There we a couple of elements in this that just icked me out. Like the brother very early on like try and black mail her with nudes she sent to a partner. I just didn't not have the best time post that. Like I tried, and these two dummies just should not be together. JKJK

Zen Cho makes every genre fun to read! Despite the strong romantic storyline, I wouldn't consider this a genre romance - rather it feels like contemporary fiction featuring relationships, career and family dynamics. I didn't love this one *as much* as her SFF, but I'll certainly be reading her next romance-adjacent novel as well!

Unfortunately this was a DNF for me last month, I couldn't get into this at all. I did like the overall writing style but not the characters or story.

Book received for review.

A fun book I'd recommend to anyone who loves KDrama, fluffy romance, family empire shenanigans, and corruption. Loved it! The writing was also beautiful and really kept me turning pages.

The Friend Zone Experiment by Zen Cho is a cute and funny friends-to-lovers story with great chemistry and heartfelt moments. The characters are lovable, though some parts felt a bit rushed, leaving you wanting more. Still, it’s an enjoyable and charming read. 3.5/5 stars.

This is too long and descriptive for my liking. Every thing were described too much that it takes me out of the story and I find myself noticing that I am reading a book instead of getting immersed in the plot and storyline.

Good K-drama... Not a super great romance. I loved Cho's other novels, but it felt as though she got in her own way a bit, with this? The tension was very low considering the material, the cover is misleading, the title is misleading; overall it felt very distant, and that was the case in everyone's POVs, despite every character's big feelings being thoroughly described. Also felt as though she really, really wanted to write a spicy sex scene and then couldn't quite bring herself to do it? Or did, but deleted it later and did a quick closed door edit. Which made it a little weird. I'll keep reading her books but this one was a flop, for me.

Don’t let the gorgeous cover or title fool you; this isn’t a lighthearted romcom. The Friend Zone Experiment takes us on a journey through the glamorous yet complicated life of Renee, who seems to have it all with her thriving fashion business in London. But when a breakup leaves her feeling lonely, everything changes.

As her father considers her for a leadership role in their family conglomerate in Singapore, Renee faces not just a career-defining decision but also a reunion with her first love, Ket Siong. However, Ket Siong is caught up in a dangerous quest for vengeance, adding further complexity to their already complicated relationship.

This second chance contemporary romance is infused with corporate intrigue and the complex dynamics of a dysfunctional Asian family—imagine Succession meets Crazy Rich Asians. The story dives deep into the reasons behind Renee and Ket Siong’s past breakup, exploring their traumas and fears of being vulnerability. While the book weaves together various subplots, I found the slow pace a bit challenging.

If you’re a fan of family dramas involving characters working through personal struggles with a strong romance element, The Friend Zone Experiment is worth checking out.

*The Friend Zone Experiment* by Zen Cho is a witty and heartwarming romance that explores friendship, love, and the complexities of relationships. The story follows two friends who agree to test the boundaries of their connection, delving into the question of whether a platonic bond can ever evolve into something more. Cho’s writing is sharp and clever, filled with humor and emotional depth. The chemistry between the protagonists is palpable, and their growth throughout the story is both believable and touching. *The Friend Zone Experiment* is a delightful, feel-good read for fans of contemporary romance with a twist.

With THE FRIEND ZONE EXPERIMENT (Tor Trade, paperback, $18.99), Zen Cho brings us a beautifully soapy second-chance romance set in modern-day London. The former concert pianist Ket Siong has a tight-knit family and a teaching job that feels like a comedown; the heiress Renee Goh has a terrible family but a self-made career she adores. The pair were best friends at university until they broke each other’s hearts with a near-miss hookup; now one chance encounter reignites all that long-ago yearning.

There’s a lot going on here — corporate back stabbing, a missing activist — but the romance buzzes like a live wire. Ket Siong’s quiet care gives weight to Renee’s drive, and her quickness lightens the emotional burdens he’s been concealing.

AH i loved this one SOOO much. I love a good second chance romance esp when there wasn't just a miscommunication trope. There is a huge emphasis on family values and the little parts of culture. I was so happy to see them come together as adults, I would read so much more by this author !!

There was nothing wrong with this story; however, I never felt that connection with either of our main characters by the end that I had hoped to feel. It was a fun read, and other relatable moments kept me interested, which garnered my "liked it" rating. Overall, it's a solid contemporary romance, but I wouldn't reread it.

Thank you NetGalley and publishers for this free eARC!

This book started out well and exciting and then completely fell flat. It's unbelievable how unremarkable it felt for me by the end when I was really enjoying the drama at first.

I was pleasantly surprised by the intricacy of the plot and simultaneously written women-empowerment, family dynamics, queer, and corporate social responsibility themes of this second-chance romance.

I know it's not about him, but I wish we got more about the male main character's career outcomes.

