“With today’s gamification, you’re no longer the player—you’re being played.” This is the central premise of this book and what an interesting book it is! No, there are no scare tactics or conspiracies here. The author simply and adeptly explores the reasons behind the gamification of so many things around us along with the intended and sometimes unintended consequences. And the author should know because he has been in the gamification game, so to speak, for over a decade. But that’s not all. Hon studied neuroscience at Oxford University at the doctoral level. He’s knowledgeable, well-informed, and an artful writer. If you are interested in the gamification of our lives, get a copy of this book.