"He Loves Me, He Loves Me Not" by Aimee Brown is a delightful and heartwarming tale that weaves together the themes of second chances, self-discovery, and the transformative power of love. The novel introduces us to Dax Hollingsworth, a determined young man whose dream of acquiring his father's old florist shop becomes the driving force behind his participation in the reality show "Battle of the Blossoms."

Brown skillfully crafts a narrative that combines the charm of small-town life with the excitement of a reality show competition. The author's portrayal of Dax's dedication and struggles to achieve his dream adds depth to the story, making readers empathize with his journey. The reality show backdrop provides an engaging and unique setting, adding an element of competition and tension that keeps the pages turning.

The dynamics between Dax and Hollyn Matthews, his childhood crush, introduce a layer of romance that is both sweet and realistic. Hollyn's return home after making significant life mistakes sets the stage for her own journey of self-discovery and redemption. The way Brown explores the complexities of relationships and the impact of past decisions on the characters' lives is both poignant and relatable.

The characters in the novel are well-developed, and their growth throughout the story is satisfying. Dax's determination and Hollyn's quest for maturity create a compelling balance, and their evolving relationship is portrayed with authenticity and genuine emotion. The supporting characters, including Hollyn's brother, contribute to the overall warmth of the small-town setting.

The narrative is well-paced, with a good balance of romance, humor, and personal growth. Brown's writing style is engaging, making the novel an easy and enjoyable read. The incorporation of floral themes and the florist shop backdrop adds a charming touch, enhancing the overall atmosphere of the story.

In conclusion, "He Loves Me, He Loves Me Not" is a four-star gem that combines heartwarming romance with themes of resilience and self-discovery. Aimee Brown delivers a captivating story that will leave readers with a smile on their faces and a renewed belief in the power of second chances. This is a must-read for those who appreciate feel-good novels with a touch of romance and a message of hope.

This book was slow and it was a struggle to hold my attention. I think it could have benefited from additional editing

I enjoyed this one! A slow burn but still very cute. A fun read and sweet characters!

Thank you NetGalley and Aimee Brown!

Another good read
Perfect book to curl up with and to get lost in
Will have you hooked from the first page
Thanks NetGalley

When I started to read the first chapter I thought Dax was a girl and I was so confused. But then I read more and found myself laughing the whole way through the book. I just loved Dax and Hollyns friendship grow and blossom into something beautiful.

This book needed a little more editing. The writing was a little clunky and repetitive, telling us the same thing either on the same page or within a couple of pages.

It's also really slow paced, which was a real struggle for me to get through.

This book was just fine. I found myself bored and skipping parts. It could work better for someone else thought!

A slow burn cute rom com. Very sweet and cheesy, perfect if you're looking for a super quick and light read you can read in one sitting. I just wish there had been a bit more spice.

Thank you to NetGalley and the publisher for this ARC in exchange for an honest review.

A slow burn, closed door romance. Really enjoyable, I love brothers best friend romances and this was no exception.
Also he falls first 😍😍😍 they're childhood friends too 💘
I loved the whole forced proximity, roommate element too 👏
Definitely recommend!!

This story is a delightful friends-to-lovers romance that explores the themes of second chances, personal growth, and the power of following one's heart. With its swoon-worthy moments, humorous banter, and relatable characters, this book offers a heartwarming and entertaining reading experience.

The story revolves around Dax Hartley, a man whose passion for flowers drives him to acquire his late father's old florist shop. However, financial constraints pose a significant challenge. In a bid to secure the funds needed, he decides to participate in the reality show Battle of the Blossoms. Yet, when his childhood crush, Hollyn Matthews, reenters his life, distractions threaten to steer him off course. As the two reconnect, they must confront past mistakes, reconcile their feelings, and seize the chance for a brighter future.

Aimee Brown has crafted compelling and relatable characters in Dax and Hollyn. Dax's dedication to his craft and his endearing personality make him a swoon-worthy romantic lead. Hollyn's journey of self-discovery, as she confronts her past and reassesses her priorities, adds depth to the story. The chemistry and emotional connection between the two characters are palpable, making their journey from friends to lovers all the more satisfying.

