A very educational, informative and resourceful read! All bout shifting from a Habits to Rituals mindset and how it helps to imbue our lives with purpose and more meaning. Creating satisfaction/enjoyment through intentional acts. Creating your ritual signature: through a more personal experience creating a sense of ownership, expressing our unique self. (DIY rituals). explains operant Conditioning, Ritual as a response to Uncertainty and Stress (eg; sign of the cross during prayer and when coping with stressful situations) Tons of case studies and references. Includes examples/stories of Athletes, celebrities, groups, clubs. The definition of a ritual outside of the traditional religious views as ell as generational traditions. Behaviour Science; How any set of Behaviours can become a ritual. Eg; New parents, Peleton as a new leader in the fitness industry,book clubs with journals and book logs, reviews, reading challenges. I really enjoyed this book. Highly reccomend.