This book would be valuable to anyone who is working on a product, service or just looking to learn more about how to talk about what they're offering through story telling.
The author borrows from the format used by Pixar- on storyboarding and goes ahead to give detailed insight with examples on the steps of story telling.
Thanks Netgalley for the eARC.

An interesting, helpful take on how to apply storytelling strategies and concepts to a business startup. This is a popular topic in entrepreneurship these days and this is a good addition to the field.

Thanks to NetGalley for providing a copy of this book.

We are living in a story telling world, and this is more important than ever for entrepreneurs or new businesses. This book is a useful reminder of this, with implementable strategies. A useful book that you can utilise immediately - thanks to NetGalley for a copy of this book in exchange for an honest review.

This book is about story telling and it makes it easy to understand (or figure out if you are new to story telling) on how to structure and deliver a perfect story. I think it is important to read this book for entrepreneurs and intrapreneurs alike, project managers and anyone who delivers presented and wants to keep the attention of the audience. This book is full of examples and enjoyable while reading.