Member Review

Culture Built My Brand

by Mark Miller and Ted Vaughn

Pub Date:

Review by

Reviewer 515830

Culture Built My Brand equips you to understand and invest in your culture so your brand can stand out. It guides you in understanding the connection between your company's culture and how balancing trust can lead to employees who turn out to be the brand advocates you need. Mark Miller and Ted Vaughn, use real business examples to get you to ask the right questions for you to answer about your company. It is a book that will serve as a guide just as much as a workbook, and to me, that's the best kind of book to get you to make the proper changes and breathe fresh life into your brand.

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