The author's writing style is engaging, balancing humor, tender moments, and heartfelt emotions. The banter and witty dialogue between the characters add a touch of levity, resulting in laugh-out-loud moments that enhance the overall enjoyment of the story. The pacing is well-maintained, with the plot progressing smoothly, keeping the reader engaged and invested in Dax and Hollyn's evolving relationship.

However, while "He Loves Me, He Loves Me Not" delivers an engaging and heartwarming romance, it occasionally falls into familiar romantic tropes, which may make certain plot developments predictable for some readers. Additionally, certain conflicts and resolutions within the story could have been further developed to add complexity and depth to the narrative.

Aimee Brown always writes such cute rom coms. This was a fun friends to lovers romance. It was funny and an enjoyable read.

This book is so easy to fall in love with it is just a pleasure to read. Touching and romantic. The love seeps through the pages.

This book had some good aspects to it but it very much felt like a first draft and could have used some polishing.

I was thrown off by some plot elements being mentioned several times in multiple paragraphs and feel like an editor could have helped with this.

The concept of the story was good but I did not like how the heroine was surprised that her older college professor boyfriend would break up with her when he was really not a nice person.

An enjoyable contemporary romance spiced with sass, heat, warmth and charm, Aimee Brown’s He Loves Me, He Loves Me Not is simply delightful.

Flowers have been a part of Dax Hartley’s life for as long as he can remember. With his late father’s flower shop coming up for sale, Dax is prepared to do whatever it takes to buy it. The only problem is that is is way out of his price range. But could a reality TV competition help raise his profile and enable him to get the money he so desperately needs? Dax needs to focus on the competition and he cannot afford distractions of any kind – so the last thing he needs is to have his childhood crush coming back to town and turning his whole world upside down.

Hollyn Matthews has made plenty of mistakes in her life. She thought that she had her life figured out, but when instead of the engagement ring she was expecting, she gets dumped, Hollyn realizes that the time has come for her to grow up, so she heads off to stay with her brother and his best friend, Dax. But is Hollyn about to realize that everything she has always wanted has been right under her nose all along?

As Hollyn faces up to some home truths about herself and her past, is she ready to own up to her mistakes and start afresh? Could the boy who had adored her as a teenager be the man who could make her truly happy? Or is Hollyn about to let the happiness that has been denied to her for so long slip through her fingers?

Aimee Brown’s He Loves Me, He Loves Me Not is a wonderful romantic tale about second chances, falling in love and finding a place to belong that will make readers laugh and cry. Witty, warm-hearted and hopeful, readers are going to fall in love with Dax and Hollyn and they will be left with a huge smile on their face by the end of their terrific love story.

Aimee Brown’s He Loves Me, He Loves Me Not is a compelling romance that ticks all the right boxes – don’t miss it.

Oh wow! I am so happy I read this book! I already had a feeling that I was going to like it as the other books I read by Aimee Brown in the past were all very good, but this one is even better!!! I loved everything about this book but for a flower lover as me, this book is perfect!!!! and there is a lovely romance building in this book which I absolutely loved reading about! I totally recommend this book to you! Go ahead and read it! You won't regret it!!!

An OK read, not as funny, romantic and charming as I'd like in a bookin this genre. OK for a rainy day read.

This was an incredibly sweet and cheesy in a good way book if you can get over the whole professor power dynamic everyone in the book didn’t take too seriously.
I had a hard time getting over it personally…

He Loves Me, He Loves Me Not starts off with Hollyn being devastated at being betrayed by her ex and a close friend while having to deal with taking over her brother's room and live with his best friend.

Both Hollyn and Dax have their own financial woes and are struggling to find themselves again after being forced to live in close quarters, while also dealing with Dax competing on a flower decoration show. This book flows well, and is easy to read. You're rooting for Dax and Hollyn to admit their feelings, even when their friends feel differently.

A sweet romance of a florist, Dax who has to go pick up an old, school flame coming back to town, broken hearted, from the airport. Hollyn is his best friend's sister and he realizes that she's going to be living with him. He still nurses a huge crush for her, but right now, she needs a friend.
And if he's going to win the wedding flower decoration competition that will get him the capital to buy his father's flower shop back, he's going to need an assistant.

How they get on with the competition and each other makes a delightful story.

A sweet, romantic and uplifting read - well written and the characters are brought to life perfectly.

I found it slightly slow to start and a bit predictable but overall, an easy light read with romance at its centre.