I think the cover is misleading. Or maybe not completely misleading, but not as representative of the story (as opposed to one scene, and not the most impactful ones [IMO] either) as I think it could be.

I would read more from this author.

i'm so sorry. i tried, but i couldn't get through this. the plot was all over the place and the fact that it went back and forth between the past and the future didn't help at all. hard to grasp the story and i'm not patient enough for this kind of narrative.

I will read anything Zen Cho writes. Loved this one so much that I went ahead and got myself a physical copy, the highest praise I could give. This was a charming story about two Southeast Asians in London, who have found their way back to one another after an event that separated them in uni. Years later, they are back in each other’s lives and the attraction is still there, but are they better off as friends?

I enjoyed the characters, both fairly realistic and with their human fallibilities. I loved the specific Southeast Asian references that rooted them to the cultures that raised them, even in London. The way I cackled at the ageing Malay rockstar visual - so specific and accurate! The taboos around queerness was also deftly handled. I especially enjoyed the shades-of-1MDB intrigue at the heart of the book, Ket Siong and Renee both somewhat embroiled in it via family. It is a flashpoint that encourages Renee to confront her privilege and values, though I’m glad the author resolved this in a way that was satisfactory yet realistic. Families bind us, for better or worse, especially in Southeast Asian cultures. They are our strength and our weakness. It makes sense that so much of what happens is as a result of familial cultures and filial piety. Knowing that we can make our own choices, here aided by being in diaspora, can be terrifying but also fulfilling and, as a resolution, undoubtedly familiar.

An entertaining read that splices a cute love story with social commentary on East-West Malaysian politics and the corruption rife in Malaysian politics and conglomerates, how decent everyday people can get dangerously caught up in its webs. So many elements of Southeast Asian cultures celebrated through the perspective of its Malaysian and Singaporean ethnic Chinese characters, highlighting its melting pot diversity, but also universal in its themes of love, family, and the opportunities of diaspora.

Perfect romance book with diverse characters and tons of swoony moments! I loved getting to know these characters, their story, and see what happened next.

Renee, from a wealthy Singaporean family, moves to London to distance herself and grow her business. Ket Siong, along with his brother and mother, also relocates to London after their friend Stephen is kidnapped while protesting a company’s attempt to destroy an ancient Malaysian rainforest. Renee and Ket Siong, who had a brief fling ten years ago in university, haven’t stopped thinking about each other. They reconnect in London and gradually find their way back into each other's lives. Their romance unfolds gently, as they support one another—Renee in her competition to lead the family business (with a touch of Succession drama) and Ket Siong in his desperate search for Stephen. There’s some light miscommunication along the way, but nothing too frustrating, and the ending is perfectly delightful. Overall, it’s an enjoyable read that would be great for the beach, though it didn’t quite make its way into my list of favorites. Thank you NetGalley and publishers for this free eARC!

I just finished The Friend Zone Experiment, and it’s such a cute and heartfelt friends-to-lovers story! Set against the glamorous backdrops of London and Southeast Asia, it follows Renee Goh, a successful entrepreneur who seems to have it all—except for those meaningful relationships we all crave. What starts as a journey through family dynamics and cultural exploration slowly blossoms into a tale of rediscovery, love, and second chances.

I really enjoyed the international setting and how the story dives into family dynamics, especially as Renee reconnects with her first love, Yap Ket Siong. That said, the pacing felt a bit slow for my taste. While the emotional tension between the characters builds nicely, I found myself craving a bit more of the spice that typically makes romances pop. The book leans more toward family drama with a sprinkle of romance, so if you’re looking for something light and fast-paced, it might not hit the mark.

That said, the layers of Renee’s estranged family, her business pressures, and her unresolved feelings for Ket Siong definitely add depth to the story. It was an entertaining read, especially for fans of slower, character-driven romances with a cultural twist. If you love slow-burns focused on personal and cultural growth, The Friend Zone Experiment could be just the escape you’re looking for!

The Friend Zone Experiment mainly tells us the life of Renee, a businesswoman who is dealing with her family because her father is about to retire and name his successor. Furthermore, the arrival of an old love will make her love life a little more complicated.

On this occasion I will start with the only point that I did not like and that is the fact that the romance part of the story is displaced to third place due to everything that the protagonists are facing. And it wouldn't be something that I would normally dislike, however, in a book where its main label is romance, I do owe a little more romantic interaction between the two.

Now, leaving this aside, I think that one of the positive points is the construction of Renee as a character, because I could see an intelligent, strong, loyal, vulnerable and determined woman.
I really liked seeing how she faced her family and built a new life away from them.
Regarding the male lead, Ket Siong... I feel like he was a little overshadowed by circumstances and Renee. I loved seeing how gentlemanly, responsible, and dedicated to his family he is, but I feel like I need to see more of him to get to know him and get attached to him.

Many thanks to NetGalley and Tor Publishing Group for the ARC.