A great resource for anyone looking to gain an understanding of the key components of digital marketing. The book provides a balance of practical and theoretical coverage, making it accessible for beginners while still providing valuable insights for more experienced marketers.

The authors cover all the major tools, channels, and platforms of digital marketing, including SEO, online advertising, social media, email marketing, ecommerce, and affiliate marketing. They also provide guidance on creating effective digital marketing campaigns and evaluating their success.

What sets this book apart is its emphasis on accountability, inclusivity, and sustainability. The authors provide useful tips for incorporating these considerations into your digital marketing strategy, as well as ensuring compliance with legal regulations such as GDPR.

The book is full of case studies and examples from a range of well-known brands, including Adidas, Nielsen, and The Eden Project. It includes how-to guides, checklists, and thought-provoking pieces that encourage critical thinking. The online resources provided with the book also make it an even more valuable tool.

A novel similar to one I wished I had when I attended University and I was reading Marketing. Breaks down Digital Marketing the way it should be for students or beginners in this field.