Love You, Mean It by Jilly Gagnon is a quirky quick read that I really enjoyed. Its a cute love story of Ellie who is trying to save her family deli and Theo whose big time real estate dad wants to bring in a big time company that would put the deli and other businesses out of business. While Ellie's thinks of ways to save the deli she also wonders if this is what she really wants, or is she just doing it to save the memory of her father. who once ran this deli.
Ellie and Theo's story is your typical story of two people who are totally wrong for each other. Ellie a working class girl whose family has been in the deli business for years. First her grandparents ran it than her dad until he died and Ellie gave up her dream of costume design and came back home. Theo Taylor good looking who works for his wealthy father Ted Taylor who is stepping away from the everyday work dealings but still has his hand in things. He is also a real snob when it comes to Ellie. You see Ellie and Theo are pretending to be involved with each other even engaged to try and save her business. Will it work?
Ellie and Theo start this fake romance after Ellie takes Theo to the hospital after he has an accident at a construction site and she brings his to the hospital and tells the hospital staff that they are engaged. She only wanted to make sure Theo was ok. Well Theo believes they are engaged until his memory starts to return and they both hatch the idea to let everyone know they are a couple. Until Theo's family decides that Ellie isn't right for him and Theo's father appoints Theo's ex fiancee to run the company. What will happen now? Will their feelings change for each other? Will both Theo's and Ellie's true secrets come out? The real reasons they are doing what they are doing? Is it for the sake of their families or for them?

I really enjoyed this story. Was the plot predictable yes, which was fine because sometimes when I just read a very heavy book I need a little light read and this was just that. The characters were written well. At times I just felt Ellie was getting a little needy. She couldn't make up her own mind. Enter Sam the ex-fiancee, a beautiful and talented women who knew what she wanted and went for it. She also knew when to give up when things didn't work out. I didn;t like her off the bat, but I realized she ended up making Ellie a better person.

Overall I enjoyed this story and the characters. I think there are more stories to tell when it comes to Ellie and Theo. I for one would like to know what happens to them. Will they follow their dreams of Ellie becoming a designer and Theo becoming an his own person away from his father and his ideas. I'd also like to read more about Bella who was instrumental in the end for Ellie and Theo.

Thank you NetGalley and Dell for the ARC. Thank you Jilly Gagnon fro this feel good book. Hope to read more by you.

A complicated but well written romcom. Loved the unique plot lines mixed with the tried and true. I am a sucker for fake dating. This was a hit.

Amnesia AND fake dating?! Sign me up! LOVE YOU, MEAN IT by Jilly Gagnon had a combination of all my favorite tropes, and boy did it deliver. I was laughing, I was swooning, I was furiously turning the pages because I couldn't put it down. Definitely don't miss out on this 2024 release!

I don’t read many rom com books but I’m glad I took a chance on this one. It a very cute story with the gets connected between the two characters. The way they interact with each is so on par.
I so could picture the story play out like a movie in my head as I read.

For fans of "While You Were Sleeping" and the fake dating trope. Ellie and Theo are class enemies-to-lovers. Ellie, determined to rescue her upscale gourmet food store, is faced with Theo Taylor, the strict property manager. Their first encounter turns disastrous when the ceiling literally collapses around them, and Ellie finds herself escorting Theo to the hospital. In a moment of spontaneity, she blurts out that she is his fiancée while they are waiting for care. Of course, Theo has short-term memory loss and has no choice but to take her word as truth—until his memory gradually returns, and he recalls their less-than-favorable first meeting. Memory restored, Theo proposes a mutually beneficial arrangement to Ellie. Though skeptical and hesitant to trust Theo, Ellie finds herself torn between "beggars can't be choosers" and "reluctantly agreeance." The situation takes a complicated twist when Theo's ex-girlfriend, Sam, enters the scene determined to uncover the truth.

