I wanted to like this so much more than I did. The premise was more interesting than the execution. I would recommend if you are a fan of Mona Awad's or if you enjoy the weird girl lit fic genre a lot, but unfortunately it fell too flat for me. I would say more 2.5/5 stars.

This Snow White retelling was SO GOOD! Awad uses her signature creepy/ anxiety-inducing writing style to attack the beauty industry and how they prey on women. She is merciless in her attacks on the industry and how they force women to strive for difficult (and often unrealistic) standards to uphold themselves to.
Awad does completely spell things out for the reader by the end, so there isn't much guessing on what happened in the story. It is a little unfortunate, because it doesn't leave any room for interpretation, but it was still such a great read!

A mesmerizing gothic noir set in San Diego's picturesque and wealthy beach "village," La Jolla, CA. The story follows Mira, a skincare-obsessed protagonist, as she unravels the dark secrets of a cult-like spa her mother frequented, with haunting imagery of roses and jellyfish adding to the surreal atmospher. I absolutely loved this novel.

3.5 stars!

This is really hard for me because I really don't know how I feel after finishing this book. I have read Bunny and All's Well by Mona Awad and the way she makes me feel after reading a book is so unique. The writing in this was weird, and the choices the characters made were weird, but there were portions of this book I really did eat up. Not my perfect book, but I will always pick up what Mona Awad writes.

Thank you to Netgalley and the publisher for an ARC in exchange for an honest review!

Thank you to netgalley for providing an e-galley for review. Rouge is an exploration of the lengths people go to be beautiful, to the cost of everything, with the backdrop of a few familiar fairy tales. of course there has to be the Mona Awad twist in it, and that feels like the end which is part Little Mermaid, part Awad. This is bizzare and thought provoking in the best way

Mona can do no wrong. Weird and wonderful are her specialty with plenty to disturb a reader. Obsessed. I’m a fan for life.

Rouge is a mesmerizing blend of fairy tale and psychological thriller, weaving a surreal narrative that delves into the dark side of beauty and obsession. Belle's journey into La Maison de Méduse is a haunting exploration of grief, identity, and the complexities of mother-daughter relationships. With its black humor and seductive horror, the novel captivates from start to finish, offering a unique perspective on our society's obsession with appearance and mortality. Brimming with California sunshine and chilling revelations, Rouge is a gripping and thought-provoking read that lingers long after the final page.

Mona Awad is hit or miss for me, and both Bunny and All's Well had highs and lows. Rouge is probably my favorite Awad book so far, but it comes with heavy caveats. A horror tale set in the beauty industry hardly sounds like a fresh idea, but Awad's brain works in such unthinkable ways. There were several points in this story where I had to take a step back and try to figure out what I just read. That seems like a criticism, but the whole thing works surprisingly well. Awad continues to be one of our most original and exciting storytellers.

Mona Awad does it again. This was an absolutely incredible read. This book talks about so much (a mother's influence on a child's sense of self, euro centric beauty standards, the male gaze) but it never feels superficial or poorly done. Rouge feels like a fever dream in the best way. Our narrator is confused and unreliable - so much so that I am not even sure what name I should call her. Is she Belle? Mira? I don't know and neither does she. If you are interested in skin care, grief, and weird girl books you will absolutely love this.

Rouge by Mona Awad was not for me, personally. Awad is a racist cunt who says things for shock value. It's obnoxious and the way a boomer would write. This is my second book of hers.

I was thrilled to see another release coming from Mona Awad, critically acclaimed (and well-deserved) author of Bunny. This one focuses on a woman who goes through a bit of a spiral when her mother passes unexpectedly. She's on a "treacherous path in pursuit of youth and beauty," essentially a horror retelling of Beauty and the Beast and none can stand in her way. Twists and turns, surprises and some chuckles, this read kept me going. Awad is absolutely terrifying at times in the best way possible.

Wow this was such a trip. Awad's writing is lovely and poetic on a sentence level, and there are some really funny parodies/critiques of the ~beauty industry~ and beauty bloggers etc. The structure is a little like...weirder and dreamier than I generally prefer to read personally but it was a really compelling journey to go on.

Like her books before this is a wild trip into Awad’s mind. This take on an old fairy tale is interesting if not always entertaining or clear. Sometimes weird can be too weird.

This book was weird, as expected from Mona Awad. I’m not sure it will have staying power in my head, but it is a good rec for someone looking for a weird book.

Mona Awad’s “Rouge” follows Mirabelle Nour, a lonely dress shop clerk whose mother’s unexpected death sends her down a treacherous path in pursuit of youth and beauty. Can she escape her mother’s fate—and find a connection that is more than skin deep?

