in nightclubs, Gay Switchboards, bator Zoom chats, even giving the sense of what it might be like to watch a popperbator video on xtube. No chapter feels superfluous, and all the information is deeply interesting. Zmith jumps from queer history, to queer theory, to queer media studies, to queer commercialism, and a great deal more besides with deft aplomb, realising his vision from start to finish, both simultaneously evoking the past, the present, and the future. 

This book is tightly written, with an open focus, it's sensual, grounded, but also transcendent, seeking to transcend the concept of labels while also being completely dependent on labels throughout. Zmith seems to have a tense relationship with labels and categories, both advocating for doing away with them (from the very beginning, we can tell he is not quite comfortable with either 'gay' or 'man' despite then settling into 'gay man' as the perspective from which the book is written - though 'white gay man' would have been more honest), while being unable to do away with them. The future he envisions is one that seems to want to embrace the open, dizzying, pleasurable seconds that poppers create in the mind and body, which is admirable, but I don't know if it's one I want as a fellow queer, which makes the experience of reading this review copy really fascinating, rewarding, and thought-provoking. 

I will say two things that jumped out at me as being either significant omissions or inclusions. This book has a kind of timidity when approaching the subject of poppers and people of colour. I have no idea how people of colour - even gay men of colour - engaged with poppers because this book doesn't really go there. People of colour *are* mentioned, and always respectfully, but it makes up what feels like less than 1% of the book. So if that's the queer history you're looking for, you won't find it here. 

The second is that if you're familiar with BDSM, you will read an extremely narrow and limited viewpoint of what it means to be dominant and submissive, which is fine if you think 'this is autobiographical and not trying to reflect the community' and less fine when you realise that's not what Zmith is trying to do. A one-dimensional idea of domination as objectification and denigration only (sigh) suggests a real absence from the actual BDSM community, or a limited idea of what this is. Just as some people think poppers are only something that 'deviants' use, I fear Zmith might need to have his mind blown open on just how diverse BDSM can actually be, especially once you realise that it doesn't just belong to leathermen communities, and that leathermen communities themselves have embraced different manifestations of dominance and submission. Thankfully that's only a small part of one chapter, but to me it detracted from the open-mindedness of the book overall, since that section read as closed-minded and myopic. 

Overall Deep Sniff is an encouragement to get you thinking about drugs and drug use, why we push pleasure and the pleasure principle down in our list of priorities and what that might mean for us as individuals and communities, the commercialisation of machismo and how that creates the idea that certain drugs 'belong' to certain communities when they don't (poppers can be used and enjoyed by anyone, but they're largely associated with white gay male communities, and marketing - as well as gatekeeping - is a huge part of that). It's an embrace of the other, and the arts. I was delighted to see Zmith referring to 'people who have periods' instead of the incorrect 'women who have periods.' And though this book is more a history of (white) gay men and poppers than it is anything else (it's honest about this from the beginning), I still felt seen and included as a nonbinary transmasc kinkster, simply because of the awareness of the QUILTBAG community, the queerness that leapt from the pages, and the familiarity of the way we sometimes end up thinking about sensuality, pleasure, drugs, relating, connection, and our future. 

A must read for anyone who is interested in poppers for a start, but also for many in the QUILTBAG community who wish to know more about their history (and their futures). There's a lot of lovely knowledge in here, much of it presented with the spirit of curiosity, and not coercion. Zmith wants you to think about your own queerness and connection to the world, and your connection to others, and what queerness might come to mean going into a queerer future, and that's the kind of thing I enjoy thinking about, so I'm extremely happy to have read this.
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Excellent account of a must misunderstood part of club culture and gay culture. Manages to be informative without being at all dry.
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An interesting way of delivering queer history through the POV of one particular substance. Discussing its role in the AIDS epidemic and advertising. Not what I was expecting to read but truly I don’t think I really knew what I was walking into. Not for public reading 😂
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I've used and been around poppers since I was about sixteen, and then later sold them when I worked in a sex shop, but I've never even considered where they came from! It's so fascinating, part science, part history, part sociology. I'm learning a lot! It's so impressive to me how you can take something so every day and then analyse its history, present, and future, and make it so interesting. It's also brilliant to see more queer writers and academics explore parts of our culture that are less palatable to the cis&hetronormative gaze.
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This book gave a fascinating historical background on an aspect of the LGBTQ+ community many seem eager to cast aside for fear of seeming "unclean" to a heteronormative world. The aspects of this book that shone were the author's usage of personal stories mixed with facts about the subjugation of queer people throughout history, and how we have overcome that oppression and found community.
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Deep Sniff by Adam Zmith is a fun and fascinating trip through the history of poppers and into an idealized queer future. Whether you're familiar with poppers or have just heard of them, this will be the kind of read that surprises you as you go.

I read another review and found it interesting that we saw many of the same qualities yet interpreted them differently. It is a good review, doesn't trash the book, but sees disjointed jumping between product history, cultural history, memoir, and speculation where I see the weaving of these into a whole. Albeit an imperfect whole, but not nearly as disjointed as that person sees. That may be because of my past, most of my study and research was interdisciplinary and I am accustomed to reading accounts that weave different threads into a new cloth.