I love the moments of "While You Were Sleeping's" adapted plot line. And who doesn't love a fake dating trope in a rom-com. Unfortunately, Sam was easier for me to like than Ellie. Probably simply because I don't like indecision, and Ellie is constantly wavering. Everything is angsty and dramatic unnecessarily. But ultimately, I appreciate the various tropes, the fun deli business setting, and the palpable chemistry between Ellie and Theo. I will certainly consider reading more by Gagnon if her protagonists develop a smaller penchant for self-sabotage.

May thanks to NetGalley and Random House Publishing Group for this digital review copy in exchange for my honest thoughts.

Ellie runs her family's deli. When word that a big box store might open up in town and potentially drive her out of business, she meets with a former classmate Theo who owns the building. Their meeting doesn't go well and things get even worse when there is an accident and Theo suffers a head injury. Ellie pretends to be Theo's fiancée so she can go with him to the hospital. Come to find out he has memory loss and doesn't remember the last 6 years of his life.

Between Ellie and Theo being business rivals and their fake engagement, it created some delicious chemistry and tension between them. I got all giddy while reading the parts where they acted like the touching or closeness was for show but you knew it was more than that. One of my favorite scenes was when Theo asked Ellie if they could modify rule number two. I thoroughly enjoyed the flow of the story and the author's humor.

At times Ellie could be a bit too snarky. But over time I realized that was why Theo was such a good match for her. I had a little trouble with a side character because I wasn't sure if I was supposed to trust her or not. Fyi, these characters are 28 and 30, not as youthful as they look on the cover.

Love you, Mean It.
After thousands of Hallmark movies, it is difficult to come up with a fresh idea, but Jilly Gagnon at least brings a new twist to an old story. A girl returns to her hometown after living in the big city where she re-unites with her ex who then has an accident leaving him with amnesia. That is where the fun begins, but it’s not exactly what you expect. Find out the twist and enjoy the fun is this light and fun rom-com.

If you're a fan of romantic comedies, enemies to lovers, and fake dating tropes, then this book is for you! Love You, Mean It by Jilly Gagnon tells the story of Ellie Greco. When a local real estate developer's plans threaten the family business, Greco's Deli, Ellie goes to great lengths to stop them.

While our protagonist does make some cringe-worthy choices, I still thoroughly enjoyed this. Ellie made her choices with the best intentions in mind, and like her, as a person who sometimes lacks self-confidence, I can relate to her state of mind. And I'm sure you'll be rooting for her, just like I was.

Even though the premise is completely different, this reminded me of the movie How to Lose a Guy in 10 Days. The chemistry between our main characters, Ellie and Theo, perhaps?

If you're looking for a fun beach read, or something warm and fuzzy to keep you warm this winter, I highly recommend Love You, Mean It.

★★★★

Thanks to NetGalley and Random House/Ballantine for an advance copy in exchange for sharing my opinions. All opinions in this review are my own.

I like a really good fake dating story. It has to have characters that I am interested in what happens with them. But sadly this book just did not click for me.
I had to keep reading in hopes the plot would be one that seemed like everything would be ok and that I wanted to connect with the characters.
I finished this one and I know it will not be a book I would want to read over again.
Thank you NetGalley, Jilly Gagnon and Random House Publishing Group for the ARC of Love You, Mean It. This is my personal review.

SPOILER RIDDEN REVIEW - I HAD TO RANT

Halfway through this book I had a serious debate with myself about DNFing. I ended up deciding that there was enough time for these characters to redeem themselves and that I’d give them the chance to do so. It was wishful thinking.

Ellie Greco, 28, has been running her family’s deli for the past five years following the death of her father. The deli is called Greco’s Deli, by the way. After her last name? Okay, just want to make sure we’re all AWARE OF THIS. Theo Taylor, 30, works for his dad’s real estate company. They just acquired a building and plan to lease it to this fancy deli. It’s guaranteed to drive Ellie out of business, so Ellie arranges a meeting with Theo to… I don’t know, convince him not to do it? The two went to high school together, so there’s some familiarity there. In the meeting, Theo’s like, “We can’t just not put this other deli here just because it competes with you.” Which, like, yes makes sense to me. Before Ellie can plead her case further, a freak accident occurs that causes Theo to get knocked out. In order to follow him to the hospital, Ellie lies and says she’s Theo’s fiancee. When Theo wakes up and realizes Ellie’s lie, he suggests the two continue the charade. He apparently doesn’t want the deli coming into town either. He has other visions for this building, so if they act as each other’s fiancee then his father might be persuaded to not run his new “daughter-in-law” out of business.

