First and foremost, the hype was already real. I've been reading Alexis Hall since Glitterland first came out, and well before he had well deserved stonking success with Boyfriend Material.

While this has a slightly different dynamic and structure, the ingredients remain familiar. I must admit, I go into books without reading blurbs so I don't know what I'm expecting, especially with authors I enjoy. Therefore, I took me ages to realise Jonathan was the love interest, I constantly thought a prince was going to leap out of a shower cubicle and give Sam the story he deserves.

Throughout, Alexis won my over though, and as ever provided a great story, and despite the 'out there' set up, the story was really well confined and gave the characters to grow quite naturally. This paid off in the ending and Act 3.

Overall a worthy edition to my Kindle bookshelf, and one I will definitely be reading again in the short term!

I enjoyed this story. This was my first book by Alexis Hall but will not be my last. I love the humor throughout the book and the growth and development of the characters. I have not read a book with an amnesia plot but I really enjoyed it.

thank you to netgalley for the advanced reading copy. I really enjoyed this and will be getting copies for my shop.

I am very grateful for the ARC of this book, but I just do not think it was for me. The banter and dialogue was fun, but the book was just too slow for my liking.

Oh Sam. Sam, Sam, Sam…the silly man who fakes amnesia to maybe save his job and his employees. I loved Sam. But I strongly disliked the faking amnesia of it all. It felt icky and confusing and real loosey goosey as far as what was remembered vs not (but I’m no doctor!) Despite the premise, the chemistry between Sam and Jonathan was SO GOOD. Banter 10/10: I giggled so many times at their grumpy/sunshine dynamic. The true stars of this book though are all the side characters, all of whom were so delightful and so well-written and shaped. I need entire novels on every single store employee and every member of Jonathan’s family like immediately. Possibly the cat also. The name of the bath store is escaping me right now because it was so wild, but also please never stop describing each product sold there by its full government name. I laughed every single time.

Oh my gosh, I had the best time reading this book. This was my first Alexis Hall, but certainly won't be my last. Between grumpy/sunshine, workplace romance, upper/lower class, and FAKE AMNESIA, I was living for the tropes in this one. Jonathan and Sam were so lovely in the way they navigated their feelings for one another. The banter was amazing, and I laughed out loud numerous times. I highly recommend this one, if you want an incredibly earnest yet bonkers romcom that doesn't take itself seriously at all.

Really, really enjoyed this one. There's something about the way Hall's cast of characters and the way he writes that's just so comforting. Like even when you're not getting his top shelf work it's usually a good time.

And yeah, I would say this isn't top shelf. It's a return to form after Husband Material, in my opinion, but it doesn't quite have the serotonin-accelerating levels of Boyfriend Material. I think for me the main difference is that there's a lot of skimping on detail. I understood why we weren't getting Sam's family background (by the middle of the book it was pretty obvious what had happened anyway) but I really, really thought we were going to get into the weeds of Jonathan's relationship with his dad, and I think the fact that we just kind of got the outline of what happened between them made the book a little less than it could've been. That every day high emotional drama is where Hall really excels, so I would've really liked more here.

But what is here is pretty damn satisfying. The OTT set up was handled really well (and oof, that scene where it all comes out!) and there were so many lovely, little moments between Sam and Jonathan paced really well toward the build-up of them getting together. It got me to "aw" out loud a few times: really sweet, and really well done on the romance front.

So while I could have done with a little more shading in here, overall this a really, solid fun romance - with a fun, zany trope-y set up. Which, tbh, every romance should have!

I love everything that Alexis Hall writes, and this did not disappoint! Alexis has a way of writing characters that feel real even when they are doing something insane like faking amnesia to try and save the jobs of everyone at the bed and bath store that they work at.

Sam should have been unredeemable since he was flat out lying to Jonathan, but his reasons were earnest and he was such a softy. Jonathan was prickly, rude, aggressive....but when Sam's cat decided that Jonathan was a good person, I figured that he must be, and it was proven to be true over time. I loved Jonathan's eccentric extended family and the last few chapters had me teary. Just another great read!

I think it's important to know that I absolutely adored Boyfriend Material and that it may have left me a thirst to read more books like it. I think I expected 10 Things That Never Happened to fill that hole, but it just couldn't.

The banter and dialog was wonderful, as it always is in Hall's books. But I found it be a bit slow and hard to push through.

Thank you to Netgalley and Sourcebooks Casablance for the eARC! As an avid reader of queer books and a lover of Alexis Hall's works I was beyond excited to get into this story. This was an insanely funny and good romance. The incredibly unusual and humorous scenario of living together due to fake amnesia facilitates a slow burn getting-to-know-you that allows for a genuine emotion to develop between the characters and the reader to have a stake in the story.  Even if the romance isn't blossoming quickly, I didn't mind bnecause I was so entertained and invested. The scenes between Jonathan's family and Sam's workplace are really entertaining - kept me engaged. This was incredibly funny and sincere at the same time. I adored it. Suspend your disbelief for this hilarious, chaotic, slow burn, "feel good" romance. Alexis Hall killed it, as per usual!

Absolutely loved this read!
Honestly it was nothing like I expected based on the cover, but honestly even better.
I loved the grumpy and sunshine vibes, and whilst the amnesia storyline made me scream at the page a few times, it made for such a funny and spiralling out of control read.
I absolutely adored the characters and hope they pop up in future books. This was my first Alexis Hall read, but will definitely not be the last!
Thank you for the Arc in return for an honest review, it’s been an honour to read.

