Cover Image: Make it Happen

Make it Happen

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Member Reviews

If there's one true benefit to Amika George's "Make It Happen: How to be an Activist," it's the enthusiasm with which George, the well-known U.K. based Free Periods movement, actually writes the engaging primer for the wannabe activist.

George was 17-years-old when she started the Free Periods movement in 2017 on behalf of every schoolgirl who couldn't afford tampons or sanitary towels. It was only three years later, in January 2020, that George's campaign was successful in ensuring that these products are available freely to every schoolgirl in England and funded by the government.

As George says over and over again - You're never too young. It's never too late. You're voice matters.

"Make It Happen" is part biography/memoir and part "how-to" on one's path to becoming activist. The book includes chapters on finding your crowd and creating allies, going public with your campaign, using social media effectively, taking care of one's own mental health throughout the campaign, handling social media and other bullies, and other fundamental aspects of becoming a successful activist.

"Make It Happen" is less for the experienced activist seeking additional tools and far more for the silent voice wanting to say something. George comes off as both engaging yet relentlessly persistent, both qualities that are essential in growing a grassroots campaign into a world-changing one. She includes other known voices here such as Caroline Criado-Perez, Deborah Frances-White, Adwoah Aboha, Nicola Mendelsohn, and Scarlett Curtis among others.

There are parts of "Make It Happen" that feel very specific to England itself, though many of the tips and lessons offered up here are universal in nature. Again, it is also the energy and enthusiasm with which George writes that is also so helpful as she shares her own journey in growing the Free Periods movement, surprisingly rapidly, and effecting change through both public opinion and legal challenges. She's quick to acknowledge the naysayers, though George keeps both the book and her campaign incredibly positive and seems to have become particularly skilled at taking the wind out of the sails of those who would dismiss her and her campaign.

"Make It Happen: How to be an Activist" is a relatively quick read, an engaging book that soars on the strength of Amika George's energy that sweeps you up into it. George not only tells you how to become an activist, she illustrates how these very steps worked for her and helped ensure the success of her campaign which has expanded and continues to this day.

Anyone can make history. With "Make It Happen: How to be an Actist," Amika George shows you how.

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