While this is happening, Theo’s ex-fiancee, Sam, shows up. She can see through Ellie and Theo’s fake dating. She thinks it’s a brilliant idea in order to help Ellie save her deli, but asks Ellie if it’s okay for her to try to swoop back in once they’re done with their ploy. Ellie’s like, “Oh, yeah, no problem, there’s nothing going on between me and Theo.” Um… this is after Ellie and Theo had sex! Ellie plans a double date to hopefully have Theo start checking out Sam, but the whole time he just keeps trying to be grabby with Ellie and she lets Theo! Sam is like, “Are you sure there’s nothing going on between you two?” And Ellie’s like, “We’re just faking!” After a third incident, Sam again questions Ellie and Ellie AGAIN denies, and then not 5 MINUTES LATER SHE’S BANGING THEO IN THE PARKING LOT. AND SAM SEES AND IS LIKE WTF I LITERALLY GAVE YOU ALL THE CHANCES.

Yeah, Ellie is just the shittiest romance protagonist. I didn’t feel any chemistry between her and Theo outside of horniness. The entire novel she’s complaining about the rich. At one point she judges Theo’s uncle by thinking, “His greatest achievement in life had been his last name.” Like… same with you! You failed as a costume designer in New York! You inherited a family business at 23! IT’S LITERALLY CALLED GRECO’S DELI AFTER YOUR EFFING LAST NAME! Ellie and Theo have an argument, and in it she throws out that Theo’s dead younger brother would be “sO DiSaPPoiNteD iN YoU.” She is immediately like, “I take it back,” but, no, b*tch, it’s been said. And it was so out of pocket and unnecessary. And then Theo decides to just forgive her even before she offers him an apology lasagna.

I was hoping Theo would end back up with Sam and Ellie would change and be a better person following that whole catastrophe, but nope. I mean, Sam does end up with someone better than Theo at the end, so good for her, but Theo and Ellie get together at the end and it’s just so… ugh. Disappointing? That in a romance book these two awful characters get happily ever after? I mean, Theo wasn’t as awful as Ellie, but he just felt so bland to me. They had sex way too soon and then afterwards he seemed to only want to keep having sex with Ellie and didn’t care enough about her family or business issues.

Give me a book following Sam and Everett’s relationship. And leave these two numb skull’s out of it.

Thank you NetGalley and Penguin Random House for an eARC in exchange for an honest review.

I really loved the premise of this book and the characters in the beginning. From about 40% on though it looked like there were a lot of repeated paragraphs (which I'm sure will be fixed in the final) and it seemed that the bond between the mc and the li was rushed. The tension that was so perfectly set up fell a little flat and the sexual connection didn't feel realistic. I did read the whole thing because I had hope for the characters, but probably wouldn't read again based on that.

This book was hard to finish. Ellie was not someone I wanted to root for so it made it difficult to pick the book up after putting it down. I'm not sure I would recommend this book to other readers.

Such a cute and fun read!

Loved the enemies to lovers and fake dating.

Little slow to start for me but once the story picked up I really enjoyed it!

Loved that it was an easy to follow story and kept my attention.

I really liked the characters. Ellie did come across quite negative at times and but I’m glad I pushed through it in the end!

Despite the weak premise and lack of a robust plot, the story still manages to charm with its romantic comedy elements. Ellie faces the prospect of the demise of her family’s Italian deli by the incoming Mangia, a large-scale food market reminiscent of Eataly, set to occupy the vacant Taylor building in her quaint Massachusetts town. In a twist of fate, she finds herself teaming up with Theo Taylor, and through a series of unexpected events, they unite to kill the Mangia deal.

