Thanks to the publisher and Netgalley for this eARC.

“PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image” by Amanda Proscia is a compelling read for anyone interested in the intricacies of public relations. Proscia, with her 30 years of experience, offers a treasure trove of insights that demystify the often misunderstood world of PR.

The book’s format is particularly engaging, adopting an advice column style that makes the content accessible and relatable. Proscia answers the questions many of us have about PR but might be too hesitant to ask. From the basics of what PR is (and isn’t) to the nuanced strategies for creating a powerful public image, the book covers a broad spectrum of topics with wit and clarity.

One of the book’s strengths is its practicality. It doesn’t just theorize about PR; it provides actionable advice. The “3 I” formula for spotting a newsworthy angle is a highlight, offering readers a simple yet effective tool for evaluating the potential impact of their PR efforts.

Proscia’s anecdotes add a personal touch to the narrative, illustrating her points with real-world examples. These stories not only entertain but also serve as cautionary tales or success stories that readers can learn from.

“PR Confidential” is a must-read for both PR newbies and seasoned professionals. It’s a guide that doesn’t shy away from the hard truths about public relations, yet it’s optimistic about the power of good PR. Readers will come away with a better understanding of how to navigate the PR landscape and, more importantly, how to use it to their advantage.

In summary, Amanda Proscia’s “PR Confidential” is an enlightening and enjoyable guide that cuts through the jargon to deliver straight-talking advice on public relations. It’s a book that will likely become a go-to resource for anyone looking to create a powerful public image.

This is a must-read for anyone diving into the dynamic world of public relations. Proscia skillfully unpacks the complexities of PR, from foundational concepts to crisis management and the digital age, providing a roadmap for success with real-world examples and practical insights. Whether you're a newbie or a seasoned pro, this book is your go-to guide for mastering the art and science of effective PR in today's ever-evolving landscape.

I wanted to read this book because I was curious about PR, and got to learn instead that it's not marketing, sales or the urgency of telling a story, and that was quite interesting.
I would recommend this to anyone who is new to PR, or who has questions about it because the author delves into some Q&A bits in this book to clarify and respond to some major assumptions in the field.
Thanks Netgalley for the eARC.

As an owner of a PR agency and an instructor of PR in the undergraduate program at a university, diving into books that echo the pulse of the industry is something I often indulge in. This time, courtesy of NetGalley, I navigated through the pages of "PR Confidential" by Amanda Proscia, a veteran who's lent 30 years to the PR sphere. Through a witty advice column format, Proscia demystifies the often misunderstood world of public relations, offering a blend of sage advice and hearty laughs along the way.

The narrative unfolds the essence and the not-so-essence of PR, separating it from its cousins - advertising, marketing, and sales. It's a light yet insightful read, especially for those on the brink of stepping into the PR domain, be it as a client or a budding professional.

Peppered with funny client stories grounded in real-life lessons, this book not only serves as a foundational stone for potential clients and first-year PR or communications students but also as a mirror reflecting the ever-evolving landscape of public relations.

"PR Confidential" is a hearty recommend for anyone looking to decode the PR maze with a good chuckle along the way.

Very short and concise book about public relations. There are too questions about PR answered with examples based on author's experience. I liked the informal style of the book, conversational and elements of friendly coaching. This book has answered many questions and concerns about public relations and how it work. I would recommend checking it out for any interested working in PR as well as already engaged with professionals.