Precision Retailing offers a comprehensive look at how the retail sector is adapting to the changes brought on by the COVID-19 era, particularly the shift towards digital customer experiences. The book provides actionable insights and proven methods for larger retail businesses to better understand customer behavior and improve their strategies. It sheds light on the evolving customer journey and offers practical advice for making retail more customer-friendly in the digital age, making it a valuable resource for managers.

All industries are going through a massive transformation. The emergence of AI is set to further revolutionize how businesses and consumers interact. This book discusses what is to come in the retail industry with behavioural science / neuro-forecasting, AI and other practices in the entire value chain. This covers targeted marketing, personalization, self-service, pricing and other areas which are all changing.

While the material was good and quite comprehensive, I found the content to be dense and not easily readable in many sections.

Turned out to be too technical. I was looking for ideas that would help me in my own retail store, but it was more comprehensive and applicable to large businesses. It was not useful to me. That is not to say that it did not have information that would be useful to some, just not what I was looking for.

All industries are going through a massive transformation. The emergence of AI is set to further revolutionize how businesses and consumers interact. This book discusses what is to come in the retail industry with behavioural science / neuro-forecasting, AI and other practices in the entire value chain. This covers targeted marketing, personalization, self-service, pricing and other areas which are all changing.

While the material was good and quite comprehensive, I found the content to be dense and not easily readable in many sections.