As much as I love the idea of this book, it's very blah. While it is okay overall, I find that it's longer than it needs to be. I was under the impression I'd learn actual strategies on implementing a culture that encourages laughter. Instead this book felt very boastful and I had a hard time finishing it. I was very disappointed.

The ROI of LOL truly lives up to its name! I literally LOL'd so many times while reading it, yet took away so many important lessons on the intersections of humor and business, sales, marketing, and leadership. I'm a leadership coach, and humor and laughter just come up naturally in my sessions with clients. I used to wonder if it was perhaps too much. Having read the ROI of LOL, I now understand why my clients seem to appreciate the fact that we laugh, heartily and often, during our sessions. I now appreciate that they get more from our sessions when we do so, even as we discuss important leadership and business topics. So Steve Cody and Clayton Fletcher, now that I've read your enjoyable book, I'm going to keep doing so!