Ali was not playing around when writing this!!!! The steam! The spice! Ah!

This is a book you read on the couch and you continue to kick your feet and squeal until the person in the room asks what the heck you are reading!

I really love the meet cute and dynamic that Eli and Rue are thrust into. It felt realistic but far enough away to be sexy and fun. They literally could NOT stay away from one another. Ali made it impossible to put down.

Thank you so much for this arc! I can’t wait for this to hit shelves!

Ali Hazelwood's latest novel explores another element of STEM with a side of hot romance.

"Rue Siebert might not have it all, but she has enough: a few friends she can always count on, the financial stability she yearned for as a kid, and a successful career as a biotech engineer at Kline, one of the most promising start-ups in the field of food science. Her world is stable, pleasant, and hard-fought. Until a hostile takeover and its offensively attractive front man threatens to bring it all crumbling down."

We meet the structured and straightforward Rue as a crossroad enters her life. Already uncomfortable with change and any kind of chaos, Hazelwood creates a character with aspects of being neurodivergent, anxiety and attempts to control/treat it and shows what I think is some well needed interactions with that character and people in all different anxious/communicative/neurodivergent levels.

As with her other books STEM is a huge focus with an emphasis on Women in Stem and the uphill battles they face. This one delves into food science and motivations of the scientists in that field. I found it humanizing and interesting to dive into that side of science.

I also really love how Hazelwood also flips expectations/misconceptions of who is the bad guy/who you can trust upside down within this capacity.

I really enjoyed this book and it has a fun level of spice.

"Not In Love" was a spicy, forbidden workplace romance between Eli and Rue, who had the unexpected discovery that they were on opposite sides of a business deal after an attempted one-night stand. Eli and Rue's physical chemistry was immediately evident, and there were MANY in-depth spicy scenes. Personally, there were too many for my taste, as I thought it stunted their romantic development since their relationship was very lust-driven.

Eli was absolutely enamored with Rue, and it was clear that he liked her for exactly how she was, but at times, his obsession made me feel a little uncomfortable. I really enjoyed Eli and Rue as individuals; they both had very distinct and unique personalities, different from the typical Hazelwood archetypes. Eli was snarky and witty, while Rue was very reserved and particular, which was an interesting combination for a couple.

I was quite invested in the plot and the business deal aspect by the end. Some shady stuff went on, and I was all in for the drama! I definitely saw the conflict coming, but it played out in a very engaging way. To be honest, I was way more invested in the work and friend drama than the romance, which is rare for me.

Overall, this isn’t a favorite romance for me, but I enjoyed my time reading it. This type of sexually-driven, messy romance is not what I expected from Ali Hazelwood, but I’m not mad at it since I was eager to see her switch up her STEM romances. Love to see the tall girl representation!

Thank you Berkley Romance and Netgalley for the advanced copy.

Thank you, NetGalley for this ARC. Not in Love by Ali Hazelwood was different than her other romances. I was expecting her normal storyline, where something happens at work in a STEM related field and the romance was more of a slow burn. This title, however, started off with a bang (that was interrupted) and the romance and smut was heavy throughout with the job adding additional tension. I felt the focus was really on the romance/casual sex storyline and the characters really didn't get enough attention to make them fully 3 dimensional. I had higher hopes for this book. I hope she goes back to her previous writing formula.

Ali Hazelwood is one of my insta-read authors. No matter what she writes, I know that I will enjoy it. This book is, of course, no different from the rest of her catalogue.

Rue is a successful biotech engineer, working with her best friends on a subject she feels passionate about. Everything is going the way it should when Eli comes along.

Eli is a confident businessman who understands the scientific world. What he does not understand, though he desperately wants to, is Rue and her determination to keep her distance.

Their mutual attraction meets an unavoidable conflict when Rue realizes that Eli is a part of the company that is taking over the start-up she works for.

I adored this book. As always, I love the STEMinist element and the empowered woman.

Thanks to NetGalley and the publisher for a digital copy of this book in exchange for my honest opinion.