I liked both Ellie and Theo, who had to get past their misconceptions of each other to work as a team. Ellie, a strong-willed and passionate woman, is determined to save her family's deli, while Theo, initially perceived as growing up with a silver spoon, is more empathetic and supportive than expected. I kept expecting a climax or confrontation with Theo and his capitalist dad, but it never happened. Then there is the old girlfriend Samantha, who thinks Theo is the one who got away, and she asks Ellie for her help to get Theo back. I was looking for Sam’s ulterior motive the whole story, but that never came either. Maybe I should let that go because women do not always need to fight over men.

Some overly descriptive passages could have been edited. Overall, it is a solid read, but I wanted more.

I was hook line and sinker with a description for this book saying "and just the right amount of amnesia" I mean how can you not be hooked?!

This was your standard romance that was just utterly wonderful. I loved it, I was completely consumed in the story and absolutely obsessed with the characters and dueling delis.

Looking forward to more from Jilly Gagnon.

Ellie Greco has returned home to run her family's deli after the sudden death of her father. The deli is at risk when a big box food department store announces plans to buy out an old building in their community. Ellie reaches out to the building owner's son in an attempt to derail the deal. Theo agrees to take the meeting but does not think he will be able to put a stop to the deal. While in the building that is under construction Theo is injured and Ellie lies saying that she is his fiancé to be able to travel with him to the hospital. Theo is unable to remember the last 6 years when he wakes up. Thankfully the amnesia resolves quickly but Theo suggests keeping the fake engagement ruse going.

I almost always have a good time with fake dating books. I was a little bit concerned with the amnesia storyline to begin with but was so glad that it got turned around quickly in a very fun way. Ellie and Theo are so much fun together. The banter was top notch. This probably would have been a 5 star read if it wasn't for a little too much miscommunication for my preferences. One thing that really stood out was the focus on Ellie and her friendships. Making friends as an adult can be difficult and I really enjoyed seeing her take steps to bring people other than the love interest into her life.

Thank you to NetGalley and Random House Ballantine for the ARC in exchange for an honest review.

3.5⭐️

There’s a lot going on in this story, from enemies to lovers to fake dating to amnesia, and there’s much to like AND dislike. It was overall an entertaining read, but I struggled to relate to Ellie as a character, as well as some of the convoluted decisions made. In the end, it was a decent if forgettable read.

Thank you Jilly Gagnon, Random House Publishing Group - Ballantine, Dell, and NetGalley for providing this ARC for review consideration. All opinions expressed are my own.

This was a fun fake dating rom-com with interesting characters, but I’ll admit that I struggled to connect with our FMC. A good in-a-weekend read, but not one that’s going to necessarily stick with me for a long time.

Ellie and Theo were the perfect pair for this fake dating romance with a small town vibe. Their chemistry was incredible. I’ve come to really enjoy Jilly Gagnon’s books, so much so that I wish the story kept going further into their happily ever after.

Thank you to Random House and Jilly Gagnon for providing this free ARC in exchange for my honest review.

I’m wavering on whether to give this 3 or 4 stars, so I’m going to go with 3.5. It was a fun premise, and I like the characters, but it felt like there was a bit too much going on for a book that was only 24 chapters.

The subplot of Sam trying to get back together with Theo didn’t really seem to work that great, especially when Ellie agreed to help but KNEW she had feelings for Theo, and refused to act on them. She kept reiterating that they were too different and wouldn’t work, even though Theo kept alluding to the fact that he did want to try and make their fake romance real.

The fight that led to their third act breakup felt out of place, and like it was thrown in simply to create said third act breakup. Theo and Ellie’s unnecessary cruelty to each other gave me a bit of whiplash to be honest.

I loved the backdrop of a New England town and the temporary amnesia that led to this half-baked scheme, but I think it should’ve been longer to successfully accomplish all it tried to do.