For as long as she can remember, Belle has been insidiously obsessed with her skin and skincare videos. When her estranged mother Noelle mysteriously dies, Belle finds herself back in Southern California, dealing with her mother’s considerable debts and grappling with lingering questions about her death. The stakes escalate when a strange woman in red appears at the funeral, offering a tantalizing clue about her mother’s demise, followed by a cryptic video about a transformative spa experience. With the help of a pair of red shoes, Belle is lured into the barbed embrace of La Maison de Méduse, the same lavish, culty spa to which her mother was devoted. There, Belle discovers the frightening secret behind her (and her mother’s) obsession with the mirror—and the great shimmering depths (and demons) that lurk on the other side of the glass.

While I appreciate "Bunny" (I gave it four stars), “Rouge” didn't resonate with me as much. Some elements felt too reminiscent of Awad’s most famous novel, particularly the presence of a cult. This suggests the author's preference for certain themes, but I still have to check out “All’s well.” However, my main issue with the book is its considerable slowdown after the 50% mark. Part of it stems from the strenuous repetition of symbols, of which there are too many. Symbols such as Belle’s father’s bracelet, her mother’s shoes, mirrors, the color red, roses, jellyfish, mannequins, water, and others are repeatedly emphasized. Their significance in the story is quite clear, so mentioning them so frequently feels unnecessary. In addition, I believe Awad should have stuck to three or four symbols and explored them in depth instead of introducing so many for a book this short. There are also numerous references to Disney princesses and fairy tales, which, overall, make the narrative feel overloaded and repetitive.

Similar to my aversion to the abundance of symbols, there is an excess of characters, many of whom could have been combined as they serve similar functions, especially the "spa" characters. For instance, the veiled twins and the girl with blond curls are introduced and then forgotten, their roles essentially interchangeable with the woman in red (no, they don’t have names).

Throughout the book, I couldn't shake the impression that the author prioritized aesthetics over character development or plot (I’m a character-driven reader), which is shown by her emphasis on describing everything as red. The novel “Rouge” is, at the end of the day, a product of its time, when the internet heavily favors aesthetic and trope-driven content, such as cottage core and dark academia. At times, reading the book felt more like watching a montage of pretty scenes in a movie rather than engaging with a cohesive story. While some readers may enjoy this style (and I certainly love books that feel like a fever dream), I found it forced and pretentious, seemingly written with the intention of being adapted into a film—which is a pretty realistic expectation, considering everything is turned into a movie nowadays. Many descriptions reminded me of scenes from "Suspiria" and "American Beauty."

As a parody of skincare obsession, the book succeeds. It also addresses race, with the main protagonist being half-Egyptian by her father’s side but raised by her White Canadian mother, who treats her daughter as “exotic” while perpetuating White European beauty standards for herself, such as never leaving the house without an umbrella to protect her skin from the sun, and we can see how this affects Belle’s image of herself from the childhood. This aspect feels realistic but is approached in a superficial and obvious manner—I mean, does anyone doubt that beauty standards reward Caucasian features? The book also explores a complex mother-daughter relationship, which I found well-executed. Overall, if viewed as a journey through grief, it offers a unique and raw perspective but could have been better crafted.

I’m still going to check out “All’s well” as I loved “Bunny,” but this one disappointed me.

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It is devastating for me to say but I had to DNF this book. Mona Awad's Bunny is one of my favorite books and I've held her in such high regard since reading it, but her last two books were major flops for me. Rouge was no different. I could not get myself excited about reading it even though skincare and cults are my two buzzwords. It was so hard to stay interested and I started the book over at least three times before I gave myself permission to just skip this Awad release.

Coming off of how much I enjoyed Bunny by Mona Awad I did not enjoy this book to the extent that I enjoyed the other. That being said I did see enjoy this one. My only problem with this one how much it felt like there was judgement from the author about the entire beauty world and not just the parts of it that are harmful. It almost felt like you were being attacked if you enjoy any element of the beauty world. Other than that is is a wonderfully weird story that is well written.

"Rouge" by Mona Awad is a mesmerizing exploration of obsession and identity, weaving together elements of mystery and psychological depth. Awad's prose is lush and evocative, immersing readers in a world where beauty and darkness collide with breathtaking results.

This book was great. If you are a fan of the author you will love this one. It has a very surreal feeling too it while still having a concrete plot that keeps you interested. Awad does a wonderful job at creating a setting that has a film-like aesthetic.

This is a classic Mona Awad. Beyond the gorgeous cover, the story explores the complexities of mother daughter relationships, art, and beauty standards. This has been a trope in lit fic lately and I think this story discusses it masterfully. If you've enjoyed any of Mona Awad's other reads you are sure to enjoy this one.