Culture Built My Brand

The Secret to Winning More Customers Through Company Culture Hardcover

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Pub Date 19 Oct 2021 | Archive Date 20 Jan 2022

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Unleash the power of your culture. Propel your brand forward.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your road map to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.

Unleash the power of your culture. Propel your brand forward.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have...

Advance Praise

“Brands without a thriving internal culture are zombie brands. They may not know it, but they’re dead inside. Culture Built My Brand will teach you how to bring your organization’s culture to life in ways that fuel success and performance.”
—Jim Moriarty, Co Managing Director, Brand Citizens

“For leaders looking to nurture, change, or turn around their culture, Ted and Mark’s work in Culture Built My Brand offers practical advice, real-life examples, and a road map to align your culture with your brand.”
—Linda Rutherford, CCO, Southwest Airlines

“Historic Agency has been a wonderful asset to our company. Their dedication to clients and project success is unparalleled. Culture Built My Brand unpacks the tools and process they utilize to turn a company’s culture into a magnet for new customers.”
—Roger Love, Celebrity Vocal Coach & Best-Selling Author

“The largest swing vote in a successful brand is the employees and culture behind it. Culture Built My Brand is for leaders who want to shape that culture and empower their staff. Read this book!”
—Kyle Buckett, Retired Navy SEAL, Executive, Author

“As a student of corporate culture for nearly 40 years and a leader/consultant for 30 of those, I’ve collected a lot of books and articles about this topic. Mark and Ted have managed to create some truly new perspectives and unique tools to tie your culture and brand together.”
—Dusty Rubeck, President & CEO, CDF Capital

“Historic has the unique ability to create content marketing strategies that are custom-fit for nonprofits and also drive generosity and trust in communities. Culture Built My Brand takes their branded content playbook and applies it to your company culture.”
—Gabe Cooper, CEO, Virtuous

"As a client of the Historic Agency, both as a nonprofit and corporate executive, I have seen firsthand the incredible benefit that their firm brings to an organization—refining and imbedding positive cultural change and focus from top to bottom. Ted and Mark’s work in Culture Built My Brand beautifully captures the critical importance of an organization’s culture and how it dictates not only daily operations, both internally and externally, but how employee behavior and engagement is shaped and transformed. It is an easy and enjoyable read with tangible real-world application. Enjoy!"
—Roger Beless, COO, StreetLights

“We continue to implement the cultural strategies that Historic has helped us to develop. Culture Built My Brand will revolutionize the way you acquire customers, all thanks to your company culture.”
—Todd Austin, CEO, Clark

“Every company has a culture, whether or not it is defined often determines the success. Culture Built My Brand helps business leaders create a culture that is worthy of the vision they have for their company.”
—Ryan Sisson, Founder, Moniker

“I have had the privilege of experiencing firsthand how Ted and Mark have transformed organizational cultures with cutting-edge branding; and now to have their insights available in print makes this a must-read for all leaders.”
—Dr. Mickey Stonier PhD

“Brands without a thriving internal culture are zombie brands. They may not know it, but they’re dead inside. Culture Built My Brand will teach you how to bring your organization’s culture to life in...

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ISBN 9781637551417
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Featured Reviews

A business how-to that takes a different approach to a common problem. These authors painstakingly make out a strong case that culture is at the core of every company's success or failure.

This book starts with a solid introduction and ends with a firm conclusion. This is a very scholarly approach that is rarely seen in today's writings.

Each chapter is well laid out to allow the reader to get the most out of the information. They start each with a section titled 'What You Learn in This Chapter'. Each chapter ends with a handy 'Key Takeaways' section. With this approach, a business can key on a specific chapter as the need exists.

If there is any issue here, it is that this is a touch wordy in its approach. This could make it difficult for every business owner to get the most out of this work.

The authors also include handy downloadable pages to allow a reader to work as they read. This will allow a keen student of this book to get the most they can out of the work.

A very valid addition to the business how to section. The real-life examples of successes and failures help make this book more approachable. Personally, I saw many of the mistakes I witnessed in my office career highlighted here. An important book for business owners to read, or task someone to read for them.

Disclaimer: I received a copy from the authors in the hopes I'd review it.

My Rating: 5 stars

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The LAST book you need to read on branding!

I truly believe that.


Because the most important thing that builts your brand, is your company itself. The employees and the company culture to be more precise.

Culture Built My Brand provides you with an actionable blueprint to developing your company culture in a way that it supports your brand message!

The authors developed this book from years of experience with their consulting firm Historic Agency, where they have helped countless companies to improve their culture and brand.

I love the book because it provides very simple but effective ways to create the culture you desire.

There are really helpful tools, questions and checklists in the book that bring some structure and clarity to this often misunderstood topic.

Some of my key learnings were:
▪️"Your brand isn't what you say it is. It's what you do."
▪️ "Your culture determines how your employees act, the decisions they make, and the quality of their work."
▪️ "[...] employees need behavior-based principles that give them a crystal-clear understanding of how to behave to elevate the brand and differentiate it from the competition."
▪️ "Culture is what you allow. Anytime you tolerate unacceptable behavior, it shows your people what they can get away with."
▪️"Incentivize the counterintuitive behaviors that your culture needs to accelerate the brand."
▪️ and many more!

I highly recommend this book to any entrepreneur, executive or other person involved in a leadership position, branding or similar!

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Culture Built My Brand equips you to understand and invest in your culture so your brand can stand out. It guides you in understanding the connection between your company's culture and how balancing trust can lead to employees who turn out to be the brand advocates you need. Mark Miller and Ted Vaughn, use real business examples to get you to ask the right questions for you to answer about your company. It is a book that will serve as a guide just as much as a workbook, and to me, that's the best kind of book to get you to make the proper changes and breathe fresh life into your brand.

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