Not in Love
ARC Review
4.5/5 ☆

Synopsis: Rue works at a Kline, a start up in food science founded by one of her close mentors. When a firm enters and puts that at stake with a possible takeover, she quickly finds out Eli, the man who she almost had a one night stand with is the lead of that.

Forced to shut down her feelings and do what she feels is morally right by distancing herself from Eli to support her friend, the tension quickly thickens when their paths cross more and more often. What should be her nemesis, she finds is the one person she can open up to.

Tropes:
• Forbidden Romance
• He Falls First
• Enemies with Benefits
• Supposed to be a one time thing but they catch feelings
• Women in STEM
• She's grumpy x he's sunshine

Listen, if there's one thing that I am, it's an Ali Hazelwood stan. This gives similar vibes to her other STEM romances but I had a good time reading it and that's all that matters to me.

Rue definitely has that Ali Hazelwood FMC speciality. She's not as quirky as others, she's more shy and closed off to people she's not comfortable with. But I connect with her introverted self and she's someone you want to root for.

Eli isn't what you'd expect for someone who works in private equity. He's warm, caring, has a close knit friend group, and a precious dog that he just wants to walk at the end of a day. One thing I love about Ali's love interests is how much they are absolute simps. This man will take any scraps of Rue. Like literally just wants to feed her dinner, talk to her, look at her, etc. Some may say it's over the top, but my goshhhhh who doesn't love that.

I do feel like there was more trauma and difficulties the characters go through than her usual books. But that made the story feel more raw and added to the complexity of Eli and Rue's relationship as they face that together.

And most importantly, Ali Hazelwood really said let's turn the spice levels up a bit. 🔥 I've read all of her books and this one is definitely the spiciest to date. Since Rue and Eli most easily connect on that level, we get pleeeennnttty of content 👀

Ms. Hazelwood has answered our prayers with her best book since “The Love Hypothesis.” And she finally gives us what we’ve all been begging for—dual POV. It’s a wonder how it has taken her this long to try dual POV when she’s so damn good at writing male main characters who are absolutely frothing at the mouths for their love interests. Eli’s chapters were my favorite parts, and often had me giggling and kicking my feet like a teenager. (Quick note: The only catchup with Hazelwood’s use of dual POV was the odd switches from first person point-of-view for Rue and third person for Eli. At first, I thought it was a writing slip-up but when I realized it was on purpose it often felt jarring. If she’d just chosen one tense, it would’ve felt more seamless moving between the two characters’ perspectives.) Although the book is probably in my top three Ali Hazelwood books, it still lacked that certain something. Yes, this is Hazelwood’s smuttiest book yet, but did she sacrifice a real, meaningful connection built outside of sex for Rue and Eli? I’m not so convinced. The only other lackluster aspect of the book was the anticlimactic third act. The villain’s “betrayal” is both discovered and solved by the MMC within the same breath, plus he manages to tie up the loose strings from her other, forgettable B-plot with her brother. Despite these pretty significant pitfalls, I couldn’t help but enjoy “Not in Love” by Ali Hazelwood. It was funny, blush-inducing, and finally sees Hazelwood taking steps outside of her comfort zone. I’m a devoted Ali Hazelwood reader, and I continue to be after this book.

Thanks to Netgalley for the ARC.
3.5 stars-- but I may be a little salty because I want more Bride 😉
Rue is a really unique FMC, which is a strength in this novel-- she's not overly bubbly, talkative, or automatically friends with everyone she meets.But Eli really likes her... A LOT. This book is extra spicy for Ali Hazelwood, but I feel that the extra spice was a bit at the expense of the side characters/plots. The betrayal didn't pack a lot of punch for me as a reader because I didn't spend enough time on the page with the betrayer.

Not a comfort re-read for me like Love on the Brain, The Love Hypothesis, or Under One Roof (or Bride... which I'm still obsessed with...) still worth checking out for Hazelwood's fans.

I haven’t met an Ali Hazelwood book I didn’t enjoy and it’s not starting now! Her books always put me in a great mood and I have the best time reading them.