I do think that some readers may only find certain aspects interesting, maybe the cultural/social history and memoirish parts because of the nostalgia (good or bad) or the history of the product itself, which is part basic science and part marketing/PR history. I also believe that the aspect that may miss some readers is also the part that I think Zmith is still likely forming, namely the speculation about some better, or at least different, queer future. Like any speculative theorizing this is a work in progress, so readers should read this as a contribution to the discussion, not the entire discussion.

I would recommend this is those interested in queer studies, as well as those who simply want to know more about a common pleasure enhancer.

Reviewed from a copy made available by the publisher via NetGalley.
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An eye popping all encompassing engrossing and often humorous history of amyl nitrate sniffers poppers and party poopers. Interesting and educational. One for curious minds and anyone interested in queer culture and historical perspective.
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A short book about the cultural meaning of poppers and their relationship to pleasure and gayness. They’re apparently still widely available in the UK and the USA, “thanks to a pact between authorities and sellers. Everyone agrees to say that these products are not for human consumption, which means they are labelled with fake uses like ‘room odouriser’ and ‘boot cleaner.’” Interestingly, unlike with opiates, pharmacos apparently were actually worried that people—that is to say, young gay men—were using the product for pleasure and reported that to the FDA. I guess pleasure that makes you want to have sex (Zmith repeatedly emphasizes how poppers can be used to relax physically for anal sex) is more morally concerning than pleasure that just makes you happy. Zmith also argues that popper marketing participated in the promotion of a muscular, aggressive gay masculinity, e.g., an ad for Locker Room poppers “showed a butch superhero with a six-pack, cape and battering-ram thighs leaning against a locker door beside the words ‘Purity power potency.’” Thus poppers “were both countercultural, simply by being gay, and also deeply conventional in how they were marketed.” Zmith also discusses how moral panics over poppers were intertwined with moral panic over AIDS—indeed, one contrarian insisted for many years that it was poppers, and not HIV, that caused AIDS. I loved the bit about disputes at a gay hotline over what to say about poppers—one volunteer wrote, “People who sniff poppers need an extra physical kick from sex as they get no emotional satisfaction,” while another responded, “You sanctimonious tie-wearer.” The bit on popper vids—clips from multiple porn videos edited together with a soundtrack and instructions about when exactly to sniff—was also very “through a glass darkly” from my own fannishness.
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This book is right: you never forget your first time.

Despite having access to precisely zero queer culture where I grew up, I did weirdly have access to poppers. Nobody knew it was a gay thing because see above re access to queer culture. Also gay wasn’t so much an identity so much as a word to applied to something bad or wrong. Y’know, like me.

Anyway, one afternoon in the middle of the summer holiday when I was about … I’m going to say 14 … I had idled along to hang out with one of my few friends, a girl I shall call L. I liked L and, surprisingly enough, L liked me—although girls tended to like me more than boys than I was growing up. Such is the traditional queer narrative. Anyway, I will confess that part of my liking for L was for her older brother, A.

He was legitimately tall, dark and handsome. And he had his own car, which I wanted him to whisk me away in.  Not for any sexual purposes. I just very much wanted to leave where I was growing up. Anyway, he was more interested in his younger sister’s friend than—looking back—he probably should have been? But he’s actually a good memory. He’s since come out. Has married. Has his own business. We haven’t spoken since I left, but he seems happy. I’m happy for him. 

Anyway, he had obtained a small brown glass bottle of … something. That people were apparently sniffing because … reasons? So we sniffed it. Two fourteen year olds and a seventeen year old (with a car) in a chintzy conservatory in the north east of England. I remember a rush of well-being—of abstract connectedness—that flashed like wasabi.  Presumably our buttholes relaxed? But nobody mentioned this.

Anyway, being kids, this temporary rush of well-being was not enough. We wanted more. Thankfully nobody thought to drink it, because then we’d be dead. But L and A’s mother (who was very house proud) had recently invested in an essential oil burner.  A very sophisticated piece of making-your-house-smell-nice technology for the northeast of England in the early 90s. I mean, sheesh woman, were you too good for a Glade plugin like anyone else?

Still riding the memory of the pleasurable poppers high, we approached the precious oil burner—which was occupying pride of place on a sideboard—and dumped the entire bottle of poppers into the holder. For a minute or so, nothing happened. Then we lay on the floor, with no memory of actually lying down, half-giggling, half-passing out. Then we had terrible headaches.

Then L and A’s mum came home. 

In a moment of genius resourcefulness, L upended some patchouli oil into the pool of poppers in the oil burner. We got into some trouble for using the cherished oil burner without permission. But from that day forth the oil burner achieved almost mystical significance in the household for its capacity to improve one’s mood. And I keep thinking of L and A’s mother’s visitors, sitting in the best room, sipping tea, with their arseholes unaccountably receptive, gently soothed by unearned queer pleasure. 

