This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market. Thanks to the publisher and NetGalley for an advance reading copy.

"The Product Innovator's Handbook" by Gethin Roberts is an easy read, with chapters that are around 10 minutes in length. As someone who has always been interested in product design and development, I found this book to be an excellent resource. It provided detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it.

The author, Gethin Roberts, is an experienced product design engineer and Managing Director of ITERATE, a product design consultancy. His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market.

While the book was an easy read, it still provided excellent detailed advice. I would highly recommend it to anyone who has an idea they want to take to market. Whether you're just starting out or have been working on your product for some time, "The Product Innovator's Handbook" is a must-read.

Thank you to NetGalley and the publisher Practical Inspiration Publishing for an advance reader copy of this book in exchange for an honest review.

If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you with The Product Innovator’s Handbook.
Although the book is geared toward people with ideas for products in the UK, this is a great reference book regardless of your location. The details and important questions it asks will certainly help you realize if your product idea is viable.

The Product Innovator’s Handbook gives you the tools to effectively learn new things about the process of designing a product. It lays out a starting point for reducing risks and maximizing the chances of your product being a success.
The author is an experienced product design engineer and Managing Director of ITERATE. ITERATE is a consulting company based in Europe that helps develops products from idea to production. A great thing about this book is that the author, Roberts, explains everything in Layman’s Terms. This makes The Product Innovator’s Handbook accessible to everyone who has an idea that can impact the world, but no idea how to start the process.

If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey.

This book has a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from structure perspective and can be very helpful for startups and entrepreneurs to become.