Not my absolute fave of Ali’s but still great! I’d say this is probably closer to 3.5 stars. This one seemed much more serious and smut-focused than her others. I really liked seeing Eli and Rue’s relationship evolve tho, and there are a lot of really swoony declarations throughout this. (Also the Check & Mate reference made me immeasurably happy!)

LOVE LOVE LOVE. i am obsessed with this book!!! eli and rue are EVERYTHING. ali’s writing in this book is absolutely phenomenal and this is easily one of my new favorite books of all time

3.5/3.75

thanks to netgalley and berkeley pub for the arc

I’ve never felt so uncertain about a book. Now hear me out I 100% recommend it because I love actually loved it and loved some aspects of it but also because of these aspects I felt super detached from the characters and their feelings and it doesn’t make sense.
Let’s try to explain but first of all this book is super different from anything by Ali and anything in general because the characters are super unique. I honestly loved the representation of more cold characters, socially awkward but not in a funny way. It’s really portrayed in a straight way to the point where I was asking myself if Rue, the main female characters, doesn’t have an Asperger syndrome which I find really interesting and good in a book (but it’s just some social aspects where she struggles a lot that made me think of that it’s not said in the book).
Now, because of how hard it was for Rue to actually be social and talk about what she’s feeling, it kind of made me feel the same way but at the same time I don’t connect with it because it’s not my way of feeling and the way i’m being taught how to feel in books or society in general (don’t know if that makes sense). So I loved that but also it didn’t click ????

Anyways I still loved it and recommend it, I love that Rue is a tall ladyyyyyy she’s a queen and also for my smut lovers it’s super spicy 😮‍💨

I'm incredibly sad to say that I DNF'd this one. I personally didn't feel this had Ali's normal flair that I've come to love in her adult romances. Starting with insta-love and ending with Eli's entire personality being pining over Rue, this one was hard to want to continuously pick up and read.

one thing about me is i am first and foremost an ali hazelwood STAN before i am anything else. i feel like im always saying it every time i read a new AH book but this is seriously her best work yet 😭🩷

this book is insanely horny compared to her past books, the mouth on eli (and sometimes rue) *chefs kiss*. there were a lot of smutty scenes yet it still didnt overpower the plot of the book, i think there was a really good ratio on smut to plot. this book is also really emotionally vulnerable which i loved. i feel like eli and rue really had depth to who they are and there was a lot of growth from rue through out the book and eli was extremely patient and kind about it.

one thing about AH is she is going to write the HOTTEST, CUTEST, SIMPIEST man ever. i never thought that one of her men would beat out jonathan smith turner and then entered eli killgore. it took absolutely no time for me to be obsessed with this man. from the very start to the very end he was absolute perfection.

i really loved the fmc for this book, rue. shes so much different from any of the other fmcs ali has introduced us too, she has a pretty messed up past and has quite a bit of issues that have led her to really isolates herself from most things. eli throws off her entire world pretty much but yet she cant keep herself away from him 🥲

He couldn’t tell whether she was flirting, making fun of him, or dead serious. It was exhilarating.“
yall i cant even begin to tell you how much this line cracked me up and still does 😂 eli was so gone for this girl meanwhile could not for the life of him tell if rue was two seconds away from kneeing him in the junk and never talking to him again.

