Beyond Disruption by W. Chan Kim is a compelling examination of the power of innovation in the modern business landscape. The author provides a thought-provoking analysis of how companies can not only survive but thrive in a world of rapid change and disruptive technologies.

The book's strength is its emphasis on the need for businesses to embrace a mindset of constant innovation. Traditional business models and strategies are becoming increasingly obsolete, and companies must adapt to the volatile and uncertain environment they operate. Numerous examples of companies that have successfully disrupted their industries through innovative thinking and execution are interspersed throughout the book.

The author borrows from the concept of "blue ocean strategy" which he introduced in his previous work. He explores how companies can create uncontested market spaces, thereby rendering competition irrelevant. He highlights the importance of value innovation, where companies simultaneously pursue differentiation and low cost, to create new market demand.

The book is well-researched, drawing on a wide range of case studies from various industries. The writing style is clear and accessible, making complex concepts easily understandable for both business professionals and general readers.

More importantly, the book is highly actionable. The provides practical frameworks and tools that business leaders can apply in their organizations to foster a culture of innovation and navigate the challenges posed by disruptive forces.

To conclude, Beyond Disruption is a must-read for anyone seeking to navigate the rapidly changing business landscape. The insights are invaluable, and the emphasis on innovation as a core driver of success is both timely and compelling. This book will undoubtedly inspire and guide business leaders in their pursuit of sustainable growth and competitive advantage.

"Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs" by W. Chan Kim and Renée A. Mauborgne is a book that delves into the fundamentals of innovation, offering a fresh perspective on how businesses can grow without resorting to disruptive practices. Released on May 2, 2023, this book challenges the prevailing mindset of disruption and opens up exciting opportunities for new thinking.

The authors highlight the increasingly complex nature of relationships among various stakeholders in both business and society, emphasizing the need for a fundamental shift in how we perceive and manage businesses. By exploring numerous examples of "nondisruptive" innovations that have proven successful, the book effectively illustrates the power of this alternative approach.

As someone familiar with the authors' previous work on the "Blue Ocean" strategy and having undergone related training at work, I found "Beyond Disruption" to be a valuable resource focused specifically on the concept. The book offers insightful knowledge on how to create new products and services without resorting to the destruction of competitors, which is a refreshing departure from traditional disruptive innovation.

I especially appreciated the chapters related to identifying, assessing, and unlocking nondisruptive opportunities.

One aspect that I found slightly overwhelming was the sheer volume of information presented. The book covers a wide range of examples and concepts, which can be daunting for readers (it took me a while to work my way through the book) seeking a more concise and user-friendly approach. While the depth of information is great, a streamlined version could potentially benefit a wider audience and make the ideas more accessible.

In the end, "Beyond Disruption" provides a thought-provoking exploration of nondisruptive innovation, challenging conventional wisdom and offering practical insights. It serves as a valuable resource for individuals seeking to foster innovation in their organizations while minimizing the negative consequences associated with disruption.

This book explans the concept of nondisruptive creation in a clear and comprehensive way. Supported by facts and business stories, the book provides an outstanding guide on how companies can be successfully creative without provoking opposition from anyone.

I got a digital galley copy of this book and here is my review:

What I really liked about the book:

- Just like their previous books, this is an easy book to read, with stories and case studies and simple but profound models.
- The book is a logical extension to their previous work around Blue ocean strategy.
- The book shines a spotlight on a very important and crucial fact that we need to think more about, which is about non-disruptive innovation, which like Antifragility, helps societies and businesses get better because of the innovation instead of leaving a trail of disruption and destruction in their wake. By doing this, and because of who they are, I am sure that they will have started a ripple effect that will reverberate across the world and we start seeing established businesses and startups looking to deploy the alternate way that they recommend to grow their businesses.

What could have been better:
- I think that their preamble in the early chapters could have been shorter and more crisper. I think they tried too hard to set up the importance and relevance of the concept of non-disruptive innovation, which they need not have taken so much time and space for.

Disruption via innovation and growth - the how to book for companies to grow and succeed. I find "Blue Ocean Strategy" book extremely useful and the same authors suggest a new research about the field of innovation. You may find the difference between disruptive and non-disruptive innovation, ideas on using creativity for growth. There some good ideas and pathways revealed as well as growth innovation model presented.