10 Things That Never Happened captured my heart from the first page… When it starts like this:

"It probably says good things about modern Britain - or maybe just about modern Liverpool - that when I was growing up, I got way less shit for being gay than I got for being named after a hobbit. And while I'm glad my classmates weren't homophobic, the hobbit thing did hack me off a little, especially because the hobbit I was named after wasn't even one of the weird ones. If I'd been called Mariadoc or Fatty Bolger that'd have been one thing, but my name was Sam. Still is Sam, really. But my full legal name is Samwise Eoin Becker…"

You just know it's going to be a good story! I loved the little pieces of LoTR littered throughout the story. This was a great forbidden romance and the tension of faking amnesia to try and save everyone's job. But also trying to find out what Sam wants to do with his life, finding that joy.

"My mam called me Samwise, but I'm beginning to think she should've called me Frodo. Because I'm starting to feel invisible. Or like something got stuck in me and didn't heal right."

This was surprisingly more Christmas themed than I expected, but I loved every minute of it. I highly suggest The audiobook to hear the accent as it was meant to.

This is such a fun rom-com! Don't miss if you like:
- Enemies to lovers
- grumpy/sunshine
- fake amnesia (Is this a romance trope? If not, it feels like it should be.)

The characters are really likable, and I was rooting for Sam and Jonathan from the start. The writing is great, and laugh-out-loud funny throughout. It takes place over Christmas, so would be a great holiday read, but the banter is good for any time of the year.

i absolutely adored this authors other book boyfriend material so when i saw they had another book out for me to read i was so excited. everything was worth the wait. the characters were likable as always.

Ever read a romance and the weakest part of the story is the romance itself? Asking for a friend.⁣

⁣ Sam is the manager of a bed-and-bath store, Splashes & Snuggles. The store is struggling, thanks in large part to his motley crew of employees, who accidentally damage stock and alienate customers. But Sam is too nice of a guy to get rid of anyone, especially just before Christmas.⁣

⁣ The store’s owner, Jonathan—whom another employee refers to as “His Royal Dickishness”—summons Sam to his office to talk about the store’s performance. Sam figures this trip won’t be a good one, and just hopes he won’t lose his job or be forced to fire some of his employees.⁣

⁣ Shortly after Sam arrives, he sustains a concussion in an accident at the store where he meets Jonathan. Jonathan feels guilty and when he discovers that Sam has amnesia, he brings Sam to his home so he can take care of him until he recovers. And while Sam was just pretending to have amnesia to make Jonathan feel bad, now he needs to continue doing so.⁣

⁣ Of course, the more time the two spend together getting to really know one another, the more their adversarial relationship turns into something warmer…maybe even a little hot. But what will happen when the truth about Sam’s amnesia is revealed? Can love built on a lie actually survive?⁣

⁣ I loved the supporting characters in this book so much. I just felt like the actual romance was a little too quick and it didn’t seem believable to me. Sam and Jonathan never quite had the connection I was hoping for. But that isn’t going to stop me from reading Alexis Hall’s next book!⁣

Many thanks to NetGalley and Sourcebooks Casablanca for providing a complimentary copy of the book!

I wasn't expecting much from this one - just some nice fluff but I really enjoyed it. It was a very entertaining, feel good story.

The quirky characters in this book were so fun to spend my time with! Alexis Hall knows how to write them, and I loved every second of this book! Definitely recommend!

I love a good romance, and the grumpy/sunshine tends to be one of my favorite tropes. This story takes place over a couple of weeks, and I really enjoyed it. Throw in a ton of Lord of the Rings references, and I'm 100% in.

Sam (Samwise) was a great character. I enjoyed learning about him throughout the story, and realize things about himself. The ending had a bit of a surprise in relation to him, and I think it explained a lot of the decisions we see him make along the way.

One of my absolutely favorite things along the way was Jonathan's family. The dynamic, the conversations, the issues they faced trying to overcome past problems - it was relatable beyond belief. Not just that, but it was fun to follow along with. It was such a great example of the chaos family functions invite. Of the different ways we can remember and interpret our own past, versus what others see.

Overall, the love story itself was adorable. I loved the two of them together.

So your boss is about to fire you but you accidentally trip and an 8mm thick shower door crashes on your head. It is easier for Sam to fake amnesia than tell his uptight boss Jonathan that he remembers being fired. Maybe Sam can help Jonathan have empathy for him & his team allowing everyone to keep their jobs! Alexis Hall does it again! A fun, laugh out loud romance!

Thank you to Netgalley and the publisher for providing an ARC in exchange for an honest review.

Alexis Hall consistently builds worlds I want to live in, with characters that I want to be friends with. Although this isn't fantastical or magical, like Mortal Follies, and 10 Things That Never Happened takes place in current day UK, I fell in love with Sam and Jonathan. The audiobook version of this book is especially fantastic! The narrators that are chosen for Alexis Hall titles are always phenomenal and if you're an audiobook lover, I highly recommend reading them that way.

The fake amnesia trope can be hit or miss but Hall is hilarious in their prose and this was a huge hit for me! I can't wait to read what comes next!