I hadn’t thought of that in years; not until I read this book. And it’s a good book for that—ostensibly charting a sort of cultural history of poppers, with a focus on the liminality of queer bodies and queer identity, it creates a space to let you wander through your own private history, your unique experiences of queerness. It’s transitions from personal reflection to historical accounting to attempts to … I guess … re-envision a future in which the pleasure-potential of queer bodies opens up avenues to new experience. I mean, I will be honest, the book kind of lost me at this point, because while I appreciated the fluidity of the style, and the blending of past, present and future, the factual and the subjective—and I’m a big fucking fan of Star Trek—its self-conscious artiness reached a point of incoherence to me.

And I feel bad saying that because I did enjoy this book a lot. And I did very much appreciate what it was doing, or trying to do, because queer history feels so much like a lost thing – and this explores so many aspects of queerness and queer identity: from clubbing to masturbation to the HIV/AIDs crisis to the conception of masculinity to pop culture to Victorian chemists who apparently just went about sniffing shit? 

Seriously there’s a throwaway line near the beginning at the book (which is about the initial discovery of amyl nitrate) that was so fascinating to me I found it actually quite of distracting:

“Not everyone who sniffed [Benjamin Ward] Richardson’s amyl nitrate was a willing research subject. One friend saw a bottle of the stuff on Richardson’s shelf while the scientist was out of the room briefly, and took a whiff. When Richardson returned, the returned was inhaling more and more deeply, and his face and neck had turned the colour of raw beef. Richardson tried to wristle the bottle from him. The man, perhaps the world’s first poppers pig, eventually gave it up, suddenly speechless and needing support from a nearby table.

SERIOUSLY, WHO IS THIS LEGEND? Who is this man who goes to visit his friend, the notable chemist, and just starts … like … randomly picking up bottles from the guy’s shelves and sniffing them? History has lost you, hero. BUT I SHALL REMEMBER THEE.

Anyway, despite occasionally falling victim to its own deliberately anarchic style, this book was such a unique celebration and exploration of queerness, past and future, that I found reading it a genuinely joyous experience.
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Writer and activist Adam Zmith attempts a cultural history of poppers (Amyl Nitrate), particularly in relation to gay male culture, that also connects to a vision of a different future. One that might grow in response to a plea for pleasure opening up a route to fresh, radically different perceptions of queer bodies and their potential. It’s an ambitious project, and a challenging one, that never really comes together. But at the same time, Zmith’s book can be quite compelling, highlighting a number of fascinating, important stories. Zmith’s detailed account of the moral panic around poppers during the 80s, the attempts to link this to AIDs and justify horrific police crackdowns on the queer community’s just one example; as is the surprisingly lyrical discussion around poppers, masturbation and porn. The detailed description of the development of poppers as a product aimed specifically at gay men, the marketing campaigns constructing poppers as a signifier of a particular version/vision of gay masculinity also stood out. Later sections that veer off into ideas about literature, science fiction and identity display promise but stray into the blandly descriptive when a more coherent, analytical stance is desperately needed.

Zmith concludes his idiosyncratic survey of poppers through space and time with Odo, from Star Trek: Deep Space Nine. Odo was a Changeling, a non-solid entity, able to mimic objects or creatures in their surroundings, and merge with others of their kind, possessing an identity poised between singular and plural, resisting fixity. For Zmith Odo points towards an idea of queer utopia, a space free of rigid identity categories. Odo’s also useful as a way of thinking about Zmith’s book. He’s continually shapeshifting, going back and forth between cultural and general histories of poppers, scatterings of memoir, analysis, and manifesto. The impression’s of someone free associating: abrupt segues, unexpected imaginative leaps and tangents. Zmith’s writing style’s similarly fluid, the numerous sudden changes in register can be jarring: highly subjective, passionate polemic tangled up with the more muted and formal. In many ways Zmith’s free-form style mirrors what he’s trying to formulate here. But the result is fragmented, an awkward patchwork of material. Part of the problem's space constraints, Zmith’s messy, sprawl of facts and concepts are confined to less than 180 pages. Zmith’s publisher’s Repeater Books, an innovative, indie outfit tracing back to writer and theorist Mark Fisher. Zmith’s technique sometimes reminded me of Fisher's. Fisher also mixed elements of history, cultural analysis and texts from popular culture but his ideas were firmly grounded in rigorous, theoretical frameworks. Zmith's work lacks Fisher's underlying discipline and theoretical sophistication. Zmith's an interesting, often provocative, writer but he's juggling too many disparate components, ideas spilling out at a fast and furious pace, and the end result’s more than a bit bewildering.

Thanks to Netgalley and Repeater Books for an arc.
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The subject matter is interesting and I appreciate what Zmith is trying to do, but I feel like some of his ideas are underdeveloped. He makes some leaps in time and thought that are confusing; it's a pretty short book, and I wish he'd fleshed out some of those moments.
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Fascinating and unusual read that while only appealing to some isa worthy read for anyone with an interest,packed full of facts and anecdotes I was constantly surprised at what was reading, a great find
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