rue has some of the most dry humor a person could possibly have which made their bantering 10x funnier to me bc i felt like you could really feel how flabbergasted eli was by some of the things coming out of her mouth lmfao
~~~~
He stared, waiting for an answer. And then his eyes softened. The breeze picked up between us, and he kept looking, looking, looking. Looking.
“It’s unsettling when you do that,” I said softly. He turned away, chest heaving. “I’m sorry.” His Adam’s apple moved. “I forget to look at other things, when you’re around.”
~~~~
“Your damn mouth,” he murmured, “is the most obscenely lovely thing I’ve ever had the burden of seeing.”
“You’re not even watching.” She pressed a light kiss down his length, followed with a tender graze of her teeth. Her knuckles brushed against his testicles and oh, shit. “After all that talk about my mouth.”
~~~~
the last chapter & epilogue have to honestly be my favorite thing to ever exist. both were literally everything and more to me. im smiling and giggling to myself rn just thinking about the chaos of both of them 🤭

i know that this review is extremely all over the place, but trust me pls when i say this book is a work of art. i am extremely convinced that by the end of the year it will still be a top 3 of the year book if not possibly my #1 favorite. if i could rate this a billion and one stars best believe i would 😩

Entirely unsurprised to report that I ate this book right up. Ali Hazelwood’s latest is a fresh new take on a genre that she clearly dominates. Weaving in real and important themes of food insecurity, poverty and problematic power dynamics in academia, Hazelwood manages to educate her readers while simultaneously spinning an addictive tale. Complete with her signature style that blends spice and emotional intimacy, NOT IN LOVE is another win for a simply unstoppable romance author.

Thanks to NetGalley and Berkley Publishing Group for an ARC.

Another phenomenal Ali Hazelwood love story! I think this one might be my favorite out of her STEM romances, and that's solely because of the characters we fall in love with in the book. Not only do I find the two witty and complex, but I appreciate the well-rounded development of the supporting characters. I found this to be a great read that many will enjoy.

This one was a disappointment. I love the other titles by this author, so I was expecting a lot, but this did not deliver. The STEM parts of the novel were an afterthought. They played no part in the plot. The relationship between the two romantic leads seemed very troublesome. Fragile woman in distress saved by nurturing man came off condescending. There wasn't much connection between the characters besides in the bedroom. We will probably still order the book to meet patron demand, but this one was a dud.

I didn't enjoy this as much as I was hoping to! I've read all of Ali's work, minus her YA, but this and Bride have been misses for me. Ali definitely took the criticism about always having a teeny, tiny skinny female character and big giant male character to heart, but Ali pivoted hard and the FMC is almost 6 feet tall and an athlete.

Hearing about how awkward and terrible at being a human Rue was got old. It reminded me of when Jughead goes "I'm weird. I'm a weirdo" in Riverdale, and once I thought of that I couldn't get over it!

This was definitely Ali's spiciest book, and was very much instalove/lust.

Spoiler: the villain is, once again, exactly who you think it is.

3.5 Stars

Ali Hazelwood is one of the few authors whose book's I'll pay money for up front, no questions asked. Her brand of science-y romance is very appealing to me. While this one is a little bit different, focusing more on the private sector vs academic or governmental, you'll find much of the same touches you've loved in her other works.

I must admit I didn't love this one as much as her others. Everything worked for me, plot, characters, storyline. The only thing that didn't work was the number of spicy scenes. It got redundant and all seemed to blur together after a while. Some of the kinks used are definitely not my thing, which is probably why I didn't love this as much as the others. Not to say I wouldn't discourage anyone to pick this up. Lots of spice and kink may be right up another reader's alley, so don't be discouraged. Once again, I wish I could be friends with several of the characters in this book.

Not in Love is an adorable, slow burn romance. This read was a page turner that had me smiling and giggling the entire time. Ali Hazelwood truly knows how to write interesting, fun and lovable characters. Eli was the definition of golden retriever energy and I was living for it.

I found myself not only attached to the main characters, but the world that she built around them. This story was truly unique and original. I love reading a book that leaves me feeling giddy and filled with joy and this book did just that.

Thank you NetGalley and Berkley for this arc in exchange for my honest review.

Ali Hazelwood yet again delivers a fast paced STEM romance! I really enjoyed the main character in Not in Love as she was so different than other main female characters Hazelwood has written before. Another highlight of this book was the dual-pov, I love when we get into the heads of the main character and their love interest and kept the conflict interesting as you could tell there was more than meets the eye. My only gripe with this book was the love interest being framed as a "good private equity" man. Knowing that private equity often bankrupts the companies they buy for quick gain I thought it was laughable she included a line about his private equity company never having had bankrupted any of the companies they purchase.