This book was way to technical and textbookish and did not engage me as a reader. Though it might have its place and use in a niche college or professional setting, it would not work for my classes at the high school level.

A visually appealing and practical overview of the brand design process. As someone who has worked with digital marketing and graphic design in the past, and is now designing my own brand, I found this book to have a good balance of providing concrete advice and examples without going too into the details. The examples were well curated, and some of them were also of modern and very recently launched brand identities, which offers an idea of what is happening in the market now. I would recommend this book to people interested in design, branding, and marketing.

First of all, thank you Netgalley for the ARC granted. I am a random content kind of reader, so i requested this book to know a little more about design graphic world, and I truly could get useful tips and lessons that I can surely implement in the work with my marketing degree. Well done and recommended.